This document is a resume for Sumegha Pahwa summarizing her professional experience and qualifications. She has over 10 years of experience in fashion merchandising, product development, and brand management for companies in India. Her resume highlights roles managing categories and private label brands for home furnishings at e-commerce companies. She also has experience designing apparel and home goods collections for export markets.

1. JABONG.com, Gurgaon, India | Assistant Manager – Buying & Sourcing (Home Fashion) | Aug 2014 – Aug 2015
Utsav Fashion Pvt Ltd , Delhi, India | Category Manager – Ethnic Fashion | Aug 2015 – Present
Seeking challenging assignments in Merchandising/Buying & Sourcing/Range Development/Visual
Merchandising in fields of Apparels and Home textiles to create a workspace that is in continual growth with
opportunities for advancements.
KEY SKILLS
 Fashion Merchandising and Marketing
 Brand Management
 Business Development
 Retail Marketing
 Range Development
 Inventory Planning and Execution
 Graphic Design and Branding
 Visual Merchandising (Catalog management)
 Studio and Product Photography
 Vendor Management
WORK EXPERIENCE
Deliverables and Highlights:
 Realign range plan to consumer demands, market trends and minimize range gaps.
 Category auditing: Check individual category at every type & level.
 Setting Marketing Calender and Promotions and Also align relevant curation for planned promotions and being
responsible to the sales numbers achieved thought these promotions.
 Daily monitoring of Sales numbers and taking corrective measures to set the promotions on track.
 Competition Mapping , Merchandise Rationalization and Achieving targeted Sales for the Individual categories.
Deliverables and Highlights:
 Handling 5 private label brands of Home furnishings namely Truhome, Hermoso, Clarus, Mrigna and Amo with
specific clientele of each catering to Mass market, Designer furnishings to Hospitality sector.
 Inventory planning, Range Development, Visual Merchandising, Branding, Maintaining external Relationships,
Competition Tracking, Market Visits, Brand reviews and Assortment planning according to seasons.
 Coordinating with different teams viz Marketing, Warehousing, Photography, Graphic Design, Content Writing, IT
support, Product management to meet business objectives within framed timelines and pre-defined cost structures.
 Launched private label Brand Mrigna with exclusive ethnic collections. Conceptualized the entire collections along
with logo designing, branding, packaging, tags etc.
 Branding exercises done for Truhome, Amo, Clarus, Hermoso for enhancing consumer reach, better catalog
visibility, improvised consumer perception, Brand appeal and approach.
 Hermoso is the only private label brand across major e-comm players selling designer goods and designer labels
collection like Krsna Mehta , Anupama Dayal, Sahil & Sarthak, Hiral Pawar etc. Developed home collections post
trends analysis with specific themes and concepts for AW14 and SS15.
 Curation of Entire Home Fashion catalog with photoshoot guidelines and coordination with Production,
Photography, Graphic Designs, Creative and Content writing teams.
Sumegha Pahwa
sumeghapahwa@hotmail.com
+91-9654927752
sumegha.pahwa

2. ELITE HOME CONCEPTS, Noida, UP, India | Designer – Home Furnishings | Feb 2014 – Aug 2014
Deliverables and Highlights:
 Designing and developing home collections as per latest upcoming trends for Export markets and for various Buyers
from France, USA, UK, Australia, Saudi Arabia, UAE and Russia. Collections were also conceptualized after buyer
specifications sheets and tech-packs.
 Job profile included heading the R&D, Sampling, Prototyping, maintaining production feasibility, cost effectiveness,
time lines and quality.
 Direct Interaction with buyers, Merchandising, sampling and Production team to timely effect the construction of
samples and production.
PUKRA EXPORTS, Karur, TN, India | Designer cum CAD manager | Jun 2008 – Oct 2009
Deliverables and Highlights:
 Head of Design and Sampling Department with a team of Sampling coordinators, Pattern masters and tailors in close
coordination with merchandising team.
 Profile included Range development, product planning and sampling, prototyping, maintaining desired quality
standards, targets and time lines.
 Direct Interaction with Buyers and Buying houses with clients in various countries of Europe, Scandinavia, UK, USA.
 Designed Home & Living collections for adults and kids & the stall layout with props for Messe Heimtextil Fair,
Frankfurt, Germany (Jan 2009).
INTERNSHIPS
AVANI – Kumaon Earthcraft, Uttarakhand, India | Designer (Apparels) | Oct 2012 – Jun 2013
 Designed Apparel collections (Jackets/Sweaters/Shrugs) for Men & Women from various fabrics made of Australian
Merino wool and Tibetan sheep wool.
 Processes included extensive research on clientele, pattern making, cutting, construction and finishing techniques
exploring hand knitting, crochet and handloom weaving.
 Developed multiple textile samples from Tibetan sheep wool in various drafts and weave constructions for upcoming
season.
ARVIND MILLS Ltd, Ahmedabad, Gujarat, India | Design Intern (Women’s Wear)| Nov 2011 – Jan 2012
 Specifically worked for Premiere Vision, Paris and New York, in terms of developing accessories (belts & scarves),
also hand & machine made samples with various weights (gsm) of Denims and other Fabrics in terms of creating
textures and surface manipulations.
 Styled a fashion show for Shirting division (Women’s Wear) with mainly Denim collections.
CO-OPTEX, Chennai, TN, India | Designer (Women’s Wear & Home) | Nov 2007 – May 2008
 Designed and Developed collections for Export and Domestic sector including ensembles for Women and Home
Furnishings collections for Hong Kong and Europe.
 Contributed effectively in terms of skills, and techniques in areas such as developments of CAD, printing designs,
prototyping, sampling, pattern making, test fits and surface designs.
PROJECTS
 Lifestyle Accessories from handloom fabrics (bags, stoles, belts, footwear) and new fabric developments at Cluster
project with Payyormala weaver’s Society, Kerala.
 Handloom Jackets for Men & Women with Vankar (weaver) Dhanji Bhai at Kalaraksha Vidyalaya, artisan’s design
school, Kutch, Gujarat, India.
 Sustainable Apparel made by utilizing tin cans, exploring its properties and features and aesthetically converting
them to apparel parts. Done as a part of live project by Hindustan Tin Works, New Delhi.
 Medical apparels designed and developed for Nurses, Patients and X-ray lab technicians after research analysis and
intepretation on existing System and working towards creating a more sustainable system and application of functional
clothing. This was done as a part of live project for Medexpert Business Consultants Ltd. Chennai, Tamil Nadu.
 Stage & Stall Design made for the Saras Crafts Mela, Dehradun, Uttarakhand. The project included designing of
Stalls, Lighting, Fixtures, Stage, Floor plan, 3D- view and Elevation of fair. Project was headed by DRES, Dehradun.

