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5 secret ingredients for the real bloody mary

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Developing a character for Absolut

Published in: Marketing
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5 secret ingredients for the real bloody mary

  1. 1. 5 SECRET INGREDIENTS FOR THE REAL BLOODY MARY DEVELOPING A CHARACTER FOR ABSOLUT
  2. 2. Secret 
 ingredient #1 Take a sip from the Absolut Bloody Mary and feel the inspiration bubbling inside you.
  3. 3. Secret 
 ingredient #2 Pour all your inspiration and ideas into the character mood board.
  4. 4. Secret
 ingredient #3 Combine the ingredients from your mood board with the skills of a costume designer. In this case, we worked with Deux D’Amsterdam.
  5. 5. Secret 
 ingredient 
 #4 Scout a matching performer from a modeling agency and transform him or her into Bloody Mary.
  6. 6. Secret 
 ingredient 
 #5 Blend your Bloody Mary and the other characters into a bloody great tableau vivant (don’t use an actual blender, that just gets messy).
  7. 7. Nachtlab AgencyCharacter development: Bloody Mary 
 
 Nachtlab agency is an Amsterdam / Ibiza based agency dedicated to creating exhilarating live experiences around the globe. We build incredible stages, festival grounds, and shows for brands. 
 With our international network of DJs, producers, light designers, visual artists, personalities, performers and other creative creatures of the night, we bring brands to life. We transform marketing strategies into experiential campaigns, amplifying them through social-media storytelling. Because we 
 speak the language of the night. Fluently!
  8. 8. www.nachtlabagency.com

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