This is an Account planning created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mrs. Shobha Venkatesh. This project had being awarded the "Best Account planing project". Project created by- Khushali Valia Aditi Deshpande Aishwarya Gandhe Medha Sharma Rohit Bhati Sweeling Sherry Chen Tarannum Khan

1. Account Planning

3. Eggs are one of the most popular food items on the planet.
Narendra Solanki a poor street vendor from Mumbai started with
‘Anda Pav’ business in the year 2011.
His sole goal is to earn enough money to provide his daughter with a
good education, something which he couldn’t imagine while growing
up.
He is a sole wage runner in his family.
He works extremely hard everyday just to make his way up to the
world.

4. Name : Narendra Solanki
Age : 30 years
Location : Outside Bandra Railway Station (west)
Business established since : 2011

6. Daily Expenses
• Eggs- Rs.60 a dozen. In a day requires 1000 eggs
• Pav/bread- Rs.42 per packet
• Tomatoes- Rs.100 (5kg)
• Onions- Rs.160 (5kg)
• Electricity- Rs.1500
• Utensils- Rs.200
• Travel Expense- Rs.100
• Gas- 5kg cylinder- Rs.470
• Daily Service -800 a day

7. Business Timings
• Morning:6 am-1 pm
• Evening:5 pm-1 am
• Unwind nights with music:8 pm-1 am
• Happy Hours:11 pm-1 am
• During Happy hours extra Pav with Bhurjee will be given

8. Old Menu
• Egg Half Fry(2eggs)- Rs.30
• Egg Omlet(2eggs)- Rs.30
• Egg Bhurji (2eggs)- Rs.40
• Egg massala- Rs.50
• Egg massala fry- Rs.50
• Egg roast- Rs.60

10. • People looking for food on the go.
• Those looking for a cheap on the pocket/ filling meal.
•
• Egg lovers- Eggetarians and Non-Vegetarians
• Easy, affordable, quick fix for a healthy diet with reasonable
convenience
Profile

11. • Demographic: regular commuters, office goers, cab/auto drivers, students,
everyday crowd on the run, railway staff, etc.
• Age: 10 and upwards
• Socio economic: largely the lower & middle income group that seeks
affordable options on a daily basis, blue collar employees, daily wage
workers, etc.
• Psychographics: Those who have a busy lifestyle and need a healthy food
on a go, Diet and health conscious people.
Landscaping

14. funअंडा
There is fun in having Anda
Logo

15. Name
Tagline
funअंडा
There is fun in having Anda

17. funअंडा
There is fun in having Anda

19. Plates and Bowl
Plates with egg print

20. Take Away
• Take away boxes
for Burjee pav,
scrambled eggs,
etc.
• Made by
Cardboard
• Eco friendly
• Cheap in price

21. Take Away
packages
• Different shapes
and sizes
according to dish
• Take away for egg
rolls, omelettes,
etc.

22. Take Away packages
• Take away for boiled eggs

24. On Stall
We will collaborate with
Swiggy to promote their
brand name and logo on
our stall.
In return Swiggy will pay
us which will be an extra
source of revenue for
us.

25. We will collaborate with Kinder
joy to promote their brand name
and logo on the package of
boiled eggs.
In return Kinder joy will have to
sponsor this packages.

26. We will collaborate with NECC to
promote their brand name and logo
on these different packages and in
return NECC will sponsors these
packages and supply us eggs at
discounted price. Also they will pay
us for their advertisement on our
social media page which will be an
extra revenue source for us.

27. • NECC – National Co-ordination
Committee
• Committee for poultry farmers
• Aim - My egg, my price, my life
• Several Advertisements in the
past to spread awareness about
the goodness of egg
• Will support Fununda in their
campaigns and activities.

30. A standee at the Fununda stall by NECC
that is a photo booth.
People can take photos and share it on
Facebook, Twitter, Instagram with
#eggonomical #necc #neccfununda
Hashtag – #Eggonomical

31. • Time: 8 pm -1 am.
• For people who travel late in the night. People Returning
from work, Auto rickshaw drivers get tired after a long
day.
• Unwind plays soothing music at the Fununda stall.
• People can sing along and enjoy our carefully curated
playlist .
• Music will attract attention on the busy street.
• Share your Unwind moments on social media .
Unwind with Anda

33. • Fununda will be having happy
hours from 11pm – 1am
• Free extra pav (2pcs)
• This will help utilize the
inventory for the day
• Pav is perishable and has to
be consumed on the same day
• This will also cater the lower
class to have wholesome food
Happy Hours

34. • Posts on benefits and
facts of egg
• Posts of various dishes
• Candid Fununda
moments
• Hashtags #fununda
• Insta stories
Instagram Posts

35. • Facebook for updating
the activities conducted.
• Contests and alerts
• To send Invites
• Update stories
Facebook Post

36. Posts on LBB and other portals

37. Additional Service Orders
• Water
• Soft drinks
• Mint and chocolates

38. Payment Mode
• Cash
• Paytm

39. Customer Relationship
• Follow up with the customer and ask for feedbacks.
• Engaging with the customers on social media.
• Running contests on social media and making sure winners get
their prize- Customize dish of winners choice every Sunday.
• Pre order for events.
• Free home delivery for large orders worth Rs 500/- and above
exclusively in Bandra.

41. Strength
• Product -tasty, healthy and filling
• Price- economical
• Prime Location – Bandra
• Payments accepted on cash and paytm
• Appealing packaging

42. Weakness
• Small stall.
• Lack of space.
• Caters to only eggetarians and non-vegetarians.
• Parking problem.

43. Opportunities
• Consumer awareness, perception and acceptability of eggs as
an healthy food is increasing.
• Also can now increase our target audience by approaching A
class people because of premium quality of eggs and packaging.
• And quality egg appeal to fitness freaks and gym goers.

44. Threat
• Small vendors like vada pav stall.
• Other Anda pav stall.
• Restaurant.
• Unhygienic on roads.
• Climate especially monsoon season.

45. Thank You!

46. Project by :
MAEMA-2
Aditi Deshpande.
Aishwarya Gandhe.
Khushali Valia.
Medha Sharma.
Rohit Bhati
Sweeling Sherry Chen.
Tarannum Khan.