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Health Datapalooza 2013: Data Design Diabetes Demo Day Nuduro

Health Datapalooza 2013: Data Design Diabetes Demo Day Nuduro

Health Datapalooza IV: June 3rd-4th, 2013
Sanofi US Data Design Diabetes Demo Day
The “2013 Sanofi US Data Design Diabetes Innovation Challenge – Prove It!” invites innovators to develop solutions that use or produce data for decision-making to help improve health outcomes for people living with diabetes. Through baseline knowledge models, evidence-based practice, or predictive analysis, Prove It! asks innovators to think creatively about how to effectively harness data to address diabetes in the United States. During this hour, the final teams will live pitch their product to a panel of judges on the Main Stage with one winner to be presented with $100,000 on Tuesday, June 4.
Presenter: Sara Holoubek, Chief Executive Officer, Luminary Labs

Health Datapalooza IV: June 3rd-4th, 2013
Sanofi US Data Design Diabetes Demo Day
The “2013 Sanofi US Data Design Diabetes Innovation Challenge – Prove It!” invites innovators to develop solutions that use or produce data for decision-making to help improve health outcomes for people living with diabetes. Through baseline knowledge models, evidence-based practice, or predictive analysis, Prove It! asks innovators to think creatively about how to effectively harness data to address diabetes in the United States. During this hour, the final teams will live pitch their product to a panel of judges on the Main Stage with one winner to be presented with $100,000 on Tuesday, June 4.
Presenter: Sara Holoubek, Chief Executive Officer, Luminary Labs

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Health Datapalooza 2013: Data Design Diabetes Demo Day Nuduro

  1. 1. Nutrition has severe consequences and tremendous potential 244People are killed by diabetes 120People experience kidney failure due to diabetes 1ppt = 40% Blood glucose Microvascular complications 10mmHg = 50% Diastolic blood Major cardio- pressure vascular events Blood Glucose Control Blood Pressure Control Source: CDC 2011 National Diabetes Fact Sheet, Clock attributed to Randolph Novino, The Noun Project
  2. 2. There are a few key things that prevent good nutrition Theory to practice One ideal diet Fighting alone Source: Jim Lears, The Noun Project, Andrew J. Young, The Noun Project
  3. 3. • Take control • Get personal • Get connected
  4. 4. What is your current blood glucose level? Nuduro
  5. 5. How are we really different? • Recommend and track meals • Proactive, personalized change • Network of people like you • Track meals already eaten • Reactive measurement • Limited to no community Diabetes Competitors
  6. 6. How are we really different? • Recommend and track meals • Specific, personalized change • Network of people like you • Recommend meals • General health change • General community Nutrition Competitors
  7. 7. People with Diabetes Doctors Dieticians Gov’t, Corps & Insurers Health Systems Research Enable a new wave of nutrition research Close the loop on health outcomes Provide a tool for health outcomes Establish a ‘sales network’ Improve health and lifestyle outcomes We are focused on serving many stakeholders in the diabetes community Reduce costs with preventative care $180B $60B $5 per month
  8. 8. PartnersKyle Simmons, Founder & CEO MBA Candidate, Darden Business School Bain & Company BS Systems Engineering Najib Ben Brahim, Technical Advisor PHD Candidate, Systems Engineering Research Assistant, Center for Diabetes Technology Masters IT & Health Stacey Simmons, Designer CEO, Stacey Simmons Design Advanced Web Design & Development Certificate BFA Graphic Design Advisors Team Rick Kulow Business Strategy Dr. Mohan Nadkarni Diabetes Kathryne Sharpe Algorithms Laura Barnes Technology Jeremy Hutchison- Krupat Product Development
  9. 9. Appendix
  10. 10. Forecasts 2013 2014 2015 2016 2017 2018 2019 2020 US Diabetes population (M) 28.6 31.5 34.6 38.1 41.9 46.1 50.7 55.7 % using web-enabled devices 80% 80% 80% 80% 80% 80% 80% 80% % care about nutrition 50% 50% 50% 50% 50% 50% 50% 50% % willing to pay 30% 32% 33% 35% 36% 38% 40% 42% Addressable market 3.4 4.0 4.6 5.3 6.1 7.1 8.1 9.4 Paid adoption rate 0.000% 0.033% 0.100% 0.300% 0.904% 2.736% 8.436% 27.502% New Users 100 1,221 3,359 12,527 42,681 150,348 536,968 2,051,130 Total user months 572 7,065 20,211 74,507 254,666 895,974 3,198,035 12,184,053 Subscription Revenue (000s) $ 3 $ 35 $ 101 $ 373 $ 1,273 $ 4,480 $ 15,990 $ 60,920 Operating Cost (000s) $ 8 $ 20 $ 40 $ 149 $ 508 $ 1,791 $ 6,395 $ 24,429 Management Cost $ 25 $ 93 $ 318 $ 1,119 $ 3,997 $ 15,268 Profit $ (5) $ 15 $ 36 $ 130 $ 447 $ 1,570 $ 5,598 $ 21,224 Net Income $ (3) $ 9 $ 22 $ 78 $ 268 $ 942 $ 3,359 $ 12,734 Lives impacted 100 1,321 4,680 17,207 59,888 210,236 747,204 2,798,334
  11. 11. Our strategy establishes a variety of revenue sources Model I $5/month Model II Customized packages Model III Customized packages Customers 18.8M Diabetes patients 79M+ Pre-diabetes/weight loss 15M Endurance athletes $1B+ NIH diabetes funding $176B Direct medical cost of diabetes $60B Preventable cost to employers Market Size Source: Journal of the American Medical Association (JAMA), ADA

Editor's Notes

  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.
  • Take Control – user-friendly, engagingWe ask you to introduce yourselfWe ask you to set your goals both from a health and a lifestyle perspective. (so we measure success the way that you measure it)We ask you to share your preferences and choose from a variety of meals presented before you Get Personal – simple, passiveThis all results in a personalized meal algorithm that is created for your taste, lifestyle and nutritional needs.Now the fun really begins. From the homepage, we can go to the recommendations page. We’ll select three meals for this week and I’ll place two other meals into my queue. Each of these decisions that a customer makes refines the algorithm, creating a virtuous cycle where each time the customer interacts with our site, we become better and better.Simple and convenient When I go to view the directions to prepare my meal, I am briefly prompted for some information (what’s my current energy level? Do I want to enter my blood glucose?). We’ll answer both and since my blood glucose is fine right now we won’t make any changes, but if it is high or low we can adjust the serving sizes or meal composition to improve your meal. About an hour after the meal, I will be prompted via text to ask my current energy level and blood glucose. Responding to a text message is simple process that you do many times throughout the day, making providing feedback as painless as possible. Get ConnectedFinally, I can view my progress to see how I am doing and have the option to share this with friends, family, social media, or a personalized network that I have built within Nuduro. We understand that the people around you don’t always understand what you’re going though, so we connect you to people that do, and can celebrate your successes and help you fight through tough times.

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