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CentraCare Social Media

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CentraCare Social Media

  1. 1. CentraCare Health System <ul><li>Current Use and Recommendations for Social Media </li></ul><ul><li>Rachael Jahr and Holly Kiffmeyer </li></ul>
  2. 2. Who is CentraCare Health System? <ul><li>CentraCare Health System is a collaborative group of Central Minnesota healthcare professionals, working together to provide comprehensive, high-quality care, close to home. CentraCare Health System comprises three hospitals - in St. Cloud, Long Prairie and Melrose - as well as four long-term care facilities, nearly a dozen clinics and numerous specialty care services. </li></ul><ul><li>Mission 
The CentraCare Health System works to improve the health of every patient, every day. </li></ul><ul><li>Vision 
CentraCare Health System will be the leader in Minnesota for quality, safety, service and value. </li></ul><ul><li>Core Values </li></ul><ul><li>Patient Centered: Serving patients above all. </li></ul><ul><li>Integrity: Adhering to honest and ethical practices. </li></ul><ul><li>Collaboration: Working jointly with others to improve health and health care. </li></ul><ul><li>Compassion: Serving all who seek our care with kindness, dignity, and respect. </li></ul><ul><li>Stewardship: Ensuring responsible use of all resources to best serve our communities. </li></ul>
  3. 3. Purpose <ul><li>CentraCare could expand its social media efforts to better serve its publics. </li></ul>
  4. 4. What you can & can’t talk about <ul><li>HIPPA Guidelines </li></ul><ul><ul><li>Health Insurance Portability and Accountability Act </li></ul></ul><ul><li>Names </li></ul><ul><li>Geographic subdivisions smaller than a state, </li></ul><ul><li>Dates </li></ul><ul><li>Telephone numbers </li></ul><ul><li>Fax numbers </li></ul><ul><li>Electronic mail addresses </li></ul><ul><li>Social security numbers </li></ul><ul><li>Medical record numbers </li></ul><ul><li>Health plan numbers </li></ul><ul><li>Account numbers </li></ul><ul><li>Certificate/license numbers </li></ul><ul><li>Vehicle identifiers </li></ul><ul><li>Device identifiers and serial numbers </li></ul><ul><li>Web Universal Resource Locator (URL) </li></ul><ul><li>Internet protocol (IP) address number </li></ul><ul><li>Biometric identifiers (including finger or voice prints) </li></ul><ul><li>Full face photographic images and any comparable images </li></ul><ul><li>Any other unique identifying number, characteristic, or code </li></ul>
  5. 5. Research – Mayo Clinic <ul><li>Facebook </li></ul><ul><ul><li>Mayo Clinic Alumni Association </li></ul></ul><ul><ul><li>Job at Mayo Clinic </li></ul></ul><ul><ul><li>Mayo Clinic </li></ul></ul><ul><ul><ul><li>45, 427 “likes” </li></ul></ul></ul><ul><ul><ul><li>Mayo Clinic We cannot diagnose conditions, provide second opinions or make specific treatment recommendations through this correspondence. Please discuss this with your local physician. </li></ul></ul></ul>
  6. 6.
  7. 7. Research – Mayo Clinic <ul><li>Twitter </li></ul><ul><li>MayoClinicHPC (Health Policy Center) </li></ul><ul><ul><li>1,725 followers </li></ul></ul><ul><ul><li>Following: 39 </li></ul></ul><ul><ul><li>Tweets: 271 </li></ul></ul><ul><li>MayoClinic </li></ul><ul><ul><li>Followers: 154,536 </li></ul></ul><ul><ul><li>Tweets: 3,348 </li></ul></ul><ul><ul><li>Following: 1,193 </li></ul></ul><ul><ul><ul><li>Tweets hourly </li></ul></ul></ul><ul><ul><ul><li>Hashtags (i.e. #mayoradio) </li></ul></ul></ul>
