SlideShare a Scribd company logo
1 of 8
MARUTI SUZUKI
CORPORATE
SOCIAL
RESPONSIBITY
By APURV JOSHI
Maruti Suzuki India Ltd. (MSIL) is a subsidiary of Suzuki Motor Corporation
(SMC) Japan.
In terms of cars produced it is the largest subsidiary of the SMC
Formerly known as Maruti Udyog Ltd. , it was incorporated as the joint
venture between the Government of India and Suzuki Motor Corporation, on
24th February 1981.
Leading in manufacture of passenger vehicles with almost a contribution of
45%
POR TF OLIO
CSR POLICIES
Company will remain ahead in energy conservation at all it’s manufacturing units
and would produce goods that consume fewer natural resources.
Company will develop products and services to fulfill desires of the customers and
help them during natural calamities.
The company will extend it technological and managerial support to it’s suppliers
and dealers for their profitable and sustainable growth
Company would encourage and recognize its employees for volunteering in the spirit
of serving the community and sharing their skills and expertise.
Company will partner with Government, NGOs and other organizations for the
welfare of society especially Underprivileged people.
MARUTI SUZUKI
C S R ACTIVITY
Maruti Suzuki’s social initiatives focus on three primary areas.
• Road Safety
•Vocational training and
•Community development.
The Company also runs an employee volunteering programme called e-
Parivartan and operates two schools.
• Road safety is a major concern in India considering the scale of injuries and
fatalities due to road accidents.
• As per the Ministry of Road Transport and Highways (MoRTH), 125,660 people
were killed and over 500,000 injured in around 490,000 accidents in 2009, which
means that one road accident occurs in India every second and one road accident
fatality every four minutes.
Realizing the gravity of the problem and the need for an efficient and effective
driving training infrastructure in the country, Maruti Suzuki began its road safety
initiatives in 2000, offering a well structured and scientifically designed driving
training programmed to the public.
ROAD SAFETY INITIATIVES
Skilled manpower is an essential requirement to drive economic growth. In
India, while there is a large pool of workmen, their skill levels are far from the
industry requirements. To address this issue, the government has launched a
programmed to transform ITIs into centers of excellence in partnership with
industry.
Maruti Suzuki has become a part of this effort by undertaking to upgrade select
ITIs across the country. The Company is presently working with seven ITIs, one
each at Leather (Kerala), Thirukkuvalai (Tamil Nadu), Hinganghat (Maharashtra)
and four in Haryana at Jhajjar, Gurgaon and Rohtak. Of these seven partnerships,
four were forged in the reporting year. As part of affirmative action, Maruti Suzuki
has deliberately chosen to work with the ITI at Elathur that specifically caters to the
Scheduled Caste and Scheduled Tribe (SC/ST) community. The ITIs at Gurgaon and
Jhajjar are exclusively for women.
V OCA TION A L TR A IN IN G
COMMU N ITY
DEVELOPMENT
Maruti Suzuki is actively involved in community development of four villages
surrounding its Manesar plant. Healthcare, education, infrastructure development
and skill training are the focus areas for intervention.
Health camps were held periodically around the year to make curative health
care services available to the villagers.
Based on community requirements, specialty camps such as eye camps and
camps for women and young girls were held with the help of professional doctors.
Nukkad nataks were organized to spread awareness about the negative impact of
drug addiction.
To spread health awareness among school children, healthy habits display
boards were placed in all village schools.
• Maruti Suzuki’s employee volunteering programme, e-Parivartan took a step forward
in the year 2010-11, with employees preparing center development plans and carrying
out various improvement activities in a planned and structured manner. Employee
participation and contribution increased in 2010-11; 97 employees joined e-
Parivartan, taking the total number of volunteers to 304. They contributed 2,792
volunteer hours during the year.
• Cumulatively, employees have spent 7,095 hours in volunteering since the launch of
the programmed in November, 2008. In 2010-11 there were 24 active volunteering
centers as compared to 19 in the previous year.
• The Company has tied up with several local NGOs for this programmed. Employees
visit the NGO centers on Sundays and holidays and contribute towards a social cause
of their interest. Many of them are joined by their families.
EMPLOYEE VOLUNTEERING

