Struggling to accurately determine what services are available for new and existing customers? Working hard to share network and customer location information across your organization to inform planning? Need to increase Customer Satisfaction? With the amount of data available being continuously collected, and the need for this data to be shared and actionable across the organization, businesses must have a strategy in place to capitalize on the insight and value of these assets. View this on-demand webinar to explore industry best practices which help the Communication Service Provider (CSP) quickly, accurately, and efficiently determine what services are available to whom, where marketing and network investments should be made, and how to best share this information in a seamless, efficient manner. During this webinar you will learn how to: • Increase customer satisfaction from day 1 – including qualification, installation, billing, and servicing • Identify new customer acquisition and existing customer upsell prospects • Deliver foundational location insight across the organization

1. From Call Center to Field:
Improving the customer
experience with location
intelligence
Dave Mosher | Solutions Consultant
Kim Deal | Product Marketing Manager

2. Introducing
Precisely
• The merger of Pitney Bowes
Software and Data and
Syncsort
• Precisely offers powerful data
integration and optimization
software alongside best-in-
class location intelligence, data
enrichment, customer
information management, and
engagement solutions.
• 12,000 customers
• 90 of the fortune 100
• Customers in more that 100
countries
• 2,000+ employees
Portfolio:
• Integrate
• Verify
• Locate
• Enrich
• Engage
Headquartered in Pearl River, NY
with offices across North America,
EMEA, Asia Pacific to support our
global customers and partners.

3. The Forrester Wave™:
Location Intelligence
Platforms, Q2 2020 Precisely
• Esri and Precisely (formerly known
as Syncsort) were the only LEADERS
in Location Intelligence Platforms
• Oracle and Microsoft are Strong
Performers
• Hexagon, MapLarge, CARTO,
Salesforce, Google are Contenders
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™
are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation
of Forrester’s call on a market and is plotted using a detailed spreadsheet with exposed scores,
weightings, and comments. Forrester does not endorse any vendor, product, or service
depicted in the Forrester Wave™. Information is based on best available resources. Opinions
reflect judgment at the time and are subject to change.

4. Sound familiar?
Can we improve
our speed of
digital
transformation?
We need to
understand what
new services our
existing customers
may find valuable.
Where does it
make sense to
expand our
network?
How can we
accurately
determine what
services are
available in an
area?
What products
and assets are in
the area?
What points of
interest are
near assets?
We need to
share customer
locations across
the business
Where
should we
target our
marketing?
We want
people to be
able to lookup
available
services and
coverage
online
Who are our
Twitter
followers, are
they
members?
4

5. What type of solutions are required to
“address” these questions?
1
Addressing
2
Geocoding
3
Location
Analytics
4
Location
Enrichment
5

6. Everything begins with an
address (location)

7. Common Address Challenges
Name AddressLine1 City State ZIP Code Phone Email
Bob Williams 15 Jones Avenue Newton MA 2106 617 555 0000 bob.williams@yahoo.com
Robert Williams 15 Jones Av. Newton MA 02458 617.555.0000 bob.williams@yahoo.com
Julie Peters 4535 COMMERCIAL DR NW HARTFORD NY 13413-6208 (770) 304-1896 mstephens6@sciencedirect.com
Maria Stephens 3045 ROUTE 50 SARATOGA NY 12866-2919 (770) 304-1896 mstephens6@sciencedirect.com
Duarte Cardenas 2 Gold St., Apt 3C New York NY 908-992-9929 cardenas2018@gmail.com
Lalo Cardenas 2 Glod St., #3C 10038 9089929929 cardenas2018@gmail.com
Yorath Cardenas 2 Gold #3C New York 10038 (908) 992-9929 cardenas2018@gmail.com
Burkes, Mike & Ida 71 Jones Ct Nweton MA 02458
mburkes@gmail.co
m 617-532-9550
Jaardin 1851 BRUCKNER Boul BRONX NY 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com
‫جاردين‬ ‫فريمان‬ 1851 BRUCKNER place BRONX NY (950) 560-1865 fbennetth@g.com
‫جاردين‬ ‫فريمن‬ 1851 Brukner Bvd 10472-6502 (208) 753-0678 lfreemang@scientificamerican.com
Address: Incorrect,
Non-Standard,
Incomplete
Postal Code:
Incorrect,
Incomplete, Missing
Non-Standard
formats
Mis-fielded dataMissing DataTypos
Multiple
Names
Non-English
Characters
Non-Standard
Names
Duplicate
Records

8. Understanding the Complexity of an Address
4750 WALNUT ST STE 200
BOULDER CO 80301-2532
Local Addressing Authority, E911 & USPS Building Owner
USPS & City Government
“An address is a multi-field labelling system where each field is owned and maintained by different
entities, these fields frequently change independently…and because the address itself has multiple
purposes, it is necessarily highly fault tolerant and therefore utterly unsuited to computerization”
Federal & State Governments
USPS

9. How Precisely Simplifies Addressing…
Parcel
Building
Address
The PreciselyID is a unique and
persistent 12-digit identifier for all
addressable locations throughout
the US

10. The PreciselyID
provides the ability to
easily link over 9,000
attributes to an
address

11. PreciselyID leads to accurate insight
Address Building Parcel
Streamlined Data Linking
Streamlined Data Linking
Genealogy
FIPS –
Census ID
Elevation
Property
Details
Risk
Association
Business
Information
11

12. 819 N Cooper St
Arlington, TX 76011
Single Story
Shingle Roof
1 Stall
Garage
Good
Condition
Terminal:
645 ft
Vacant Elevation:
622 ft
Tower:
1,315 ft
PreciselyID

13. What impacts your customers
experience…
The ability to provide services to
your current and prospective
customer base
Requirements:
• Quality Addressing
• Gap Analysis
• Hyper Accurate Location
• Parcel vs. Building vs. Address
• Property Characteristics
• Vacancy
• Residential
• MDU vs. Single Family Home
• “Livability”
• Business
• Points of Interest
Serviceability… Network Analysis…
Better
Customer
Experience
The process of understanding
network limitations and where
new build should/could occur
Requirements:
• Optimization
• Passed Homes
• Service Availability
• Terminal Locations
• Distance to Splice Points
• Straight Line vs. Manhattan vs.
Walking
• Build Out
• Market Analysis
• Network Planning
• Enrichment
• Consumer vs. Lifestyle vs.
Demographics
13

14. Demonstration

15. Questions?