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 80 to 90% road users (drivers and
pedestrians) of intercity roads are the nearby
residents. Only 10% users are outsiders...
Awareness period - 4 months
Sep 2014 - Dec 2014.
Observation period - 2 weeks
1st Jan 2015 – 15th Jan 2015.
Target Road :
...
1. Wearing of Seatbelt.
2. Wearing Helmet for Drivers & Pillion rider
3. Follow signals
4. No Honking unnecessarily
5. No ...
 School children and parents
 Housing societies
 Autorickshaw drivers
 TMT bus drivers
 2 wheelers drivers
Inculcate an attitude of
SELF AWARENESS
SELF DISCIPLINE
SELF PARTICIPATION
In the target population
Make it a people’s movement .
Public participation will show effective
reduction in:
1. Noise pollution
2. Air pollution
3...
Pre and Post Project Analysis of
1.Noise decibel
2.Air quality
3.Vehicular congestion
4.Observation made by Traffic Dept a...
 On 15th August 2014 likeminded citizens
from various walks of life joined hands to
form a group called S-MILES (Safety f...
Best medium to spread the awareness
a) Educate children on road safety rules . Good
habits inculcated in early age will ma...
1. Interactive presentations
Presentations were tailor-made to the age group addressed.
PRIMARY- animated
SECONDARY - moti...
2. Distribution of Road safety pamphlets with
pledges, for parents with counter slips of
acknowledgment.
3. Stickers of SMILES logo for vehicles to show
commitment to the movement .
4. Poster /slogan competitions based on road
...
 Open discussion with the Bus operators (drivers,
female attendants, cleaners) and school parents
was held.
 Safety rela...
Account for 60% of the traffic on the city
roads.
Unorganised sector hence difficult to address.
So a free eye checkup cam...
 Response for the Eye check up event was poor.
 Hence, alternative awareness method was
decided .
 A stand-up comedy de...
 550 drivers and conductors working in three
shift, is a difficult audience to catch in one
go.
 Hence, a beautiful 6 mi...
The video conveys message about smiles
movement ,hazards of drinking, road rage and
addictions
The aim is to motivate them...
a) Street plays and songs on Road safety were
performed in societies during Navratri
celebrations.
b) Inter-society poster...
Interactive lecture with road safety expert.
 Showed common mistakes and habits
developed by them and rectification metho...
“Smilesgiri” on the lines of Gandhigiri was created.
Initial were “ teasers” – motivating general
population to think abou...
Raymond Compound wall painting situated on
the target road , on the theme, “Smilesgiri “was
conducted on 14/12/14 .
Over 4...
Constables manning Pokhran rd 1 were given
free eye and ear check at Senses Eye & ENT
Hospital.
 Safety goggles and ear p...
For traffic to be disciplined infrastructure of
road and pavement has to be good .
Hence “Road engineering” was done.
 Pr...
Involves 3 E’s
 Education
 Engineering
 Enforcement
 This “E” was done by citizens group .
 Team Smiles, group put in 4 months of hard
work and time to create awareness in ...
Prof. Vedagiri and Civil Dept from IIT Powai,
Mumbai guided us for this.
Model Road suggestions were shared with the
conce...
 PWD
 Electrical
 Solid Waste
 Encroachment
 Advertisement
 TMT Bus Dept
 Pollution
 Garden
They were as follows:
1.Zebra crossings near schools and junctions.
2.Correct openings and closures of road
punctures.
3.S...
Shifting of TMT bus stop 100 meters from
junctions.
Work to date is pending ,reply received says
that State transport dept...
 MSEB electrical towers encroaching on footpaths
may prove hazardous & needs to be handled
appropriately
 Towers force s...
 Repair and maintainance of appropriate lights
&poles needs to be done
 LED light system was suggested.
 Work still to ...
 Divider Beautification work done
 But maintenance is lacking
1. Permissions and approvals for changes on
the road were requested .
2.Request for additional traffic constables
during s...
Noise Decibel levels recorded
 Average -75 to 80 db
(peak hours )
morning 10:00 am
evening 7:30pm
 Courtesy :Pollution C...
School
“Changes made near the main gate has considerably reduced
our burden of keeping the kids safe while crossing roads
...
“Millions die every year due to road accidents ,
inspite of traffic rules . The refreshing effort of
Smiles in spreading t...
“Our Pokharan rd 1 has become so neat ,clean
&beautiful these days .The Smilesgiri posters
attract attention of all and it...
“The awareness session conducted with school
bus drivers by smiles team was very helpful.
The one point contact made by te...
“Our dept did our work,but there is no
improvement in public behaviour in traffic rules
point of view .Traffic dept is not...
A movement of the people for the betterment
of road safety proved that if the people and
government decide to implement & ...
Based on observations made during the project
these are the suggestions:
 Road engineering needs to have more
holistic ap...
3. Clean, safe, cheap & punctual Public
transport alternatives has to be done on
urgent basis.
4. Roads to school should h...
Extensive, committed ,awareness drive done
collectively by all sections of society
 Citizens
 Municipal corporation
 Tr...
1.Team Smiles achieved 100% success in
evoking sense of road safety habits in
 Own team members (45 citizens)
 Also it s...
2. 100% success in interacting and sensitizing ,
road safety rules to 10,000 school children for
themselves and their elde...
Team smiles believes that if all the above
points come together in harmony then the
3 S’s of
Self awareness
Self disciplin...
Thane Municipal Corporation
Special thanks to
Dy commissioner(zone II)
Mr Sanjay Herwade
Asst commissioner (Vartak Nagar)
...
Traffic Department
Special Thanks
Jt Commissioner of Police
Mr Laxminarayan
Traffic Unit (Vartak Nagar)
Mr Palve
 Shrimati Sulochanadevi Singhania school
 Thirani Secondary and Primary school
 Sanskaar school
 IIT Powai Civil dept
Prof Vedagiri and Team
 Road safety expert
Mr Amol Tope
 Autorickshaw association
Mr Bhosale
 Va...
 Mr Pratap Sarnaik MLA
 Mr Parisha Sarnaik Corporator
 Vihaan Honda - Mr Kishore Sajwani
 Lab India - Mr Shriram Bhalerao
 Raymond Ltd - Mr Kandewal
 Satkar Hotel – Mr Shiv...
Smiles team wishes to set this pilot project as a
benchmark for initiatives to be taken up by
citizens to make a change in...
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
SMiles(safety for miles) Pilot project
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pilot project done with the aim of
inculcating
self awareness
self discipline
self participation
in target population to follow basic traffic rules.

