A brief history of Men's fashion magazine, GQ and a print and website analysis.

1. GQ CASE STUDY
ByTabithaWright

2. About GQ
■ GQ ( formerly known as Gentleman’s Quarterly) is an international monthly
men’s Magazine based in NewYork City and founded in 1931.
■ GQ is published:
inAustralia, Brazil, Canada,China, France, Germany, India, Italy, Japan, Latin
America, Mexico, Portugal, Romania, Russia, South Africa, South
Korea, Spain,Taiwan,Thailand,Turkey, United Kingdom, and the United States.
■ Dylan Jones has been the British editor since 1999.
■ The magazine focuses on fashion, style, and culture for men, though articles
on food, movies, fitness, sex, music, travel, sports, technology, and books are also
featured.

3. As of the GQ media pack, here
are some statistics of their
readership.
The average reader for GQ is
slightly older than my 16-25 year
old target audience. However, it is
helpful to consider that 41% of
people of the print readership
were of classAB demographic and
37% AB for the online. My target
demographic are class AB so I may
take some influence of content for
my men’s fashion magazine as
inspiration.This concludes my
target audience are quite
sophisticated as this is the style of
content for GQ magazine and their
brand identity.
GQ Audience Research

4. Online Link to
subscription
Masthead: maintains
house style across online
and print Simplistic
layout, black
and white
Clear
subsections, link
to follow,
encourages
audience
participation
Theresa May,
political
interest of
audience
Articles from
Different
sections,
minimalist

5. Print Analysis Serious
cultural
Issues
Blue colour
scheme,
connotes
stereotypical
masculinity,
blue suit, eyes
and
typography
Main cover
line, Use of
hyperbole.
Different fonts.
Bold,
Simplistic
masthead-
represents the
reader.
Direct address:
eye contact