3.  Textile Accessories designed and developed using traditional embroidery and surface ornamentation works for
Ramraj Gramodyog Seva Sansthan at Bahadrabad, Uttarakhand, India.
 Women’s wear and Lifestyle accessories developed by exploring traditional weaving techniques and embroideries
for Gramin Bal and Mahila Sansthan at Chakrata, Uttarakhand, India.
WORKSHOPS
 A City through Pinhole, pinhole photography, Andy Stark, Educator, Ahmedabad, India | Jan 2011
 Design Jamming. Tools for Ideation, Bram Pitoyo, Design strategist, Delhi, India | Mar 2011
 Trends Workshop, Harlein Sabarwal, Mumbai, India | July 2011
 Waterscapes, water color workshop, Milind Mullick, Ahmedabad, India | Mar 2012
 Herbal & Organic Sustainable Dyeing workshop, Aura Herbal wear, Ahmedabad, India | July 2013
 National Sizing Standards for India (NSSI), Prof. Masaaki Moshimaru (AIST, Japan), Ahmbd, India | Aug 2013
 Negotiation Skills workshop, Ajay Chowdhry, Delhi, India | Jan 2015
 Business Finance by Siddharth, Delhi, India | Mar 2015
 Power of Professional Presence, Mohan Neelkantan, Delhi, India | Apr 2015
 Gen Y: Succeeding at work and personal space , Sunil Ranjhan, Delhi, India | Jun 2015
SCHOLASTICS
 National Institute of Design, India | PGDPD Apparel Design & Merchandising |
CGPA – 7.8 | Year – 2010 -2013
 Symbiosis Centre of Distance Learning, India | Post-Graduate Diploma in Retail Management |
Grade – A | Year – 2009 – 2010
 National Institute of Fashion Technology, India | Bachelor of Design (Textile Design) |
CGPA – 8 | Year – 2004 – 2008
 St. Mary’s Sr. Sec. School | Higher Secondary | Commerce with Maths |
Score – 75% | Year – 2004
IT & DESIGN SKILLS
 SOFTWARE - Adobe (Illustrator, Photoshop, In Design), Auto-tex, Corel Draw Graphics Suite, Ned Graphics, Pc-
tex (dobby & jacquard), 3D Home Architect, Sketchup, MS Office and Internet.
 DESIGN - Print Design Development, Concept Visualization & Prototyping (fabric, leather, metal, wood, paper)
Surface Design & Ornamentation, Pattern Making, Illustration, Knitting, Crochet, Braiding, Macramé, Trends Analysis
and Visual Merchandising.
RECOGNITION
 Empanelled as Designer for Textile base crafts and Traditional Handicrafts by Office of Development Commissioner
(Handicrafts), Ministry of Textiles, Govt. of India.
 Listed as National designer by Handloom Export Promotion Council on www.hepc.com
 1st prize in All India poster design competition by Balkan Ji Bari (NGO), awarded at Russian Embassy, New Delhi.
 2nd prize in Inter college Candid photography competition.
PERSONAL DOSSIER
 Date of Birth : 14th June 1987.
 Marital Status : Married
 Residential Address : Flat No.2, Brother’s Apartments, 16 I.P Extension, Delhi – 110092.
 Linguistics Abilities : English (fluent), Hindi (fluent), Punjabi (fluent), French (beginner).
 Location Preference : Delhi/ NCR.
 Portfolio : http://cargocollective.com/Sumegha