SlideShare a Scribd company logo
1 of 10
VOI – The Value of Investment 
Make it Personal
Introductions 
• Betsy Gray 
• Director, Membership 
Retention and 
Engagement 
• Corrie Melton 
• Director, Membership 
Recruitment and 
Resource Development
Fair Share?
Value 
What is value? 
Why sell value? 
How do you sell value?
Sweat Therapy 
Storytelling
What is your value?
Questions
“Are you prepared to assault the 
fortress of status quo?” 
Leigh Farrow

More Related Content

Viewers also liked

Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...Billhighway
 
Customer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera MedicareCustomer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera Medicaremohdbuged
 
Membership, Engagement and the Metrics that Matter
Membership, Engagement and the Metrics that MatterMembership, Engagement and the Metrics that Matter
Membership, Engagement and the Metrics that MatterG3 Communications
 
Marketing launch 2014
Marketing launch 2014Marketing launch 2014
Marketing launch 2014Tim Lee
 
[AIIM16] Implementing Automated Retention at the European Central Bank
[AIIM16] Implementing Automated Retention at the European Central Bank[AIIM16] Implementing Automated Retention at the European Central Bank
[AIIM16] Implementing Automated Retention at the European Central BankAIIM International
 
Chapter Engagement: 5 Trends for 2017
Chapter Engagement: 5 Trends for 2017Chapter Engagement: 5 Trends for 2017
Chapter Engagement: 5 Trends for 2017Billhighway
 
Customer Loyalty & Retention Strategies
Customer Loyalty & Retention StrategiesCustomer Loyalty & Retention Strategies
Customer Loyalty & Retention Strategieskarthiyayini1023
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)GameChangerSF
 
Big data and intelligent platforms
Big data and intelligent platformsBig data and intelligent platforms
Big data and intelligent platformsKrishnan Subramanian
 
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That Matter
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That MatterZuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That Matter
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That MatterZuora, Inc.
 
Customer Retention
Customer Retention Customer Retention
Customer Retention Somo
 
Marketing Automation - Beyond Customer Acquisition
Marketing Automation - Beyond Customer AcquisitionMarketing Automation - Beyond Customer Acquisition
Marketing Automation - Beyond Customer AcquisitionAct-On Software
 
A Better Approach to Customer Retention
A Better Approach to Customer RetentionA Better Approach to Customer Retention
A Better Approach to Customer RetentionFramed Data
 
Prioritizing customer acquisition, retention and development efforts in Blue ...
Prioritizing customer acquisition, retention and development efforts in Blue ...Prioritizing customer acquisition, retention and development efforts in Blue ...
Prioritizing customer acquisition, retention and development efforts in Blue ...Jeffrey Luke Luke
 
Using Business Architecture to enable customer experience and digital strategy
Using Business Architecture to enable customer experience and digital strategyUsing Business Architecture to enable customer experience and digital strategy
Using Business Architecture to enable customer experience and digital strategyCraig Martin
 
What Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueWhat Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueAdam Toporek
 
Ten Staggering Statistics on Customer Loyalty and Retention
Ten Staggering Statistics on Customer Loyalty and RetentionTen Staggering Statistics on Customer Loyalty and Retention
Ten Staggering Statistics on Customer Loyalty and RetentionEvergage
 
50 Facts That Will Make Businesses Rethink their Customer Service
50 Facts That Will Make Businesses Rethink their Customer Service50 Facts That Will Make Businesses Rethink their Customer Service
50 Facts That Will Make Businesses Rethink their Customer ServiceDesk
 
Customer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouCustomer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouChris Hexton
 

Viewers also liked (20)

Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...
Membership Series – Part 2: Auto-Renewals & Monthly Installments Could be a M...
 
Customer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera MedicareCustomer Retention Strategies for Mera Medicare
Customer Retention Strategies for Mera Medicare
 
The Quality and Productivity Challenge : AHPs at DH
The Quality and Productivity Challenge : AHPs at DHThe Quality and Productivity Challenge : AHPs at DH
The Quality and Productivity Challenge : AHPs at DH
 
Membership, Engagement and the Metrics that Matter
Membership, Engagement and the Metrics that MatterMembership, Engagement and the Metrics that Matter
Membership, Engagement and the Metrics that Matter
 
Marketing launch 2014
Marketing launch 2014Marketing launch 2014
Marketing launch 2014
 
[AIIM16] Implementing Automated Retention at the European Central Bank
[AIIM16] Implementing Automated Retention at the European Central Bank[AIIM16] Implementing Automated Retention at the European Central Bank
[AIIM16] Implementing Automated Retention at the European Central Bank
 
Chapter Engagement: 5 Trends for 2017
Chapter Engagement: 5 Trends for 2017Chapter Engagement: 5 Trends for 2017
Chapter Engagement: 5 Trends for 2017
 
Customer Loyalty & Retention Strategies
Customer Loyalty & Retention StrategiesCustomer Loyalty & Retention Strategies
Customer Loyalty & Retention Strategies
 
Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)Mobile Application Launch Checklist (Marketing and Analytics)
Mobile Application Launch Checklist (Marketing and Analytics)
 
Big data and intelligent platforms
Big data and intelligent platformsBig data and intelligent platforms
Big data and intelligent platforms
 
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That Matter
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That MatterZuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That Matter
Zuora @ AlwaysOn 2012 - The Only 3 SaaS Metrics That Matter
 
Customer Retention
Customer Retention Customer Retention
Customer Retention
 
Marketing Automation - Beyond Customer Acquisition
Marketing Automation - Beyond Customer AcquisitionMarketing Automation - Beyond Customer Acquisition
Marketing Automation - Beyond Customer Acquisition
 
A Better Approach to Customer Retention
A Better Approach to Customer RetentionA Better Approach to Customer Retention
A Better Approach to Customer Retention
 
Prioritizing customer acquisition, retention and development efforts in Blue ...
Prioritizing customer acquisition, retention and development efforts in Blue ...Prioritizing customer acquisition, retention and development efforts in Blue ...
Prioritizing customer acquisition, retention and development efforts in Blue ...
 
