Conversation starters



   Social Media Forum 2010
Good morning, I’m Sofie


©www.clopin.be
Something Something
Something Social Media
Tackling Social Media the right way:
          Strategy & Policy
Social Media?
Social media are the
online tools and platforms
people use to share their
opinions, insights and
experiences with each
oth...
From one-way
       Website




User             User
To two-way
       Website




User             User
© www.lamazone.be
To a roundabout
       Website




User             User
Social Media
for businesses
The recipe




© www.lamazone.be
Social media
 Start with a strategy
 Build relationships (not campaigns)
 Build communities (not websites)
 Integrate (don...
Congratulations!
© www.gapingvoid.com
© www.lamazone.be
Just one more thing...
Social Media Policy
Social Media Policy
  What?
  Why?
  Who?
  How?
Guidelines
                                    Ethical code


            How to react

                             Perso...
Scenario
Examples
Social Media Policy
  What?
  Why?
  Who?
  How?
People talk behind your back

                                  Positive
                                  Negative
      ...
Why?
 Uniformity
 Responsability
 Just another communication policy
Social Media Policy
  What?
  Why?
  Who?
  How?
PR       Communication

                Marketing
                            Customer service

  Internal communication
 ...
You decide
(but please... not IT)
50%
          Who?
                    Everyone   hoe koppel ik deze aan die
                               er voor?



  ...
Social Media Policy
  What?
  Why?
  Who?
  How?
How?
 Strategy
 Online tools: eg www.policy.net
 Internally
 Externally
Examples
“Jeweller T. is a crook”

           Negative experience

                       Twitter

                    Escalation

...
The Streisand Effect



                           Examples
                               Blocking information

         ...
Cease & Desist

                        Ripple effect

                    Mainstream Media

   Comments on newssite



© ...
109 reactions

             10 +

             an employee




            Ambassador...
© archeon
Scenario

           Discovery
Examples
           Evaluate

           Respond
Good luck!
Work hard.
Questions?
W:   www.talkingheads.be
E:   sofie@talkingheads.be
T:   @talking_heads
T:   +32 9 269 52 45
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Talking Heads - "Something Something Something Social Media" for social media forum 2010

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Presentation for the Social Media Forum 2010. Sneakily we named it "Something Something Something Social Media" because it sounds sexier than the actual title "Tackling Social Media the right way:
Strategy & Policy"

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Talking Heads - "Something Something Something Social Media" for social media forum 2010

  1. Conversation starters Social Media Forum 2010
  2. Good morning, I’m Sofie ©www.clopin.be
  3. Something Something Something Social Media Tackling Social Media the right way: Strategy & Policy
  4. Social Media?
  5. Social media are the online tools and platforms people use to share their opinions, insights and experiences with each other.
  6. From one-way Website User User
  7. To two-way Website User User
  8. © www.lamazone.be
  9. To a roundabout Website User User
  10. Social Media for businesses
  11. The recipe © www.lamazone.be
  12. Social media Start with a strategy Build relationships (not campaigns) Build communities (not websites) Integrate (don’t interrupt) Communicate (don’t shout) Organic (not artificial)
  13. Congratulations!
  14. © www.gapingvoid.com
  15. © www.lamazone.be
  16. Just one more thing...
  17. Social Media Policy
  18. Social Media Policy What? Why? Who? How?
  19. Guidelines Ethical code How to react Personal? Corporate? © eye2eye What can and cannot be said?
  20. Scenario Examples
  21. Social Media Policy What? Why? Who? How?
  22. People talk behind your back Positive Negative Not enough © www.lamazone.be
  23. Why? Uniformity Responsability Just another communication policy
  24. Social Media Policy What? Why? Who? How?
  25. PR Communication Marketing Customer service Internal communication HR IT © www.lamazone.be
  26. You decide (but please... not IT)
  27. 50% Who? Everyone hoe koppel ik deze aan die er voor? Everyone is involved Ambassadors © www.lamazone.be
  28. Social Media Policy What? Why? Who? How?
  29. How? Strategy Online tools: eg www.policy.net Internally Externally
  30. Examples
  31. “Jeweller T. is a crook” Negative experience Twitter Escalation © www.lamazone.be
  32. The Streisand Effect Examples Blocking information backfires © JCT (Loves) Streisand*
  33. Cease & Desist Ripple effect Mainstream Media Comments on newssite © www.lamazone.be
  34. 109 reactions 10 + an employee Ambassador... © archeon
  35. Scenario Discovery Examples Evaluate Respond
  36. Good luck! Work hard.
  37. Questions?
  38. W: www.talkingheads.be E: sofie@talkingheads.be T: @talking_heads T: +32 9 269 52 45

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