Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

RNs are Social Too! Research Survey by Tact Medical Staffing

13,067 views

Published on

In 2012, Tact Medical Staffing surveyed over 8,000 Registered Nurses in New York and New Jersey to assess their online social habits and behavioral patterns. With this information, we hope to build and engage a collaborative online community for the nursing profession.

Please visit our website at www.tactstaff.com for questions or more information about Tact Medical Staffing!

Published in: Health & Medicine, Business
  • Be the first to comment

RNs are Social Too! Research Survey by Tact Medical Staffing

  1. 1. 2012 Research Survey by Tact Medical Staffing RNs are too!
  2. 2. Tact Medical Staffing is a team of dedicated staffing consultants providing strategic solutions for talent acquisition.
  3. 3. 8,000+ Registered Nurses in NY & NJ were Surveyed Online
  4. 4. Purpose: To Assess the Online Social Habits of Healthcare Practitioners
  5. 5. 69% Search for Jobs or Career Advice 68% Keep Up-to-Date with News 65% Stay Informed of Healthcare Trends 45% Are Looking to Network 44% Chat with Friends and Family 74% Research an Organization or Business What Are the Online Behavioral Patterns of Registered Nurses?
  6. 6. Internet Behaviors in the U.S.
  7. 7. 78% Of Americans Regularly Use the Internet
  8. 8. 66% Of Americans Regularly Use Social Media 1
  9. 9. How Do Nurses Compare?
  10. 10. 100% Responded Using the Internet Daily
  11. 11. 94% Of Nurses Regularly Use Social Media
  12. 12. Nurses and Social Media GET CONNECTED!
  13. 13. 0% 20% 40% 60% 80% 100% Facebook LinkedIn Google+ YouTube Twitter Pinterest Instagram FourSquare Which Social Networks Do You Subscribe To?
  14. 14. 58% of Nurses Use Daily
  15. 15. Career Opportunities Networking & Collaboration CE Credits Testimonials Healthcare & Nursing News Educational Resources Job Interview & Career Tips What Content Engages Nurses Online?
  16. 16. Why is Social Media Important for Healthcare Professionals?
  17. 17. Collaborate with healthcare professionals Career and education opportunities Current healthcare news and trends
  18. 18. Social Media Ethics Social & Professional Conduct
  19. 19. Online Nurses Should Never “Friend” Patients or Post Confidential Information
  20. 20. Blogs, or interactive online journals, create engaging communities of inter-professional collaboration. Why Blogging Matters
  21. 21. 100% Surveyed Read Healthcare-Related Blogs
  22. 22. The Goal: To provide valuable information to your audience.
  23. 23. 46% 54% Yes No Nearly Half Said Yes! Are Nurses Interested in Contributing to Online Forums?
  24. 24. What Information Would Nurses Be Interested in Sharing? 17% Photos 7% Other 48% Testimonials 95% Articles
  25. 25. 87% CE Credits 53% BLS/ACLS Recertification 40% Industry Speakers 33% Career Counselors What Attracts Nurses to Join Online Communities?
  26. 26. This survey provides insight to build and engage online communities for the nursing profession
  27. 27. With this information, healthcare corporations can foster an environment of online collaboration with their nursing workforce.
  28. 28. At Tact Medical Staffing, we are committed to providing full-service healthcare staffing solutions and matching our employees with the most rewarding jobs, careers and lifestyle choices.
  29. 29. Connect with Us: • Phone: (212) 766-0200 • Email: info@tactstaff.com • Website: www.tactstaff.com • Facebook: www.facebook.com/TactMedicalStaffing • Twitter: www.twitter.com/TactStaffing • LinkedIn: www.linkedin.com/company/tact-medical-staffing
  30. 30. Appendix “Digital Differences: Pew Internet & American Life Project.” Pew Research Center. April 2012 http://pewinternet.org/~/media//Files/Reports/2012/PIP_Digital_differences_ 041312.pdf “Nursing Shortage Fact-Sheet.” American Nurses Association. August 2012 www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage “White Paper: A Nurse’s Guide to the Use of Social Media.” National Council of State Boards of Nursing (NCSBN). August 2011 https://www.ncsbn.org/Social_Media.pdf

×