1. Social Media
Residency PPT
Project
Tommy Mulligan MSN, RN CPTC
Mayo Clinic Jax

2. Increasing Par ticipation and
Attendance to Local Chapter
Meetings for the Inter national
Tr ansplant Nur se Society
through the use of Social Media

3. Objectives
 Define Social Media
 Learn the ins and outs
 Develop Competency
 Implement Strategy
 Track Metrics and Success/Failures
 Ask for Feedback
 Remain Dynamic and Open

4. First we must define…

5. Second: Learn the ins and outs of what is out there

6. Become Familiar and
Competent with
Chosen Social Media
Platforms
 Practice before Publish
 Trial and error to test functionality,
presentation and interconnectedness
 Choose best way to inform audience of
new conversation being started
 Launch

7. Implement Strategy
 Where will most bang for buck come
from?
 Keep content relevant and updated
 Focus on what will motivate and
generate a call to action
 Allow for a conversation for all involved
to be created and nurtured
 Show Benefit

8. Track Metrics
 Utilize preexisting tools within
each platforms to test success of
campaign reach and interaction
with audience
 Use metric data to revamp and
revisit strategies not as
successful
 Keep track of meeting
attendance post social
campaigns to test effectiveness

9. Ask for Feedback
 Approach those who attend the meetings
to see what medium that brought them
there
 Ask for suggestions and feedback about
what they liked or not with marketing
effort
 Implement suggestions

10. Continue to Remain
Dynamic
 Keep ear to the ground so to speak on updates
to current social platforms and to new possibly
relevant platforms
 Change the conversation content and style and
ensure it is not just one sided
 Include anyone and everyone who wants to
help and that brings new ideas