A short presentation of United Way Mumbai's United for Road Safety initiative

1. A community impact initiative of

2.  17 people die every hour on Indian roads
 4.07 lakh crores is the annual cost to India due to road crashes
 46 children die every day on Indian roads
 50% of road accident deaths could have been avoided with rapid
assistance
 50+ lakh people have been seriously injured/permanently disabled
in the past decade
 10+ lakh people have been killed in road accidents in the past
decade
The Road Safety Crisis

3. The United Nations has declared 2011-2020 as the decade of action for road
safety and our Prime Minister has highlighted the need for greater action in
his Mann Ki Baat address.
Interventions are required across 5 pillars of action:
1. Road Safety Management
2. Infrastructure
3. Vehicle Safety
4. Road User Behaviour
5. Post Crash Care
The Decade of Action

4. Our key interventions:
United for Road Safety
Enhancing the state of road safety through collective community impact model
Education
Two Wheels One Life
Education & sensitisation of youth in safe two wheeler riding skills
Period: 3 years
Expected Impact: Sensitisation of 2.5 lakh youth
Jeevan Doot
Creation of force of trained first responders to provide timely emergency care to
road accident victims
Period: 1 year (pilot)
Expected Impact: 140 first responders
Emergency
Response
Mass
Awareness
Slow Down & Respect the Stop Line
Ongoing mass awareness campaigns to educate road users

5. Goal: To build awareness and equip youth to be safer,
responsible 2 wheeler riders.
Key Activities:
 Research to study knowledge, behavior & attitude of youth
towards safe two wheeler riding
 Training of youth in safe riding skills (Impact: 7,000 youth)
 Formation of Road Safety Clubs (Impact: 3,000 youth)
 Awareness activities through Road Safety club (Impact: 2.5 L)
 Annual Road Safety Event (Impact: 10,00 youth)
 Training of Two Wheeler Trainers (Impact: 200 trainers)
Two Wheels One Life
Promoting safe two wheeler riding among youth
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6. Impact:
3855 youth
trained
across
79 colleges
(July 2016 to Dec
2017)

7. Impact:
46 Road Safety
Clubs formed
95 awareness
drives
conducted
educating 7699
persons on
road safety

8. Awareness Drives by Road Safety Clubs

9. Glimpses of activities organized by URS Road Safety Clubs to observe World Day of Remembrance

10. Samples of project collaterals designed
*Booklet *Pamphlet *Reflective stickers *Champion Badge *Certificate *Bike/ helmet shaped key chains

11. The NSS Cell, University of Mumbai
offered a special slot for UWM to
conduct the Safe Rider Training sessions
for NSS student leaders during their
Annual Leadership Training Camps in
districts applicable to the project
jurisdiction (Mumbai City, Mumbai
Central, Mumbai Western, Palghar,
Thane).
A total of 447 student leaders from 228
colleges were trained in safe 2 wheeler
riding. These leaders will now help UWM
in conducting similar trainings in their
respective colleges.
Master training of NSS student leaders
RTO officials addressing student leaders
On wheel demonstrations

12. 20 Kiosks | 4 Competition Categories | 3 Zonal Rounds
106 Colleges Engaged | 5400 Youth Engaged
Two Wheels One Life: Annual Campaign
Road Safety kiosks with edutainment activities & Intercollegiate Road Safety Competition

13. Launched India’s first mobile Two Wheeler Simulator
To train two wheeler riders in safe riding skills

14. Key partnerships and collaborations
• Motor Vehicle Department, Government of Maharashtra
• Mumbai Traffic Police
• NSS Cell, University of Mumbai
• National Safety Council – Maharashtra Chapter
• Corporate partners

16. Goal: To create a force of trained First Responders to improve the state
of emergency care response, especially in cases of road accidents in
Mumbai
Expected Impact: Mobilization and training of 140 “Jeevan Doots” who are
equipped and empowered to respond to the victims of road accidents. (Pilot
Project)
Collaborations in the pipeline:
Disaster Management Unit- MCGM, 108 Ambulance Service, Indian Medical
Association- Maharashtra State RTO, Mumbai Traffic Police, Taximen’s
Union, and others.
Jeevan Doot
For enhanced road crash response
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17. Current Status:
• Six accident prone blackspots have been shortlisted in consultation with
Mumbai Traffic Police
• UWM is carrying out thorough stakeholder mapping around these spots to
identify potential first responders
• UWM has developed a customized training module for training of first
responders with focus on road accidents
Jeevan Doot
For enhanced road crash response

