Cluster Strategy by Roger Martin, Martin Prosperity Institute Director, at the TCI 2018

1. Cluster Strategy
Roger L. Martin, Martin Prosperity Institute Director

2. Cluster Strategy
Roger L. Martin
TCI 2018 – Toronto
October 17, 2018

3. Should governments engage
in “Cluster Strategy”…
or not?
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4. To win, a company must
choose to do some things
and not others
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5. 5Hand Tool icon created by Tomasz Pastemak and Talk icon created by Mark S Waterhouse from Noun Project

6. 6Hand Tool icon created by Tomasz Pastemak and Talk icon created by Mark S Waterhouse from Noun Project

7. Strategic Choices

8. 8
“No Choice” is a Choice
1. Brazil
2. Canada
3. China
4. France
5. Germany
6. India
7. Italy
8. Japan
9. Russia
10. South Korea
11. Sweden
12. Switzerland
13. United Kingdom
14. United States

9. Strategic Choices

10. Odense Robotics
• One of world’s
leading robotics
clusters
• Robotics
• Skilled workforce
• European proximity
• Entrepreneur-friendly
environment • 40 local university
robotics programs
• Robotic Incubators
• Odense Robotics
organization
• “Robot heroes”
program

11. Ontario Wine
• Create a viable
post-FTAVinifera
Wine Industry
• Vinifera wines
from Ontario-
friendly grapes
• Protect enough,
but not too much
• Grape Adjustment
Program
• Control the distribution /
guaranteed shelf space
• Brock University /
Niagara College
• LCBO shelf
space management

12. Implications
• Choose because no choice is a choice
• Make sure your choices fit and reinforce
• “The Best Way to Cope with the Future
is to Create it.”
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13. Thank You!