This document provides instructions for creating an A/B split test campaign in MailChimp. The steps include logging into your MailChimp account, selecting the "A/B testing campaign" option, choosing the list or segment to test on, selecting the variable to test such as subject line, adding variations of that variable, setting the percentage split between variations, choosing how the winner will be determined, setting a time for the test to run, naming the campaign, filling in subject lines and from fields, selecting a template, and sending or scheduling the campaign.

1. How to Create an A/B
Split Test Campaign in
MailChimp

2. Log in to your MailChimp Account

3. Enter Your Username and Password and
Login

4. The Dashboard will open

5. Click the drop down menu on the right of
“Create Campaign” button

6. A Campaign menu will appear

7. Click the A/B testing campaign option

8. This is the heading of the page that will
open
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

9. This part will vary depending on your lists
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

10. In this tutorial, the Special Event #2 list
is chosen as Recipient
Mailing List #1 (357 recipients)
Special Event #1 (82 recipients)
Special Event #2 (206 recipients)

11. Four options will open, choose your
preference
Special Event #2 (206 recipients)

12. In this tutorial, “Send to entire list” option
is chosen
Special Event #2 (206 recipients)

13. Click the next step, the Variables found at
the bottom of the page
Special Event #2 (206 recipients)

14. A page with test options will open

15. One of four Variables can be tested

16. In this tutorial, the variable being tested is
“Subject line”

17. Click the plus sign for the variable
being tested

18. Click the plus or minus icons to add or
remove additional variations of the
variable.

19. A variable can be tested with up to
three variations

20. Let us test three variations

21. Click the plus sign under the variable to
test additional variation

22. The number of variations has changed to
three

23. The number of variations equals the
number of combinations

24. To get the most reliable data from the
test, it is highly recommended to send
combinations to at least 5,000
subscribers

25. If the list or segment does not allow for
5,000 subscribers in each combination,
test the entire list (100%)

26. Drag the slider to the right most
to set to 100%

27. The data under summary will
change

28. If percentage is not set to 100%, choose
how the winning combination be
determined

29. Click the drop down arrow to the right of
“By open rate”

30. Another set of options will open

31. In this tutorial, “By open rate” is
chosen

32. Choose the number of hours the test will
run

33. It is recommended to wait at least 4 hours
after sending an A/B Testing Campaign to
send a winning campaign.

34. Go to the next step, Click Setup

35. A page with Campaign options open

36. Name your test campaign

37. Scroll down by dragging down the
slider

38. Since we are testing the variable,
“Subject line” in three variations

39. Fill in the three boxes

40. Scroll down further

41. Fill in Email address and
From name boxes

42. Go to the next step, Click Content

43. Select a template

44. Choose a layout on the Template
page

45. Click Select

46. The Design page will open

47. If done with the design, click “Confirm
Before Sending” button

48. A comfirmation page will open

49. Review the Checklist. Click “Resolve” or
“Edit” buttons to make changes to
any section of the campaign.

51. Click the “Send” button to test campaign
right away

52. or the “Schedule” button to go out
later

53. Now it’s your turn to test your campaign
using the A/B method and have a great
start in Email Marketing with MailChimp!