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The Rise and Rise of HCPs' Social Networks - Focus on GCC Region

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Presentation given at the 5th Saudi eHealth Conference, Riyadh, 18 – 20 November 2014. The agenda includes: an update on the status of the continuing global expansion of HCPs’ social networks; a look at networks in the Gulf Cooperation Council (GCC) region; an overview of differentiating network characteristics; physicians’ usage patterns; impacts on national healthcare systems; and a case for the creation of a dedicated Saudi Arabian network to support the objectives of the country’s new healthcare reform.

Published in: Health & Medicine
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The Rise and Rise of HCPs' Social Networks - Focus on GCC Region

  1. 1. The rise and rise of HCPs’ social networks Len Starnes Digital healthcare consultant 5th Saudi eHealth Conference Riyadh, Saudi Arabia 18 – 20 November 2014
  2. 2. What are they? Communities of authenticated medical professionals, frequently combined with news, medical education, and drug database resources
  3. 3. 1 Global dimensions Network flavours 2 Behaviours and impacts 3
  4. 4. Global dimensions
  5. 5. 2010 2009 2008 2007 7 years of sustained growth > 130 networks > 7m HCPs Membership of HCPs’ social networks 1m 2m 3m 2011 2012 2014 4m 5m 6m 2013
  6. 6. 2010 2009 2008 2007 7 years of sustained growth > 130 networks > 7m HCPs Membership of HCPs’ social networks 1m 2m 3m 2011 2012 2014 4m 5m 6m > 130 networks > 4.5m doctors 2013
  7. 7. Asia Pacific inc China & India 5m members Europe & Americas inc Mexico, Brazil, Russia 2m members Asia Pacific dominates Sales
  8. 8. USA Only the paranoid survive* Continuous innovation New players Workflow integration Venture capital * With thanks to Andy Grove
  9. 9. Doximity Sermo Physician Connect Healtheva Relaxdoc SocialMD Clinical Village iMedExchange Ozmosis Medical Plexus Within3 Par80 Rad Rounds MyPacs MedTrust MedicSpeak Syndicom Spineconnect QuantiaMD MDsConnect Mdlinx CareConnectix Medversation Student Doctor Network CardioExchang(Global)
  10. 10. First to offer a trusted community in 2007 Pioneers in professional social networks 270k members
  11. 11. First to offer a trusted community in 2007 Pioneers in professional social networks 270k members Overtaken by Doximity 2014
  12. 12. Doximity 50% US doctors using 300k members Tapped into natural network effect in medicine Opened secure HIPPA-compliant P2P communications Jeff Tangney, CEO ex CEO Epocrates
  13. 13. ‘Tapping into the natural "network effect" in medicine was one of our biggest growth factors for Doximity. The network was built to fluidly fit into the ways that physicians are used to connecting with classmates, co-residents, colleagues, co-authors, etc’ Emily Peters VP Marketing Communications, Doximity
  14. 14. North/South divide UK and Germany lead CEE countries surging Driving global alliances Europe Heterogeneous
  15. 15. Doctors.net.uk (UK) Coliquio (D,CH,AT) MedUniverse (SE) Medcenter (ES,P) Konsylium24 (PL) DocCheck Faces (D) MedOnline (AT) Terve (FI) Esanum (D,AT,CH, F,ES,IT) Docactus (F) Egora (F) iVrach (RU) Doktorsitesi (TK) Merck Medicus (ES,I) doc2doc (UK/Global)
  16. 16. Largest in Europe 90% UK doctors using 50k daily unique users
  17. 17. Driving global alliances
  18. 18. Largest in Germany D, CH, AT 112k members Partnership with leading med journal Over 70 specialist areas
  19. 19. Column1 MedNetTrack CEE Survey 2012: Szinapszs 40% CEE doctors are members of domestic or international communities CEE eclipsing F, IT, ES
  20. 20. Status 2012 At least 3 networks per CEE country = 29
  21. 21. Asia Pacific Turbo-charged Breakneck growth Gargantuan membership numbers