More Related Content

What's hot

hero honda rural marketing
hero honda rural marketinghero honda rural marketing
hero honda rural marketing
Mohit Damani
 
Sales Organization Structure of Maruti suzuki Ltd
Sales Organization Structure of Maruti suzuki LtdSales Organization Structure of Maruti suzuki Ltd
Sales Organization Structure of Maruti suzuki Ltd
hh
 

What's hot (20)

Rural marketing of hero motors
Rural marketing of hero motorsRural marketing of hero motors
Rural marketing of hero motors
 
Dic
DicDic
Dic
 
Marketing of financial services: Market Mix for Mutual Funds
Marketing of financial services: Market Mix for Mutual FundsMarketing of financial services: Market Mix for Mutual Funds
Marketing of financial services: Market Mix for Mutual Funds
 
hero honda rural marketing
hero honda rural marketinghero honda rural marketing
hero honda rural marketing
 
A Report On Corporate Social Responsibility : The Tata Group
A Report On Corporate Social Responsibility : The Tata GroupA Report On Corporate Social Responsibility : The Tata Group
A Report On Corporate Social Responsibility : The Tata Group
 
Sales Organization Structure of Maruti suzuki Ltd
Sales Organization Structure of Maruti suzuki LtdSales Organization Structure of Maruti suzuki Ltd
Sales Organization Structure of Maruti suzuki Ltd
 
Corporate social responsibility infosys
Corporate social responsibility infosysCorporate social responsibility infosys
Corporate social responsibility infosys
 
lijjad papad
lijjad papadlijjad papad
lijjad papad
 
CSR ACTIVITIES OF 4 DIFFERENT COMPANIES
CSR ACTIVITIES OF 4 DIFFERENT COMPANIESCSR ACTIVITIES OF 4 DIFFERENT COMPANIES
CSR ACTIVITIES OF 4 DIFFERENT COMPANIES
 
CSR Comparative Study on ITC and TATA STEEL
CSR Comparative Study on ITC and TATA STEEL CSR Comparative Study on ITC and TATA STEEL
CSR Comparative Study on ITC and TATA STEEL
 
Self help groups in india
Self help groups in indiaSelf help groups in india
Self help groups in india
 
corporate social responsibility
corporate social responsibilitycorporate social responsibility
corporate social responsibility
 
45312185 maruti-suzuki-project-report
45312185 maruti-suzuki-project-report45312185 maruti-suzuki-project-report
45312185 maruti-suzuki-project-report
 
CSR Initiaves at ITC
CSR Initiaves at ITCCSR Initiaves at ITC
CSR Initiaves at ITC
 
Maruti suzuki ppt.
Maruti suzuki ppt.Maruti suzuki ppt.
Maruti suzuki ppt.
 
Royal Enfield project
Royal Enfield projectRoyal Enfield project
Royal Enfield project
 
csr of hul
csr of hulcsr of hul
csr of hul
 
Csr on two indian companies
Csr on two indian companiesCsr on two indian companies
Csr on two indian companies
 
Project report industry analysis
Project report industry analysisProject report industry analysis
Project report industry analysis
 
CSR Activities by AMUL
CSR Activities by AMULCSR Activities by AMUL
CSR Activities by AMUL
 

Similar to Maruti suzuki corporate social responsibity

A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
SrijanaAdhikari10
 

Similar to Maruti suzuki corporate social responsibity (20)

Maruti%20sizuki%20ppt.docx
Maruti%20sizuki%20ppt.docxMaruti%20sizuki%20ppt.docx
Maruti%20sizuki%20ppt.docx
 
A PANORAMIC VIEW ON THE CSR ACTIVITIES BY MARUTI SUZUKI INDIA LIMITED
A PANORAMIC VIEW ON THE CSR ACTIVITIES BY MARUTI SUZUKI INDIA LIMITEDA PANORAMIC VIEW ON THE CSR ACTIVITIES BY MARUTI SUZUKI INDIA LIMITED
A PANORAMIC VIEW ON THE CSR ACTIVITIES BY MARUTI SUZUKI INDIA LIMITED
 
