The document discusses different business models used by web companies like Google, Yahoo, Facebook, and CyVee. It explains the basic model of offering a free service to users and generating revenue from advertisers or sponsors. It provides CyVee as an example of a social networking site for Vietnamese professionals that uses a model based on a currency called CVD that can be earned for activities and used to access networking opportunities. The conclusion recommends that web service providers be smart with sponsors, nice to users, but not too smart in a way that disadvantages users.

1. Web Business Models
and how Google, Yahoo!, Facebook, yUp!
and CyVee are doing
A Cartoon in Plain English
Tai Tran
Beta, 6 September 2008

2. Characters Introduction
Web Service User Business
Provider
Google Yahoo! Facebook CyVee,
yUp.vn
a LinkedIn clone for
Vietnamese

3. PROVEN MODEL

4. Basic & Proven Model

5. Proven Model, a little closer

6. Proven Model, Example 1: Google

7. Proven Model, Example 2: Yahoo!

8. Proven Model, Example 3: yUp!

9. What happens
When does differently?
like, be TOO smart to their users?
See next pages

10. Facebook Beacon

11. WHAT CYVEE DOES

12. CyVee’s Model: CVD-based

13. Would Students be willing to “do something” for CyVee to
receive CVD for networking opportunities?

14. Would Professionals be willing to “do something” for CyVee
to receive CVD for networking opportunities?

15. Would Recruitment officers be willing to “do something” for
CyVee to receive CVD for head-hunting opportunities?

16. CONCLUSION?

17. For the Web Service Providers
• DO: Be Smart and Smarter to your
Sponsors
• DO: Be Nice to your Users
• DON’T: Be Too Smart to your Users

18. TaiTran doesn’t want this to happen…
honestly…

19. Thank You!
• More resources on my website: www.taitran.com
• Follow me on Twitter: @taitran
• Connect to me on Facebook: www.taitran.com/facebook
• CyVee Profile: www.taitran.com/cyvee