  22. 22. Haoyisheng (Good Doctor) (CN) dxy.cn (Lilac Garden) (CN) China Asthma Alliance (CN) China obgyn.net (CN) Orthochina (CN) Indiaheartbeat.com (IN) Doctors Hangout (IN) Doctor.VG (IN) Medtitans (IN) Protomedica (IN) DelloDr (IN) Smartdoc (IN) M3.com (JP) MedPeer (JP) Carenet (JP) NM Online (JP) MT Pro (JP) Medigate( KR) eHealthspace (AU) New Media Medicine (NZ)
  23. 23. China Largest and most innovative
  24. 24. Haoyisheng Over 2m members Supporting needs of Chinese HC Reform Serving 6000 hospitals Serving 1300 health centres Meded & CME focus
  25. 25. Column2 Hospital doctors 47% Pharmacists 6% Senior nurses 41% Medical technicians 6% Haoyisheng membership status September 2011 Almost 50% are doctors
  26. 26. dxy.cn 4m members Roots in academic medical research Embraces HCPs’ & research community Over 100 speciality areas Internet giant Tencent invested US$ 70m September 2014
  27. 27. Saudi Arabia and GCC region? Image: The Economist
  28. 28. MENA region’s first network Launched September 2014
  29. 29. 900 900 members Increasing 3 – 4 per day 3 - 4 visits per week 32 mins average on site Networking, fora discussions seeking 2nd opinion Status 11.11.14
  30. 30. MENA region’s first network Launched September 2014 Why no authentication process?
  31. 31. ‘Having a network of physicians that are practicing in the MENA region all in one place is a vital tool to have.’ Dr Abdurrahman Mahmoud Endocrinologist Saudi Arabia and Jordan Doctors’ reaction?
  32. 32. Network flavours
  33. 33. Authentication
  34. 34. Trust & value depend on transparency No authentication Authentication + pseudonym Rig authentication + open ID Very high High Low
  35. 35. ‘I refuse to join any club that would have me for a member’ Groucho Marx
  36. 36. Reach
  37. 37. Ownership
  38. 38. Business model
  39. 39. Behaviours and impacts
  40. 40. Usage varies significantly from country to country Seeking best treatment options Seeking specialist expert advice Monitoring trending medical news Seeking 2nd opinion on diagnoses Monitoring latest research findings Tracking medical and health policy issues Catching up with colleagues Participating in CME programmes
  41. 41. How to remove without damaging finger? Seeking help on Sermo
  42. 42. Haoyisheng actively supports Chinese HC Reform Delivers > 1m eCME modules/year on evidence-based medicine
  43. 43. What do doctors want? Trusted secure HCPs-only networks Specialist discussion areas Significant membership numbers Mother-tongue communities Compatibility with clinical workflow Mobile access Value-add content and services Interaction with pharma - on their terms
  44. 44. How are national health systems impacted? Accelerate dissemination of medical expertise Extend urban-based medical expertise to rural areas Support national medical training initiatives Improve health outcomes Lower health service costs
  45. 45. Challenges facing SA Health Reform ‘Resistance to change, limited training and lack of communication are key barriers’ Dr Mohammed Alyemeni Deputy Minister for Planning & Health Economics SA Ministry of Health Speaking at HIMSS 2014
  46. 46. Create a dedicated HCPs’ social network to support the objectives of the SA Healthcare Reform Unique opportunity
  47. 47. Key features Interoperability with EHRs Mobile access Rigorous authentication & open IDs Integration with clinical & admin workflows Comprehensive CME resources Public/Private partnership
  48. 48. Build on 8 years of global experience
  49. 49. lenstarnes@gmail.com T: + 49 30 781 5513 M: + 49 172 1788253 Skype: lenstarnes www.linkedin.com/in/lenstarnes www.twitter.com/lenstarnes www.slideshare.net/lenstarnes Len Starnes Len Starnes Digital Healthcare Research & Consulting

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