What is the last mile? The last mile is the final leg of Product’s journey, from the Organization to the end Customer. In Retail Sales, this is typically at Outlets and Stores. It includes things like: PoS Merchandising Different Payment Methods offered Customer Facing Employees

1. LAST MILE INFLUENCE IN SALES
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2. It includes things like
What is the ‘Last-Mile’?
Last mile is the final leg of the Product’s journey, from the Organization
to the end Customer.
In Retail Sales, this is typically at Outlets and Stores.
PoS
Merchandising
Different Payment
Methods offered
Customer
Facing Employees

3. How significant is the Last Mile?
The Last Mile is much more important in Consumer
Facing sales, than B2B sales.
Customers usually walk into stores with requirements.
The decision to choose one product over another is
made within the store.
The Final Decision is heavily influenced by the customer’s
overall experience with Last Mile factors:
 The advice offered by the In-Store Demonstrator
 A scheme, which is timely advertised and is visible to the customer

4. What factors determine Last Mile
influence?
Product and Brand merchandise
The level of engagement Promoter has
with the brand
Promoter’s knowledge and awareness of
Market
Manyfactorsdothat,
but3Majoronesare:

5. Which activities help with Last Mile Influence?
1. Different programs
which target
different levels of the
Sales Journey.
2. Companies need to first identify
the areas they want to focus on
3. They can then use
individual or combination
schemes that target
different aspects of the
Last-Mile influence.
Examples:
• Dealer Education Schemes – Focus on Dealer’s ability to sell
• Dealer Engagement Schemes – Focus on Dealer’s Loyalty to a Brand, and Sales
• Merchandise related schemes – Focus on Customer’s brand-recall

6. Thank You
For further information, check out our blog:
http://www.triad01.com/blogs/key-elements-of-successful-partner-engagement.php
TRIAD Technologies Pvt. Ltd