SMiles(safety for miles) Pilot project

  1. 1.  80 to 90% road users (drivers and pedestrians) of intercity roads are the nearby residents. Only 10% users are outsiders.  This target population ,if educated over a specified period of time through different mediums to follow road safety rules, on the target road. May bring a visible difference.  A localised target awareness drive will show a visible difference than a generalised one.
  2. 2. Awareness period - 4 months Sep 2014 - Dec 2014. Observation period - 2 weeks 1st Jan 2015 – 15th Jan 2015. Target Road : Pokharan rd no 1.(a stretch of 1.2 km ,extending from Cadbury junction to Vartak nagar signal.)
  3. 3. 1. Wearing of Seatbelt. 2. Wearing Helmet for Drivers & Pillion rider 3. Follow signals 4. No Honking unnecessarily 5. No Texting & Talking on mobile while driving 6. No Drunk Driving 7. Maintain Lane Discipline
  4. 4.  School children and parents  Housing societies  Autorickshaw drivers  TMT bus drivers  2 wheelers drivers
  5. 5. Inculcate an attitude of SELF AWARENESS SELF DISCIPLINE SELF PARTICIPATION In the target population
  6. 6. Make it a people’s movement . Public participation will show effective reduction in: 1. Noise pollution 2. Air pollution 3. Road rage 4. Road traffic accidents
  7. 7. Pre and Post Project Analysis of 1.Noise decibel 2.Air quality 3.Vehicular congestion 4.Observation made by Traffic Dept and common man
  8. 8.  On 15th August 2014 likeminded citizens from various walks of life joined hands to form a group called S-MILES (Safety for Miles).  The team had members as varied as housewives, teachers, doctors, businessmen and architects.  The core members planned an awareness campaign catering to the varied target population
  9. 9. Best medium to spread the awareness a) Educate children on road safety rules . Good habits inculcated in early age will make safer drivers for future. b) Make them the Ambassadors of road safety. Target road drains 3 schools:  Shrimati Sulochanadevi Singhania - 6500 children  Sanskar Public school -3000 children  Thirani school- 2500 children
  10. 10. 1. Interactive presentations Presentations were tailor-made to the age group addressed. PRIMARY- animated SECONDARY - motivational, in addition guidance on cycling. COLLEGE - as students would soon be driving, briefing on traffic signals included.
  11. 11. 2. Distribution of Road safety pamphlets with pledges, for parents with counter slips of acknowledgment.
  12. 12. 3. Stickers of SMILES logo for vehicles to show commitment to the movement . 4. Poster /slogan competitions based on road safety theme.
  13. 13.  Open discussion with the Bus operators (drivers, female attendants, cleaners) and school parents was held.  Safety related aspects were highlighted.  Audio video presentation keeping in mind school bus drivers was presented. Result:  Certain measures to be taken by bus operators and parents keeping children’s safety were chalked out.  Minutes of the same were handed over to school authorities
  14. 14. Account for 60% of the traffic on the city roads. Unorganised sector hence difficult to address. So a free eye checkup camp was organised for 2 months. During the check up they were shown:  Audio video presentations made for them with emphasis on road safety.  Pledges taken and stickers distributed.
  15. 15.  Response for the Eye check up event was poor.  Hence, alternative awareness method was decided .  A stand-up comedy depicting road safety issues, by popular TV artist was done.  The programme was held on their annual day 24th Dec 2014 at Thane railway station.
  16. 16.  550 drivers and conductors working in three shift, is a difficult audience to catch in one go.  Hence, a beautiful 6 minute audio video presentation pertaining to their life was run at regular intervals in their premises at Wagle estate.
  17. 17. The video conveys message about smiles movement ,hazards of drinking, road rage and addictions The aim is to motivate them to be responsible drivers.
  18. 18. a) Street plays and songs on Road safety were performed in societies during Navratri celebrations. b) Inter-society poster competitions was held on the theme of road safety. c) Door to door distribution of pamphlets by children. d) Placards with basic do’s and don’t put for display on the exit gates of societies. e) Children performed skits and sang road safety songs during Children’s Art Festival, held at Kalabhavan in November 2014.
