Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CentraCare Social Media


Published on

COMM 580
Power Point for C

Published in: Education, Business, Technology
  • Be the first to comment

  • Be the first to like this

CentraCare Social Media

  1. 1. CentraCare Health System <ul><li>Current Use and Recommendations for Social Media </li></ul><ul><li>Rachael Jahr and Holly Kiffmeyer </li></ul>
  2. 2. Who is CentraCare Health System? <ul><li>CentraCare Health System is a collaborative group of Central Minnesota healthcare professionals, working together to provide comprehensive, high-quality care, close to home. CentraCare Health System comprises three hospitals - in St. Cloud, Long Prairie and Melrose - as well as four long-term care facilities, nearly a dozen clinics and numerous specialty care services. </li></ul><ul><li>Mission 
The CentraCare Health System works to improve the health of every patient, every day. </li></ul><ul><li>Vision 
CentraCare Health System will be the leader in Minnesota for quality, safety, service and value. </li></ul><ul><li>Core Values </li></ul><ul><li>Patient Centered: Serving patients above all. </li></ul><ul><li>Integrity: Adhering to honest and ethical practices. </li></ul><ul><li>Collaboration: Working jointly with others to improve health and health care. </li></ul><ul><li>Compassion: Serving all who seek our care with kindness, dignity, and respect. </li></ul><ul><li>Stewardship: Ensuring responsible use of all resources to best serve our communities. </li></ul>
  3. 3. Purpose <ul><li>CentraCare could expand its social media efforts to better serve its publics. </li></ul>
  4. 4. What you can & can’t talk about <ul><li>HIPPA Guidelines </li></ul><ul><ul><li>Health Insurance Portability and Accountability Act </li></ul></ul><ul><li>Names </li></ul><ul><li>Geographic subdivisions smaller than a state, </li></ul><ul><li>Dates </li></ul><ul><li>Telephone numbers </li></ul><ul><li>Fax numbers </li></ul><ul><li>Electronic mail addresses </li></ul><ul><li>Social security numbers </li></ul><ul><li>Medical record numbers </li></ul><ul><li>Health plan numbers </li></ul><ul><li>Account numbers </li></ul><ul><li>Certificate/license numbers </li></ul><ul><li>Vehicle identifiers </li></ul><ul><li>Device identifiers and serial numbers </li></ul><ul><li>Web Universal Resource Locator (URL) </li></ul><ul><li>Internet protocol (IP) address number </li></ul><ul><li>Biometric identifiers (including finger or voice prints) </li></ul><ul><li>Full face photographic images and any comparable images </li></ul><ul><li>Any other unique identifying number, characteristic, or code </li></ul>
  5. 5. Research – Mayo Clinic <ul><li>Facebook </li></ul><ul><ul><li>Mayo Clinic Alumni Association </li></ul></ul><ul><ul><li>Job at Mayo Clinic </li></ul></ul><ul><ul><li>Mayo Clinic </li></ul></ul><ul><ul><ul><li>45, 427 “likes” </li></ul></ul></ul><ul><ul><ul><li>Mayo Clinic We cannot diagnose conditions, provide second opinions or make specific treatment recommendations through this correspondence. Please discuss this with your local physician. </li></ul></ul></ul>
  6. 6.
  7. 7. Research – Mayo Clinic <ul><li>Twitter </li></ul><ul><li>MayoClinicHPC (Health Policy Center) </li></ul><ul><ul><li>1,725 followers </li></ul></ul><ul><ul><li>Following: 39 </li></ul></ul><ul><ul><li>Tweets: 271 </li></ul></ul><ul><li>MayoClinic </li></ul><ul><ul><li>Followers: 154,536 </li></ul></ul><ul><ul><li>Tweets: 3,348 </li></ul></ul><ul><ul><li>Following: 1,193 </li></ul></ul><ul><ul><ul><li>Tweets hourly </li></ul></ul></ul><ul><ul><ul><li>Hashtags (i.e. #mayoradio) </li></ul></ul></ul>
