1. Insights to Action requires an Integrated Process…not a haphazard puzzle of “tools” Translating hard-won Insights is a critical but always very challenging task – most often they simply die before they fly…

2. Our insight transfer workshops are integral part of the Insights to Action Process. That’s what makes them so effective. To re-stage your brand. To help develop highly creative yet focused communication elements. To innovate with tangible results!

3. TMRC “Method & Madness” Positioning Development Workshop Objective: Development of The Brand Story & the Metaphors that define it – Positioning Concepts / Brand Idea Themes Approach: Story-telling techniques applied in highly creative way around consumer’s relevant thought processes, psychological experiences and key visual cues – and creating Brand Experience Output: Brand Positioning Concepts / Brand Ideas

4. TMRC “Transfermagination” Communication Development Workshop Objective: Valuable Inspiration to Client’s creative agencies in using Insights and psychological consumer spaces in their creative development Approach: Proven creative development techniques applied around consumer’s relevant thought processes, psychological experiences and key visual cues – to develop ATL, BTL and digital creative communication + media innovation Output: Channeling creative energy around consumer’s core motivational spaces, valuable Creative Inspiration to agency & Creative Brief

5. TMRC “Conceptual Expansion” Innovation & NPD Workshop Objective: TMRC “Insights to NPD Manual” link key functional experiences with emotional spaces, this workshops produces a flurry of detailed, tangible product innovation ideas These projects & workshops are typically conducted with R&D Divisions. Approach: Using techniques of conceptual blending and expansion, brainstorm, design and illustrate new product ideas or innovative product features Output: Specific and tangible product innovation blueprints – look, shape, form, texture, taste, smell, color, application, etc…