A PROJECT REPORT ON “THE LEADERSHIP STORY OF MARUTI SUZUKI”
A PROJECT REPORT ON “THE LEADERSHIP STORY OF  MARUTI SUZUKI”A PROJECT REPORT ON “THE LEADERSHIP STORY OF  MARUTI SUZUKI”
A PROJECT REPORT ON “THE LEADERSHIP STORY OF MARUTI SUZUKI”
 
CSR by Tata Motors
CSR by Tata MotorsCSR by Tata Motors
CSR by Tata Motors
 
Maruti suzuki . true value 2015
Maruti suzuki . true value 2015Maruti suzuki . true value 2015
Maruti suzuki . true value 2015
 
Maruti partners with Uber - Press Release
Maruti partners with Uber - Press ReleaseMaruti partners with Uber - Press Release
Maruti partners with Uber - Press Release
 
Corporate Social Responcibilities Tata & Mahindra
Corporate Social Responcibilities Tata & MahindraCorporate Social Responcibilities Tata & Mahindra
Corporate Social Responcibilities Tata & Mahindra
 
Marketing Strategy of Maruti Suzuki.docx
Marketing Strategy of Maruti Suzuki.docxMarketing Strategy of Maruti Suzuki.docx
Marketing Strategy of Maruti Suzuki.docx
 
Overview about Maruti Suzuki India Ltd
Overview about Maruti Suzuki India LtdOverview about Maruti Suzuki India Ltd
Overview about Maruti Suzuki India Ltd
 
Rising High - Celebrating 6 years of excellence
Rising High - Celebrating 6 years of excellenceRising High - Celebrating 6 years of excellence
Rising High - Celebrating 6 years of excellence
 
Dnote Xpress, Issue V, August 2014
Dnote Xpress, Issue V, August 2014Dnote Xpress, Issue V, August 2014
Dnote Xpress, Issue V, August 2014
 
CSR Activities by IDEA & Aditya Birla Group
CSR Activities by IDEA & Aditya Birla GroupCSR Activities by IDEA & Aditya Birla Group
CSR Activities by IDEA & Aditya Birla Group
 
A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
A study on_the_current_csr_policy_in__india_and_its_impact_on_indian_and_fore...
 
Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016Tata Motors CSR Activity PPT 2015-2016
Tata Motors CSR Activity PPT 2015-2016
 
Marketing strategies of maruti suzuki limited
Marketing strategies of maruti suzuki limitedMarketing strategies of maruti suzuki limited
Marketing strategies of maruti suzuki limited
 
Examples of corporate social responsibility of large organizations. (TATA, LI...
Examples of corporate social responsibility of large organizations. (TATA, LI...Examples of corporate social responsibility of large organizations. (TATA, LI...
Examples of corporate social responsibility of large organizations. (TATA, LI...
 
Tata project
Tata projectTata project
Tata project
 
CII Communique April 2018
CII Communique April 2018CII Communique April 2018
CII Communique April 2018
 
India CSR Summit 2016 Brochure
India CSR Summit 2016 BrochureIndia CSR Summit 2016 Brochure
India CSR Summit 2016 Brochure
 
Consumer behaviour final copy 1 copy
Consumer behaviour final copy 1   copyConsumer behaviour final copy 1   copy
Consumer behaviour final copy 1 copy
 

More from Apurv Joshi (6)

Managing covid 19 stress
Managing covid 19 stressManaging covid 19 stress
Managing covid 19 stress
 
Apurv Joshi MRP
Apurv Joshi MRPApurv Joshi MRP
Apurv Joshi MRP
 
Namkeen factory Presentation
Namkeen factory PresentationNamkeen factory Presentation
Namkeen factory Presentation
 
Starbucks corporate social responsibity
Starbucks corporate social responsibityStarbucks corporate social responsibity
Starbucks corporate social responsibity
 
Green HRM
Green HRMGreen HRM
Green HRM
 
Microsoft HR Management
Microsoft HR ManagementMicrosoft HR Management
Microsoft HR Management
 

Recently uploaded (6)

Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdfProposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
Proposal Qurban Ma'had Tahfizhul Qur'an Ahlus Shuffah 1445 H.pdf
 
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
Salma Karina Hayat - The Ultimate Guide to Becoming a Successful Business Adv...
 
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pureBromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
Bromazolam CAS 71368-80-4 high quality opiates, Safe transportation, 99% pure
 
Codes and Conventions for music videos .
Codes and Conventions for music videos .Codes and Conventions for music videos .
Codes and Conventions for music videos .
 
