How to earn money from your mobile game? part 1: Advertising

3. • can turn $2-$3
CPM
• annoying
• very easy to
implement
BANNER ADS

4. • Less annoying
(user’s choice)
EXPANDABLE ADS

5. • effective
• need to
integrate into
gameplay
• Lives, Tokens,
Coins, etc.
• Publishers:
Adcolony
ADS AS A REWARD

6. • higher CPMs
($10 ?)
INTERSTITIALS BETWEEN LEVELS

7. The user clicks on the button and gets a list
of related games he might be interested
in.
MORE GAMES BUTTON

8. one last full size
ad
GAME EXIT

9. • only on Android
• your game is authorised to send push
messages to the user and these can be
used to promote other games
• Publishers: Airpush
ICON DROP

10. • user gets in-game coins in return for
downloading and trying other apps
INCENTIVIZED DOWNLOADS / OFFERWALLS

11. BRANDED VIRTUAL GOODS

12. SOURCES
• What Are The Best Ad Formats For Your Mobile Game? , appsamurai
• 11 monetization strategies for game developers, spilgames
• 42 Ways to Monetize Your Mobile Game, gameanalytics
• The Winner Of The Mobile Game: Rewarded Video Ads, appsamurai

13. THANKS FOR WATCHING
Taraneh Amirteimoury
Taraneh480@gmail.com
Taraneh Amirteimoury