The document discusses what it means to be data-driven and the traits of data-driven organizations and managers. It defines being data-driven as making decisions compelled by data rather than intuition. Data-driven organizations build tools and culture to act on data, make decisions at all levels using diverse data, develop understanding through data, deal with uncertainty, and continuously learn from mistakes. The document emphasizes the importance of high-quality data for reducing uncertainty and enabling others to follow logic and align with decisions. It concludes that being data-driven drastically improves company performance by investing in quality data.

1. REVIEW ON THE ARTICLE-
ARE YOU DATA
DRIVEN?

2. What do you mean by being data driven?
The adjective data-driven means that progress in an
activity is compelled by data, rather than by intuition or by
personal experience.
Data-drivenness is about building tools, abilities, and, most
crucially, a culture that acts on data.
The essence of “data-driven” is making better decisions up
and down the organization chart.

5. Traits of the Data-Driven
The data-driven:
• Make decisions at the lowest possible level
• Bring as much diverse data to any situation as they
possibly can
• Use data to develop a deeper understanding of their
worlds
• Develop an appreciation for variation
• Deal reasonably well with uncertainty
• Integrate their ability to understand data and its
implications with their intuitions

6. • Recognize the importance of high-quality data and
invest to make improvements
• Conduct good experiments and research
• Recognize that decision criteria can vary with
circumstances
• Realize that making a decision is only the first step
• Work hard to learn new skills and bring new data and
new data technologies (big data, predictive analytics,
metadata management, etc.) into their organizations
• Learn from their mistakes

7. IMPORTANCE OF BEING DATA DRIVEN

8. The data-driven are constantly re-evaluating and
refining their decisions along the way.
They are quicker than others to pull the plug when the
evidence suggests that a decision is wrong.
That doesn’t mean they “turn on a dime”; they know
that is not sustainable.
Rather, they learn as they go.

9. MANAGERIAL ASPECT
Data-driven managers have an innate sense that variation
dominates. Even the simplest process, human response, or
most-controlled situation varies. While they may not use a
graph or control chart, they know that they have to
recognize that variation if they are going to understand
what is going on.

12. While each person and organization is different, every
manager should start by pushing decision making down the
organization. It may be tough and counterintuitive,
especially for managers who want to feel in control, but it’s
worth the effort.
Frankly, you simply cannot be data-driven without a high
level of trust in your data and data sources. You’re reduced
to your intuition alone, the antithesis of the goal here.
Quality data is a necessity. Engage your management team
in doing exactly the same thing for your organization.

14. CONCLUSION
Being data driven improves a companies performance
drastically.
Invest in quality data. High-quality data makes it easier
to understand variation and reduces uncertainty.
Success is measured in execution, and high-quality data
makes it easier for others to follow the decision-makers
logic and align to the decision.

15. BY- TANAY KARNIK