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2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

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2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

  1. 1. The Social Spill What Organizations Can Learn from BP’s Social Media Tactics After the Deepwater Horizon Oil Spill Nathan MacDonald
  2. 2. Reaction on Twitter
  3. 3. @BPGlobalPR
  4. 4. @BPGlobalPR
  5. 5. @BPGlobalPR
  6. 6. @BPGlobalPR
  7. 7. Facebook
  8. 8. Unified Command
  9. 9. Facebook
  10. 10. The New BP America Facebook Account
  11. 11. YouTube
  12. 12. YouTube
  13. 13. YouTube
  14. 14. YouTube
  15. 15. YouTube
  16. 16. What can we learn from BP?
  17. 17. Be Active
  18. 18. Be Interesting
  19. 19. Be Humble and Honest
  20. 20. Be Unprofessional
  21. 21. Reflection
  22. 22. The Fotographing Fat Kid
  23. 23. Thank You! Nathan MacDonald PR/Marketing Coordinator Center for Leadership & Social Change Florida State University (850)645-8780 nmacdonald@admin.fsu.edu @nathan_albert

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