18. Do not ask “Why?”
• ASK: “What could I do with this?”
• Purpose
(Need or want? Pleasure or pain?)
• Value
(Make money, save money, save the world)
• Impact
(Food,Water,Air, Energy,Waste, QoL, Health, Happiness)
• Practicality
(Cost to “make” vsValue)
20. UK Investors want…
A clearly differentiated, undervalued, profitable, well-led
business with a vast global market which no-one else
knows about…
Tax-efficient UK baby funds want Unicorns – in fact
their returns are generally so poor they HAVE to have
Unicorns…
21. UK Investors (so all in £££s)
Stage Who How much Valuation
Pre-revenue Founders, FFF, Angels, ECF 0-500K 0-1M
Pre-profit Baby funds, Angel networks, CV 250K-1M 1M-5M
Profit Grown-up funds, FO, CV, “VC”s 1M – 10M 2M-?
Scale Grown-up funds, FO, CV, “VC”s, PE Whatever it takes ?
Consider:
• SEIS and EIS
• Teaser, presentation deck, detailed deck/plan, NUMBERS!
• Traction and Momentum – “Proof of value”
• Team & ambition
22. What you should know…
75% of early stage investment in UK is inside the M25
Most of this is under SEIS & EIS
At any given time there are ~ 5,000 co’s seeking funding IN LONDON
There is plenty of capital in the Capital
It is hard to find the good opportunities (volume vs quantity) which can
make for lazy investors
32. In summary
In every area of R&D there are new waves coming
Our job is to work out what we can use & how
Raising money in the UK is a process, a club and achievable
Brexit is an opportunity (if it happens)
Kittens are more popular than anything else