18. Slow Down & Respect the Stop Line
Ongoing Mass Awareness Campaigns to Educate Road Users
United Way Mumbai carried out a week long “Slow Down” campaign at the
toll plaza of the Bandra- Worli Sea Link bridge in collaboration with the
Mumbai Traffic Police (MTP), NSS - University of Mumbai and the Toll
Monitoring Unit of Maharashtra State Road Development Corporation
200 drivers pledged to follow speed limit
One to one interactions with 300+ drivers
20000+ drivers sensitised about speed cameras installed and evils of speeding
SLOW DOWN
RESPECT THE
STOP LINE
The campaign included –
- Poster making with the children from Don Bosco Shelter
- Presentation of road safety practices to the children from the Shelter
- Sensitization of motorists and individuals at the T-Junction in Matunga on the
importance of stopping before the Stop
900+ motorists sensitized about the importance of stopping before the stop
line, by over 20 volunteers comprising corporate employees and United Way
Mumbai team members with help of Sr. Traffic Police Officers from Matunga

19. 19
About United Way Mumbai
United Way Mumbai is a part of the 130 year old United Way movement
spanning 41 countries across the world.
Our mission is to improve lives by mobilizing the caring power of
communities to advance the common good.
INR 252 crore invested in
community development
projects
100,000+ individual donors
15 years
Network of 400+ NGOs
Partnerships with 300+
companies
Our 6 Areas of Focus

20. Governance Body
20
Member
Mihir Doshi
MD & Country Head, Credit Suisse
Securities (India) Pvt. Ltd.
Member
Indu Shahani
President & Chair - Academics of the Indian
School of Design & Innovation, ISDI-WPP
School of Communication & Indian School of
Management Entrepreneurship
Vice Chairperson
Rohit Adya
Managing Director & Founder
RA Growth Consulting
Member
S.K Mitra
Chairman, QSK Advisory Pvt. Ltd. &
Metmin Finance & Holdings Pvt. Ltd.
Member
Sunit Mehra
Managing Partner,
Hunt Partners
Chairperson
Homi R Khusrokhan
Senior Advisor Private Equity,
Tata Capital Limited
Member
Karuna Bhatia
Head Sustainability – India & South Asia
Corporate Affairs
Standard Chartered Bank
Legal Advisor
Zia Mody
Partner,
AZB & Partners
Member
Sunil Mehta
Managing Director & Chairman,
SPM Capital Advisers Pvt. Ltd.
Member
Pradeep Poddar
Former Managing Director & CEO,
Mount Everest Mineral Water Ltd
Treasurer
Devendra Bharma
Executive Vice President
Oberoi Group of Hotels
Hon. Advisor
Vivek Kudva
Managing Director
Franklin Templeton Asset Management
Chief Patron
Keshub Mahindra
Chairman Emeritus,
Mahindra & Mahindra
Statutory Auditors:
KPMG
Internal Auditors:
Mahajan & Aibara
Member
Radhika Kaji
Entrepreneur and Philanthropist

21. 21
Our Commitment as Conveners, Collaborators & Catalysts

22. Collective Community Impact Model
22
We bring together various community
stakeholders to drive social impact
GOVERNMENT
AGENCIES
NGOs
CORPORATES
COMMUNITIES
INDIVIDUALS

23. 23
Trusted Partner of Government & Civic Bodies
Mumbai Fire
Brigade
NSS Cell
Maharashtra
Police
MCGM
Civil
Defense
Forest Department UN Disaster
Management Team
Indian
Railways
Dept. of Women
& Child
Development,
ICDS
Departments of
Disaster
Management
Education
Public Health
Mumbai Traffic
Police
Maharashtra Motor
Vehicles Dept

24. Preferred Philanthropy Partner for 300+ Corporates
24

25. Contact:
Sanaa Shaikh (Director, Investor Relations)
Ajay Govale (Director, Community Impact)
United Way Mumbai
309 Nirman Kendra,
Famous Studio Lane,
Dr. E Moses Road,
Mahalaxmi, Mumbai 400011
Tel: +91-22-24937676/79-83/85
Email: sanaa@unitedwaymumbai.org / ajay@unitedwaymumbai.org
www.unitedwaymumbai.org
We look forward to partnering with you
to invest in our communities.