CONTENTS:
1. Concept, Nature and Significance
2. Maslow's Hierarchy Need Theory
3. Herzberg's Motivation-Hygiene Theory
4. Intrinsic and Extrinsic Rewards
5. Porter and Lawler's Model
6. Equity Theory
7. Financial and Non Financial Incentives
8. Case Study: Kellogg's
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
MOTIVATION: THEORIES AND CASE STUDY
1. MOTIVATION
GROUP 2
TEAM MEMBERS
TANRAJ SINGH ARORA 203006
PRABAL NEGI 203012
AVNI JAIN 203048
TANISHA JAIN 203096
TANISHA PATNAIK 203105
ISHAAN KAINTURA 203109
VANSH KOHLI 203131
2. TABLE OF CONTENTS
05
06
07
08
PORTER AND LAWLER’S
THEORY
EQUITY THEORY
FINANCIAL AND NON
FINANCIAL INCENTIVES
CASE STUDY: KELLOGG’S
01
02
03
04
INTRODUCTION:
MOTIVATION
MASLOW’S NEED
HIERARCHY THEORY
HERZBERG’S
MOTIVATION-HYGIENE
MODEL
INTRINSIC AND
EXTRINSIC REWARDS
5. NATURE & SIGNIFICANCE OF MOTIVATION
NATURE
Motivation is a psychological
phenomenon which generates within an
individual. A person feels the lack of
certain needs, to satisfy which he feels
working more.
SIGNIFICANCE
❏ Improves Performance Level
❏ Helps to change negative or
Indifferent attitude of employees
❏ Reduction in Employee Turnover
❏ Helps to Reduce Absenteeism in
Employees
7. MASLOW’S NEED HIERARCHY THEORY
➢ Motivation is a highly complex, many
researchers have studied about
motivation from several dimensions and
developed some theories.
➢ Maslow’s Need of Hierarchy Theory is
considered fundamental to
understanding a motivation.
➢ Abraham Maslow, a well known
Psychologist in a classic paper
published in 1943, outlined the elements
of an overall theory of motivation.
➢ His theory was based on human needs.
9. ➢ Researchers have proved that there is lack of
hierarchical structure of needs as suggested by
Maslow.
➢ Need and satisfaction of needs is a psychological
feeling. Sometimes even the person may not be
aware about his own needs.
➢ Another problem with Maslow’s theory of motivation
is the Operationalisation of some of his concepts
which makes it difficult for the researchers to test
his theory. For instance, how does one measure self
actualisation?
CRITICISMS OF MASLOW’S THEORY
12. MOTIVATING
AND HYGIENE
FACTORS
He established the independence of the terms satisfaction
and dissatisfaction. Herzberg also propagated that today’s
motivators are tomorrow’s hygiene.
21. > Equity theory of motivation was proposed
John Stacy Adams in 1963.
> The Equity Theory of Motivation deals with
the way people compare the value of themselves
to others in similar work situations based on
their inputs and outputs.
> The theory assumes that people’s motivation in
an organization is based on the desire to be
treated equally and fairly.
> The higher an individual’s perception of equity, the
motivated they will be and vice versa.
EQUITY THEORY OF MOTIVATION
26. —STEVE JOBS
“The only way to do great work is to
love what you do. If you haven’t
found it yet, keep looking. Don’t
settle.”
27. WHAT ARE INCENTIVES?
An incentive is something that motivates or
drives one to do something or behave in a
certain way. There are two type of incentives
that affect human decision making.
TYPES OF INCENTIVES
1. FINANCIAL INCENTIVES
2. NON-FINANCIAL INCENTIVES
32. The Kellogg Company is the world’s
leading producer of breakfast
cereals. Its products are
manufactured in 18 countries and
sold in more than 180 countries.
For more than 100 years, Kellogg's
has been a leader in health and
nutrition. It has done this by
providing consumers with a wide
variety of food products.
Keeping everybody motivated no
matter what their role is not easy.
Kellogg's was recently placed in the top 100
of the Best Companies to Work For list in
The Sunday Times.
ABOUT
33. ❏ Kellogg’s suggestion box scheme: Snap Crackle and
Save
❏ Weekly group huddles
❏ 'Fit for Life' programme
❏ Offered competitive salaries and encouraged to be
creative.
❏ Open-plan lobby area with coffee bar
Other initiatives within the organisation include:
● flexitime, home working, part-time working and
job sharing
● career breaks, parental leave, time off for
dependents and maternity and paternity leave
● on-site gyms or subsidised access to local
facilities.
POLICIES/
INITIATIVES
WITHIN THE
ORGANISATION
35. CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, and infographics & images by Freepik.
THANK YOU GROUP 2
TEAM MEMBERS
TANRAJ SINGH ARORA 203006
PRABAL NEGI 203012
AVNI JAIN 203048
TANISHA JAIN 203096
TANISHA PATNAIK 203105
ISHAAN KAINTURA 203109
VANSH KOHLI 203131
Editor's Notes
Hygiene factors are essential job factors which operate to prevent dissatisfaction among the employees.
Motivational factors yield positive satisfaction. These factors are inherent to work