The world of tech is changing fast and it can be hard to know which will be the ones to cut through and change our lives both as consumers and marketers.
Taking a lead from the latest in VR, data and AI, this presentation focuses on new and evolving ways to communicate with existing customers.
28. Gimmick to Gold-dust.
From Attention to Experience.
The Attention Span Of A Typical Gen Z Is Just 8
Seconds, So Novelty Gimmicks Like Snapchat
Are No Longer Making Us Tick. Brands Need
To Think About How They Can Turn The
Simplest Of Gestures Into A Service That’s
Valuable And Stimulating.
29. It’s not about you
unlocking your
device, it’s about
your device
unlocking you.
Since The Launch Of The Iphone X, Gestural
Interfaces Came Back Into Our Lives Like
Never Before. There's A Huge Playground For
Tech Giants To Play In.
30. The
Voice of
Reason
Voice Tech Is Being Embedded In Everything
We’re Doing Every Day. Already, Minted
Reported That 62% Of Brits Are Using Or Are
Happy To Use Voice-Operated Devices. As
Such, There’s A Huge Opportunity For Brands
To Optimise Their Services And Sales By
Embarking On What Voice Tech Does Best -
Instant Search And Online Shopping.
37. A Hands-Free
Future.
So What Does The
Future Hold? Well It’s
A Sizeable Market.
With Facial Interfaces
Rolling Out To
Computers, Mobiles
Etc. The Market Is
Predicted To Be Worth
More Than $36 Billion
By 2021.
39. A Frictionless
World.
It Seems Like We’re
Slowly Shifting Away
From ‘Prodding’ And
Are Moving To
Interfaces That Are
Powered By Voice,
Movements And Gaze.
As Such, The
Relationship Between
Physical And Digital Is
Seamless.
40. Game On.
Unsurprisingly, The
Gaming Industry Are
The Leaders When It
Comes To Gestural
Interfaces. But With
This Gamification
Experience, Surely
Brands In Other Fields
Can Bring This
Concept Into The
Retail Space?
42. Biotech.
At Its Simplest,
Biotech Is Tech Based
On Biology, Where
Processes And
Products Are
Developed To Improve
Our Lives And The
Health Of Our Planet.
43. Nanotech.Small Tech, Big Potential.
Nanotech Is Science,
Engineering And Tech
Conducted At The
Nanoscale, Which Is
About 1 To 100
Nanometres. The
Future Suggests That
We Could Develop
Self-Healing
Structures And Have
Actual ‘Doctors In Our
Body.’
44. Why You
Should
Give A
Rat’s
A*se
Using Gene Therapy,
Scientists Repaired
Damage In The Spinal
Cords Of Rats. The
Animals Could Then
Pick Up And Eat Sugar
Cubes With Their
Front Paws. This Is
Just An Example Of
Some Emerging
Treatments Within
This Sphere.
46. Sports
Wearables.
Sports Wearables Are Smart
Electronic Devices That Are
Built To Enable Objects To
Exchange Data. They Are
Mainly Seen In The Health And
Wellbeing Sector.
47. Understanding
You Better
Than You.
Previously, Wearable
Tech Came Across As
A Fad. Today, It’s
About Getting The
Experience Right -
From The Way The
Hardware Looks And
Feels, To How
Software Collects,
Analyses And
Presents Insightful
Data. We’re After
Something That Tells
Us How To Better
Ourselves.
49. The
Invisible
Coach.
Brands Now Have The
Aim Of Developing
The Most Invisible,
Smallest, Least
Detectable Tech For
Consumers That Can
Track The Most
Biometric Data, Be
Consumer-Friendly
And Have Accurate
Outcomes.