3. Advertising Techniques
Plain Folks Advertising
“Main yahan ki collector banna chahti hun”
“I work hard everyday and fair and lovely
works hard for me”
The fair woman singing in front of the darker
women – “Only you can make your dreams
come true”
Bandwagon Advertising
Puts you on the “winning team”
Cycle repeats
4. Ethos, Pathos, Logos
Ethos: Convincing via authority/credibility
- Fairer lady has tried and tested the product, has worked wonders
Pathos: Convincing by creating an emotional response
- Playing on fear
- Playing on worry
Logos: Convincing using reason, facts
- Advanced multi-vitamin
- Daily fairness expert by Dermatologists
5. THANK YOU
Fair and Lovely is now called Glow and Lovely - thanks to the criticism