  19. 19. Interactive lecture with road safety expert.  Showed common mistakes and habits developed by them and rectification methods.  Arranged for a simulator demonstration for safe driving in certain situations like oil spill on road.
  20. 20. “Smilesgiri” on the lines of Gandhigiri was created. Initial were “ teasers” – motivating general population to think about the wrong things happening on road. This was followed by right habits on roads named as Smilesgiri .
  21. 21. Raymond Compound wall painting situated on the target road , on the theme, “Smilesgiri “was conducted on 14/12/14 . Over 450 citizens participated in this event . Volunteers smilingly motivated common man to follow rules ,depicting the need of “smiliesgiri” in everyones life.
  22. 22. Constables manning Pokhran rd 1 were given free eye and ear check at Senses Eye & ENT Hospital.  Safety goggles and ear plugs were distributed as preventive measures from air and noise pollution .  They were also provided with cool drinking water during the hot month of October.
  23. 23. For traffic to be disciplined infrastructure of road and pavement has to be good . Hence “Road engineering” was done.  Prof. Vedagiri from Civil Department of IIT Powai , along with his students ,visited the said road and in 15 days gave a detailed 62 pages report .  The report gave recommendations for making target road a model road.
  24. 24. Involves 3 E’s  Education  Engineering  Enforcement
  25. 25.  This “E” was done by citizens group .  Team Smiles, group put in 4 months of hard work and time to create awareness in the target population.  Money, resources and ideas were purely developed within the group.  The project aimed to keep it as a citizens movement and therefore motivated the common man to be the change they want to see on the roads.
  26. 26. Prof. Vedagiri and Civil Dept from IIT Powai, Mumbai guided us for this. Model Road suggestions were shared with the concerned departments.  Depts of Thane Municipal Corporation  MSEB  Traffic Dept
  27. 27.  PWD  Electrical  Solid Waste  Encroachment  Advertisement  TMT Bus Dept  Pollution  Garden
  28. 28. They were as follows: 1.Zebra crossings near schools and junctions. 2.Correct openings and closures of road punctures. 3.Speed breakers, road lane markings 4.Road levelling 5.Repair and install barricades on the Footpath 6. Appropriate Road Signage
  29. 29. Shifting of TMT bus stop 100 meters from junctions. Work to date is pending ,reply received says that State transport dept needs to be informed .
  30. 30.  MSEB electrical towers encroaching on footpaths may prove hazardous & needs to be handled appropriately  Towers force school children and pedestrians to walk on roads  Also they attract nuisance value in terms of cleanliness  MSEB Department replied that if towers needs to be shifted ,TMC has to generate funds.  TMC ,replied saying that it will be considered once the road gets widened ,which may happen in near future.  Hence no further action was taken.
  31. 31.  Repair and maintainance of appropriate lights &poles needs to be done  LED light system was suggested.  Work still to be done
  32. 32.  Divider Beautification work done  But maintenance is lacking
  33. 33. 1. Permissions and approvals for changes on the road were requested . 2.Request for additional traffic constables during school hours was done. 3. For every awareness drive traffic department physically accompanied the team
  34. 34. Noise Decibel levels recorded  Average -75 to 80 db (peak hours ) morning 10:00 am evening 7:30pm  Courtesy :Pollution Control Dept TMC
  35. 35. School “Changes made near the main gate has considerably reduced our burden of keeping the kids safe while crossing roads near school.” Mr Sawant 9664606061 School Security Chief “Smiles movement has done a fantastic job outside the school.The posters are well placed & attractive, no one can ignore it.” Mrs Leena 9833401467 Parent 6th standard child
  36. 36. “Millions die every year due to road accidents , inspite of traffic rules . The refreshing effort of Smiles in spreading traffic safety awareness to 2/4 wheeler drivers & also involving & educating children in this regard is note worthy. This ongoing focus on relearning for ones own benefit will go long way in safety of all road users including vulnerable pedestrians .Cheers for SMILES…keep up the good job.” Mrs Bhavana Jethwani 9769560707