  8. 8.
  9. 9. Research – Mayo Clinic <ul><li>YouTube </li></ul><ul><li>Uploads 1220 </li></ul><ul><li>Channel Views: 311,782 </li></ul><ul><li>Upload Views: 3,918,224 </li></ul><ul><ul><li>Health Informational videos </li></ul></ul><ul><ul><li>In-depth patient looks </li></ul></ul><ul><ul><li>Study results </li></ul></ul>
  10. 10.
  11. 11. Research – HealthPartners <ul><li>Twitter </li></ul><ul><li>Tweets: 645; Following: 195; Followers: 462 </li></ul><ul><ul><li>Relevant informational tweets & RT </li></ul></ul><ul><li>Facebook </li></ul><ul><li>HealthPartners Careers </li></ul><ul><ul><li>249 Likes </li></ul></ul><ul><li>HealthPartners </li></ul><ul><ul><li>219 </li></ul></ul><ul><ul><li>Wikipedia page </li></ul></ul><ul><ul><li>Confusing layout </li></ul></ul>
  12. 12. Research – HealthPartners <ul><li>YouTube Channel </li></ul><ul><li>20 uploaded videos </li></ul><ul><li>Channel views: 4,284 </li></ul><ul><li>Total Uploaded views: 6,284 </li></ul>
  13. 13. Research – Allina Hospitals & Clinics <ul><li>  Allina Hospitals & Clinics </li></ul><ul><li>Health E-Newsletters </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Customer Satisfaction Survey </li></ul><ul><li>No use of social media </li></ul>
  14. 14. CentraCare’s Current Social Media <ul><li>Facebook </li></ul><ul><ul><li>144 “likes” </li></ul></ul><ul><ul><li>3 posts per week </li></ul></ul><ul><ul><ul><li>Foundation </li></ul></ul></ul><ul><ul><ul><ul><li>Capital campaign </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Raise awareness in the community </li></ul></ul></ul></ul><ul><ul><ul><li>CentraCare sponsored event </li></ul></ul></ul><ul><ul><ul><li>General health information </li></ul></ul></ul><ul><ul><ul><ul><li>Prevention and wellness tips </li></ul></ul></ul></ul>
  15. 15.
  16. 16. CentraCare’s Current Social Media <ul><li>YouTube </li></ul><ul><ul><li>18 uploaded videos </li></ul></ul><ul><ul><li>Channel views: 1,232 </li></ul></ul><ul><ul><li>Total uploaded views: 8,433 </li></ul></ul><ul><ul><li>Subscribers: 5 </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Followers: 15 </li></ul></ul><ul><ul><li>Tweets: 17 </li></ul></ul><ul><ul><li>Following: 8 </li></ul></ul><ul><ul><ul><li>This is not actually CentraCare’s Twitter account </li></ul></ul></ul>
  17. 17.
  18. 18. Recommendations – Job Postings <ul><li>Twitter </li></ul><ul><li>Tweet postings & link </li></ul><ul><li>Facebook </li></ul><ul><li>Post postings & link </li></ul><ul><li>*Do not create a separate job postings page(s) </li></ul>
  19. 19.
  20. 20. Recommendations – Tweet <ul><li>Twitter </li></ul><ul><li>Use Twitter and FB simultaneously </li></ul><ul><ul><li>Events, donor highlights, health tips, etc </li></ul></ul><ul><li>Actively RT and provide relevant health content </li></ul><ul><ul><li>Be careful of credibility </li></ul></ul><ul><ul><li>Make sure HIPPA is posted on CentraCare site </li></ul></ul><ul><li>Develop relationship with the Media </li></ul>
  21. 21. Recommendations – Transparency <ul><li>Make sure all staff fully understand HIPPA </li></ul><ul><li>HIPPA should be posted </li></ul><ul><li>Respond to inappropriate inquires similar to Mayo Clinics </li></ul><ul><li>Don’t respond to repeated inappropriate comments </li></ul><ul><ul><li>BUT don’t delete </li></ul></ul>
  22. 22. QUESTIONS?

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