Using Business Architecture to enable customer experience and digital strategy
Using Business Architecture to enable customer experience and digital strategyUsing Business Architecture to enable customer experience and digital strategy
Using Business Architecture to enable customer experience and digital strategy
 
What Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueWhat Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime Value
 
Ten Staggering Statistics on Customer Loyalty and Retention
Ten Staggering Statistics on Customer Loyalty and RetentionTen Staggering Statistics on Customer Loyalty and Retention
Ten Staggering Statistics on Customer Loyalty and Retention
 
50 Facts That Will Make Businesses Rethink their Customer Service
50 Facts That Will Make Businesses Rethink their Customer Service50 Facts That Will Make Businesses Rethink their Customer Service
50 Facts That Will Make Businesses Rethink their Customer Service
 
Customer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than YouCustomer Retention: Why Your Dog Would Make More Money Than You
Customer Retention: Why Your Dog Would Make More Money Than You
 

More from Tallahassee Society of Association Executives

More from Tallahassee Society of Association Executives (12)

The State of Tourism - VisitFlorida
The State of Tourism - VisitFloridaThe State of Tourism - VisitFlorida
The State of Tourism - VisitFlorida
 
Business Intelligence and Knowledge Management
Business Intelligence and Knowledge ManagementBusiness Intelligence and Knowledge Management
Business Intelligence and Knowledge Management
 
Workplace Attitude and Efficiency - Eye on the Prize
Workplace Attitude and Efficiency - Eye on the PrizeWorkplace Attitude and Efficiency - Eye on the Prize
Workplace Attitude and Efficiency - Eye on the Prize
 
Got Interns?
Got Interns?Got Interns?
Got Interns?
 
2013 Education Symposium & Expo - How to Reshape Your Message for the Digital...
2013 Education Symposium & Expo - How to Reshape Your Message for the Digital...2013 Education Symposium & Expo - How to Reshape Your Message for the Digital...
2013 Education Symposium & Expo - How to Reshape Your Message for the Digital...
 
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
 
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
 
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
 
2013 Education Symposium & Expo - Writing Right
2013 Education Symposium & Expo - Writing Right2013 Education Symposium & Expo - Writing Right
2013 Education Symposium & Expo - Writing Right
 
2013 Education Symposium & Expo - The Social Spill: What Organizations Can Le...
2013 Education Symposium & Expo - The Social Spill: What Organizations Can Le...2013 Education Symposium & Expo - The Social Spill: What Organizations Can Le...
2013 Education Symposium & Expo - The Social Spill: What Organizations Can Le...
 
2013 Education Symposium & Expo - Think Like A Franchise
2013 Education Symposium & Expo - Think Like A Franchise2013 Education Symposium & Expo - Think Like A Franchise
2013 Education Symposium & Expo - Think Like A Franchise
 
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
 

Recently uploaded

Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field ArtilleryKennethSwanberg
 
Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.aruny7087
 
internship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamrainternship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamraAllTops
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdfAlejandromexEspino
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxAaron Stannard
 
Information Technology Project Management, Revised 7th edition test bank.docx
Information Technology Project Management, Revised 7th edition test bank.docxInformation Technology Project Management, Revised 7th edition test bank.docx
Information Technology Project Management, Revised 7th edition test bank.docxssuserf63bd7
 
thesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsthesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsPAmudhaKumar
 
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime SiliguriSiliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siligurimeghakumariji156
 
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelGautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelNitya salvi
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalWilliam (Bill) H. Bender, FCSI
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Reviewyalehistoricalreview
 
The Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownThe Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownSandaliGurusinghe2
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importanceajay0134
 
digital Human resource management presentation.pdf
digital Human resource management presentation.pdfdigital Human resource management presentation.pdf
digital Human resource management presentation.pdfArtiSrivastava23
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxssuserf63bd7
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentNimot Muili
 

Recently uploaded (16)

Safety T fire missions army field Artillery
Safety T fire missions army field ArtillerySafety T fire missions army field Artillery
Safety T fire missions army field Artillery
 
Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.
 
internship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamrainternship thesis pakistan aeronautical complex kamra
internship thesis pakistan aeronautical complex kamra
 
International Ocean Transportation p.pdf
International Ocean Transportation p.pdfInternational Ocean Transportation p.pdf
International Ocean Transportation p.pdf
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
Information Technology Project Management, Revised 7th edition test bank.docx
Information Technology Project Management, Revised 7th edition test bank.docxInformation Technology Project Management, Revised 7th edition test bank.docx
Information Technology Project Management, Revised 7th edition test bank.docx
 
thesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsthesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholars
 
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime SiliguriSiliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
Siliguri Escorts Service Girl ^ 9332606886, WhatsApp Anytime Siliguri
 
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot ModelGautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Gautam Buddh Nagar Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Review
 
The Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard BrownThe Psychology Of Motivation - Richard Brown
The Psychology Of Motivation - Richard Brown
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importance
 
digital Human resource management presentation.pdf
digital Human resource management presentation.pdfdigital Human resource management presentation.pdf
digital Human resource management presentation.pdf
 
Marketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docxMarketing Management 16th edition by Philip Kotler test bank.docx
Marketing Management 16th edition by Philip Kotler test bank.docx
 
Beyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable developmentBeyond the Codes_Repositioning towards sustainable development
Beyond the Codes_Repositioning towards sustainable development
 

Membership Recruitment & Retention