  8. 8.
  9. 9. Research – Mayo Clinic <ul><li>YouTube </li></ul><ul><li>Uploads 1220 </li></ul><ul><li>Channel Views: 311,782 </li></ul><ul><li>Upload Views: 3,918,224 </li></ul><ul><ul><li>Health Informational videos </li></ul></ul><ul><ul><li>In-depth patient looks </li></ul></ul><ul><ul><li>Study results </li></ul></ul>
  10. 10.
  11. 11. Research – HealthPartners <ul><li>Twitter </li></ul><ul><li>Tweets: 645; Following: 195; Followers: 462 </li></ul><ul><ul><li>Relevant informational tweets & RT </li></ul></ul><ul><li>Facebook </li></ul><ul><li>HealthPartners Careers </li></ul><ul><ul><li>249 Likes </li></ul></ul><ul><li>HealthPartners </li></ul><ul><ul><li>219 </li></ul></ul><ul><ul><li>Wikipedia page </li></ul></ul><ul><ul><li>Confusing layout </li></ul></ul>
  12. 12. Research – HealthPartners <ul><li>YouTube Channel </li></ul><ul><li>20 uploaded videos </li></ul><ul><li>Channel views: 4,284 </li></ul><ul><li>Total Uploaded views: 6,284 </li></ul>
  13. 13. Research – Allina Hospitals & Clinics <ul><li>  Allina Hospitals & Clinics </li></ul><ul><li>Health E-Newsletters </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Customer Satisfaction Survey </li></ul><ul><li>No use of social media </li></ul>
  14. 14. CentraCare’s Current Social Media <ul><li>Facebook </li></ul><ul><ul><li>144 “likes” </li></ul></ul><ul><ul><li>3 posts per week </li></ul></ul><ul><ul><ul><li>Foundation </li></ul></ul></ul><ul><ul><ul><ul><li>Capital campaign </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Raise awareness in the community </li></ul></ul></ul></ul><ul><ul><ul><li>CentraCare sponsored event </li></ul></ul></ul><ul><ul><ul><li>General health information </li></ul></ul></ul><ul><ul><ul><ul><li>Prevention and wellness tips </li></ul></ul></ul></ul>
  15. 15.
  16. 16. CentraCare’s Current Social Media <ul><li>YouTube </li></ul><ul><ul><li>18 uploaded videos </li></ul></ul><ul><ul><li>Channel views: 1,232 </li></ul></ul><ul><ul><li>Total uploaded views: 8,433 </li></ul></ul><ul><ul><li>Subscribers: 5 </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Followers: 15 </li></ul></ul><ul><ul><li>Tweets: 17 </li></ul></ul><ul><ul><li>Following: 8 </li></ul></ul><ul><ul><ul><li>This is not actually CentraCare’s Twitter account </li></ul></ul></ul>
  17. 17.
  18. 18. Recommendations – Job Postings <ul><li>Twitter </li></ul><ul><li>Tweet postings & link </li></ul><ul><li>Facebook </li></ul><ul><li>Post postings & link </li></ul><ul><li>*Do not create a separate job postings page(s) </li></ul>
  19. 19.
  20. 20. Recommendations – Tweet <ul><li>Twitter </li></ul><ul><li>Use Twitter and FB simultaneously </li></ul><ul><ul><li>Events, donor highlights, health tips, etc </li></ul></ul><ul><li>Actively RT and provide relevant health content </li></ul><ul><ul><li>Be careful of credibility </li></ul></ul><ul><ul><li>Make sure HIPPA is posted on CentraCare site </li></ul></ul><ul><li>Develop relationship with the Media </li></ul>
  21. 21. Recommendations – Transparency <ul><li>Make sure all staff fully understand HIPPA </li></ul><ul><li>HIPPA should be posted </li></ul><ul><li>Respond to inappropriate inquires similar to Mayo Clinics </li></ul><ul><li>Don’t respond to repeated inappropriate comments </li></ul><ul><ul><li>BUT don’t delete </li></ul></ul>
  22. 22. QUESTIONS?