  37. 37. “Our Pokharan rd 1 has become so neat ,clean &beautiful these days .The Smilesgiri posters attract attention of all and it has created lot of buzz among the people who use this road since many years .Being near the big school it leaves lasting impact on next generation.” Mrs Anjali Shankaran 9819198275 citizen
  38. 38. “The awareness session conducted with school bus drivers by smiles team was very helpful. The one point contact made by team smiles through school children to their parents will create large scale awareness. Also the wall painting done depicting good road habits is very informative” Mr Palve 8108567171 Traffic Incharge Vartak nagar
  39. 39. “Our dept did our work,but there is no improvement in public behaviour in traffic rules point of view .Traffic dept is not doing anything else additional even though there is traffic safety week. This means though roads in good conditions rules and regulations and discipline should be forcefully and strictly implemented.” Mr Kishore Ghole 9967639877 TMC Engineer
  40. 40. A movement of the people for the betterment of road safety proved that if the people and government decide to implement & follow rules & laws along with enforcement then it could bring the desired change & make an ideal & safer city. Dr Kamal Ghanshamnani ENT Surgeon 9820198938
  41. 41. Based on observations made during the project these are the suggestions:  Road engineering needs to have more holistic approach, involvment of all departments and citizens group should be mandatory.  To consider the presence of schools, hospitals, malls and establishments having large footfalls. This is for the safety, security & parking.
  42. 42. 3. Clean, safe, cheap & punctual Public transport alternatives has to be done on urgent basis. 4. Roads to school should have cycling tracks. This encourages healthier lifestyles and lesser pollution. 5. Pay & park areas need to be created. 6. Strict enforcement. 7. Government officials and people in power should set examples for common man by themselves abiding the traffic rules.
  43. 43. Extensive, committed ,awareness drive done collectively by all sections of society  Citizens  Municipal corporation  Traffic  Corporators  Schools & Colleges  Residential societies  Business Establishments  Print, Electronic media Can contribute in making the project 100% success.
  44. 44. 1.Team Smiles achieved 100% success in evoking sense of road safety habits in  Own team members (45 citizens)  Also it spread to People closely associated with them Their relatives,friends,children & staff.
  45. 45. 2. 100% success in interacting and sensitizing , road safety rules to 10,000 school children for themselves and their elders was achieved. 3. Continuous awareness initiatives are more fruitful than short term projects. 4. Target based ,localised projects are better. 5. Strict law enforcement, with fear of penalty, is essential in getting discipline on roads.
  46. 46. Team smiles believes that if all the above points come together in harmony then the 3 S’s of Self awareness Self discipline Self participation By citizens in making their nation proud is achievable.
  47. 47. Thane Municipal Corporation Special thanks to Dy commissioner(zone II) Mr Sanjay Herwade Asst commissioner (Vartak Nagar) Mrs Chhaya Mankar Pollution control Mrs Manisha Pradhan City engineer (Vartak Nagar) Mr Ghole
  48. 48. Traffic Department Special Thanks Jt Commissioner of Police Mr Laxminarayan Traffic Unit (Vartak Nagar) Mr Palve
  49. 49.  Shrimati Sulochanadevi Singhania school  Thirani Secondary and Primary school  Sanskaar school
  50. 50.  IIT Powai Civil dept Prof Vedagiri and Team  Road safety expert Mr Amol Tope  Autorickshaw association Mr Bhosale  Vasan Eye Care Mr Ganesh  Hoardings Mr. Rakesh
  51. 51.  Mr Pratap Sarnaik MLA  Mr Parisha Sarnaik Corporator
  52. 52.  Vihaan Honda - Mr Kishore Sajwani  Lab India - Mr Shriram Bhalerao  Raymond Ltd - Mr Kandewal  Satkar Hotel – Mr Shivram Shetty
  53. 53. Smiles team wishes to set this pilot project as a benchmark for initiatives to be taken up by citizens to make a change in the country. Jai Hind !!
  • KyawNaing11

    Jul. 14, 2017
  • NeelDesai2

    Nov. 23, 2015
  • janhavirai1

    Sep. 26, 2015
  • coach_maheshiyer

    Sep. 6, 2015
  • lataghanshamnani

    Jun. 21, 2015

pilot project done with the aim of inculcating self awareness self discipline self participation in target population to follow basic traffic rules.

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