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdfMBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
MBA 674 Final Research Paper Livengood Harnessing Entrepreneurial Spirit .pdf
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 

Maruti suzuki corporate social responsibity

  • 2. Maruti Suzuki India Ltd. (MSIL) is a subsidiary of Suzuki Motor Corporation (SMC) Japan. In terms of cars produced it is the largest subsidiary of the SMC Formerly known as Maruti Udyog Ltd. , it was incorporated as the joint venture between the Government of India and Suzuki Motor Corporation, on 24th February 1981. Leading in manufacture of passenger vehicles with almost a contribution of 45% POR TF OLIO
  • 3. CSR POLICIES Company will remain ahead in energy conservation at all it’s manufacturing units and would produce goods that consume fewer natural resources. Company will develop products and services to fulfill desires of the customers and help them during natural calamities. The company will extend it technological and managerial support to it’s suppliers and dealers for their profitable and sustainable growth Company would encourage and recognize its employees for volunteering in the spirit of serving the community and sharing their skills and expertise. Company will partner with Government, NGOs and other organizations for the welfare of society especially Underprivileged people.
  • 4. MARUTI SUZUKI C S R ACTIVITY Maruti Suzuki’s social initiatives focus on three primary areas. • Road Safety •Vocational training and •Community development. The Company also runs an employee volunteering programme called e- Parivartan and operates two schools.
  • 5. • Road safety is a major concern in India considering the scale of injuries and fatalities due to road accidents. • As per the Ministry of Road Transport and Highways (MoRTH), 125,660 people were killed and over 500,000 injured in around 490,000 accidents in 2009, which means that one road accident occurs in India every second and one road accident fatality every four minutes. Realizing the gravity of the problem and the need for an efficient and effective driving training infrastructure in the country, Maruti Suzuki began its road safety initiatives in 2000, offering a well structured and scientifically designed driving training programmed to the public. ROAD SAFETY INITIATIVES
  • 6. Skilled manpower is an essential requirement to drive economic growth. In India, while there is a large pool of workmen, their skill levels are far from the industry requirements. To address this issue, the government has launched a programmed to transform ITIs into centers of excellence in partnership with industry. Maruti Suzuki has become a part of this effort by undertaking to upgrade select ITIs across the country. The Company is presently working with seven ITIs, one each at Leather (Kerala), Thirukkuvalai (Tamil Nadu), Hinganghat (Maharashtra) and four in Haryana at Jhajjar, Gurgaon and Rohtak. Of these seven partnerships, four were forged in the reporting year. As part of affirmative action, Maruti Suzuki has deliberately chosen to work with the ITI at Elathur that specifically caters to the Scheduled Caste and Scheduled Tribe (SC/ST) community. The ITIs at Gurgaon and Jhajjar are exclusively for women. V OCA TION A L TR A IN IN G
  • 7. COMMU N ITY DEVELOPMENT Maruti Suzuki is actively involved in community development of four villages surrounding its Manesar plant. Healthcare, education, infrastructure development and skill training are the focus areas for intervention. Health camps were held periodically around the year to make curative health care services available to the villagers. Based on community requirements, specialty camps such as eye camps and camps for women and young girls were held with the help of professional doctors. Nukkad nataks were organized to spread awareness about the negative impact of drug addiction. To spread health awareness among school children, healthy habits display boards were placed in all village schools.
  • 8. • Maruti Suzuki’s employee volunteering programme, e-Parivartan took a step forward in the year 2010-11, with employees preparing center development plans and carrying out various improvement activities in a planned and structured manner. Employee participation and contribution increased in 2010-11; 97 employees joined e- Parivartan, taking the total number of volunteers to 304. They contributed 2,792 volunteer hours during the year. • Cumulatively, employees have spent 7,095 hours in volunteering since the launch of the programmed in November, 2008. In 2010-11 there were 24 active volunteering centers as compared to 19 in the previous year. • The Company has tied up with several local NGOs for this programmed. Employees visit the NGO centers on Sundays and holidays and contribute towards a social cause of their interest. Many of them are joined by their families. EMPLOYEE VOLUNTEERING