Young generation influencer on trend spreading (

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Young generation influencer on trend spreading (

  1. 1. Young Generation Influencer on Trend Spreading & The Implication on Future Marketing Strategies
  2. 2. HYPOTESIS THE IMPLICATION ON FUTURE MARKETING STRATEGIES
  3. 3. EARLY RECOMENDATION PRODUCT DEVELOPMENT Let youth be the brand partners in production (co-creating) Not just as Audience or Target Market. Product must be customizable Product could be share (social utility )
  4. 4. EARLY RECOMENDATION PRODUCT DEVELOPMENT
  5. 5. EARLY RECOMENDATION <ul><li>MARKETING COMMUNICATION STRATEGY </li></ul><ul><li>Make a movement together with youth </li></ul><ul><li>Create the trend with the influencer </li></ul><ul><li>Give youth space to express themselves </li></ul><ul><li>Create more interaction with them </li></ul><ul><li>The Program should be continue until created emotional connection between youth and brands (from online to offline) </li></ul><ul><li>Amplify your move with social and internet media then the conventional media </li></ul>
  6. 6. EARLY RECOMENDATION MARKETING COMMUNICATION STRATEGY
  7. 7. EARLY RECOMENDATION MARKETING COMMUNICATION STRATEGY Influencer + Empowerment x Amplified = TREND Find your best suitable brand Influencer Empower them as your partner bring the Social Utility to your products Make your cooperation amplified
  8. 8. Soo.. ITS MORE THAN SELLING THIS IS ABOUT EMPOWERING THE YOUTH !!!

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