Summary of design projects by Tara Toobaie

1. PORTFOLIO OF
TARA TOOBAIE

2. Sculpture
&
installation

3. Date: Dec 2006
Dimension: 3 x 1/5 x 1 m
Material: MDF, plexiglass, steel pellet, LED light
Wave and Bubble of the Sea
Sculpture & installation
Admitted at the 4 th
Sculpture Biennial,
Tehran, Iran
2005

4. Date: Jul 2005
Dimension: 40 x 25 x 15 cm
Material: clay, gatch
Mothers
Sculpture

5. Two Portraits
Date: Oct 2004
Dimemsion: 90 x 70 x 40 cm
Material: clay

6. Date: Dec 2006
Dimension: 50 x 30 cm
Material: clay
The Relief of One Artist
Relief

7. Date: Jan 2006
Dimension: 1 x 1.5 x 0.5 m
Material: plexiglass, steel sheet, print
Dreams & Memories

8. Date: Aug 2006
Dimension: 70 x 45 x 30 cm
Material: plexiglass, wire, steel, rubber
Growth
Installation

9. Date: Oct 2008
Dimension: 2 x 2 x 0.5 m
Material: plexiglass, wire, steel, water
Mirage
This installation won an
award at the 5th Sculpture
Biennial, Contemporary of
Art Museum, Tehran, Iran
2008
Sculpture & Installation

10. esign

11. LOCATION DESIGN
FOR
SALE OF PRINT MEDIA
through sustainable design approach
University of Tehran, Kish International Campus,
Kish, Iran, Jun 2011
The aim of this project was to redesign the
newspaper kiosk, an important element in Iran’s
urban space, using a sustainable design
approach.
After a literature review of the sustainable design
approach and its principles, two methods were
used to come up with the design parameters:
creative and rational.
The sub methods used were as follows:
scenario-based design, Kansei engineering,
setting requirements, clarifying objectives,
establishing functions, determining
characteristics, QFD and EQFD, LCA, generating
alternatives, evaluation of alternatives, improving
details, product alternatives, product types, and
product features.

14. In this project, the corporate identity of a company was designed, which included
objectives, structures, services, products, display area, and logo.
The designer created a company called Rython. The company’s main goals were to
design and sell Persian luxury jewelry.
 Logo: the main element of corporate identity
 Corporate color
 Corporate dimension
Corporate Identity Design

15.  Business card
 Gift card
 CD cover
 CD label
 Envelope
 Header

16. Rython Salon interior and exterior area, inspired by diamond cutting

17. Service Design for Rython

18. Rythonwebsitedesignandadvertisingslogan

19. Redesigning the shoe Jan 2009
University of Tehran, Kish International Campus, Kish, Iran
In this project, one product was redesigned through two design methods,
leading to different results. These methods are the following:
Cross method: based on consumer needs
Kansei method: based on consumer feeling
Product Design
University of Tehran, Kish International Campus, Kish, IranUniversity of Tehran, Kish International Campus, Kish, IranUniversity of Tehran, Kish International Campus, Kish, Iran

22. The aim of this project was to redesign a street water fountain based on
user-centered design (UCD).
JUN 2010

24. It was the first project of
its kind in Iran to design
a multi-purpose office
product that offers
services such as
printing, taking photos,
scanning, and creating
city maps.
NOV 2009

25.  The project was based on one subject: freedom.
Through design techniques such as mind mapping
and mood boarding, forms and materials were
found and the design was started.
 The goal was to develop creative design ideas
based on one subject.
FASHION DESIGN

26. Material & technique
exploration
MOOD BOARD
Subject:Freedom
Jul2010

27. FashionCollection

28. The national dress of the Turkmens has changed
very little over the centuries. The distinctive high,
shaggy sheepskin hats worn by men help keep the
hot sun from their heads, and combined with their
red robes over white shirts, create a striking
image. Women, too, still wear the traditional
clothing of a long silk shift over narrow trousers
that are trimmed with a band of embroidery at the
ankle. Richly decorated headwear, jewelry and
embroidery accent even everyday clothing.
The Turkmen tribes live in many areas of Iran.
Their traditions and customs are rich, unique and
remarkable.
TURKMEN

29. Key elements:
 Long dresses
 Details
 Femininity
 Secrecy
 Power
 Silk road
 Jewelry
TURKMEN
The purpose of this project was to design fashions inspired by Turkmen clothes. Key
elements from their clothes were identified to provide to the basis of modern clothing
designs.

30. technique exploration&
Collection

32. Jewelry making

34. THE END