COLOUR SELECTION FOR ADVERTISEMENT

2. Advertising is an audio or visual form of
marketing communication that employs an
openly sponsored, non-personal message to
promote or sell a product, service or idea.

3. 93%
6%
1%
 Visual
Appearance
 Texture
 Sound/Smell

4. RED Passion, Strength, Power
GREEN Safety, Healing, Freshness
BLUE Stability, Trust, Health
YELLOW Happiness, Intellect
ORANGE Joy, Enthusiasm, Encouragement
BROWN Confidence, Casualness
GOLD Wealth, Prestige, Wisdom
PURPLE Power, Luxury, Ambition
PINK Feminism, Romance
BLACK Power, Elegance, Mystery, Death
WHITE Purity, Perfection, Safety
GRAY Tradition, Dullness

10.  Concept
 Attraction
 Attention
 Colour combination
 Lighting

12.  Concept
 Attraction
 Attention
 Colour combination
 Lighting.