"Trust me, I’m a banker" Social Media in the financial industry in Belgium today

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Why should banks and the finance industry use social media? How can the trust between banks and clients be solidified via social media.

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"Trust me, I’m a banker" Social Media in the financial industry in Belgium today

  1. 1. ‘TRUST ME, I’M A BANKER’ The use of social media in banking Financelab - 24/9/2013
  2. 2. HI, I’M SOFIE
  3. 3. SOCIAL IN BELGIUM
  4. 4. 53% That’s 70%of our internet population active on social Sources: Insites research - januari 2013 & Social Market analysis - Summer 2012 of Belgians (approx. 5.5 million people) has as least one active account on social media
  5. 5. 11
  6. 6. has a Facebook Fanpage has a LinkedIn Company Profile has a Twitter Company Handle uses YouTube 61% 29% 39% 24% Companies in Belgium are present on social media Source: InSites - The 4 C’s of the Conversation Company - July 2012
  7. 7. but not in all sectors... Health- care FMCG & Retail Media Tech & Telco Travel & Leisure Finance 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35% Source: InSites - The 4 C’s of the Conversation Company - July 2012
  8. 8. Not active on social 1st steps Pilot project Integrates social media Fully integrated 12 15 17 27 29 Source: InSites - The 4 C’s of the Conversation Company - July 2012 ... and not yet active or integrated.
  9. 9. WHY SOCIAL FOR BANKING?
  10. 10. TO SERVICE YOUR CLIENTS
  11. 11. Source: ING NL - July 2013 29% OF EUROPEANS SEEK FINANCIAL ADVICE ON SOCIAL MEDIA
  12. 12. Source: ING NL - July 2013
  13. 13. MAKE IT EASY FOR THEM... TO FIND THE RIGHT INFORMATION
  14. 14. CHANNEL USER USER COMMUNICATION WITH YOUR CLIENTS HAS CHANGED FROM ONE WAY.. ..TO A ROUNDABOUT
  15. 15. MAKE IT EASY FOR THEM... TO INTERACT WITH YOUR BANK
  16. 16. GO FROM A BIG CORPORATION... TO A PERSONAL AND WARM APPROACH
  17. 17. MAKE IT EASY FOR THEM... TO USE YOUR PRODUCTS AND SERVICES
  18. 18. TO FORTIFY BRAND IMAGE
  19. 19. SHOW PEOPLE... WHO YOU ARE
  20. 20. ... AND HOW YOU ARE INVOLVED
  21. 21. EVEN THROUGH... CROWDSOURCING
  22. 22. TO FIND SKILLED EMPLOYEES
  23. 23. SHOW THEM... WHAT YOUR COMPANY CAN OFFER
  24. 24. AND GUIDE THEM... TO THE RIGHT JOB
  25. 25. TO TARGET A SPECIFIC AUDIENCE
  26. 26. REACH THEM... WITH THINGS THEY CARE ABOUT MOST
  27. 27. TO KNOW WHAT YOUR CLIENTS WANT
  28. 28. TO COMMUNICATE DURING A CRISIS
  29. 29. HOW TO START WITH SOCIAL?
  30. 30. 1
  31. 31. 2
  32. 32. 3
  33. 33. twitter.com/lamazone sofie@talkingheads.be www.talkingheads.be

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