Information architecture bottom up

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Slides for my STC14 presentation "Information Architecture Bottom Up."

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Information architecture bottom up

  1. 1. Information Architecture Bottom Up Mark Baker STC Summit 2014
  2. 2. Information Architecture top-down
  3. 3. Linnaean taxonomy: vegetable, animal, mineral
  4. 4. Dewey Decimal: All of human knowledge in one hierarchy
  5. 5. THE TABLE OF CONTENTS
  6. 6. TOC as Curriculum
  7. 7. Curriculum into miscellany
  8. 8. 8 TOC as classification
  9. 9. 9 TOC as classification
  10. 10. TOC as list 10 TOC as simple list
  11. 11. 11 TOC as alphabetical list
  12. 12. TOC as Classification 12 TOC as hierarchy based on nature
  13. 13. Natural Hierarchy 13 TOC as hierarchy based on user’s interests
  14. 14. Arbitrary Hierarchy  Year  Transmission  Price  Mileage  Body-style  Exterior color  Private seller vs Dealer 14
  15. 15. Unnatural Hierarchy 15 TOC as hierarchy based on arbitrary groupings
  16. 16. 16 TOC as hierarchy based on whimsy
  17. 17. Faceted Classification 17 Faceted classification: each class independent of the others
  18. 18. CLASSIFICATION PROBLEMS
  19. 19. Limits of Taxonomy Plantae/Angiosperms/Eudicots/Rosids/M alpighiales/Violaceae/Viola/Viola tricolor Pansy Three faces under a hood Flame Flower Jump up and Kiss Me Flower of Jove Pink of my John Stepmother Flower Football flowers 19 Experts classify Everyone else names
  20. 20. Google: Stepmother flower 20 Search term: stepmother flower
  21. 21. Google: Football flower 21 Search term: football flower
  22. 22. Google: Three faces under a hood 22 Search term: three faces under a hood
  23. 23. THE PROBLEM OF SCALE
  24. 24. TOCs get larger
  25. 25. Self-contained? 25 And larger… And the context more remote…
  26. 26. And larger Until we have Frankenbooks
  27. 27. Limits of Top Down Organization  Reader’s patience with curriculum  Scope  Scale  Variety  Complexity  Unevenness  “Everything is Miscellaneous” 27
  28. 28. No more channels All content flows to the Web
  29. 29. TOP-DOWN TO BOTTOM-UP
  30. 30. 18th Century Encyclopedia: hierarchical
  31. 31. 20th Century Encyclopedia: alphabetical
  32. 32. Encyclopedia Britannica Propaedia still trying hierarchy
  33. 33. Exercise: Classify this 33 21st Century Encyclopedia: ???
  34. 34. DYNAMIC SEMANTIC CLUSTERING 34
  35. 35. Search results 35 Dynamic Semantic Clustering: Search Results
  36. 36. 36 Dynamic Semantic Clustering: Twitter #hashtags
  37. 37. 37 Dynamic Semantic Clustering: News Feeds
  38. 38. 38 Dynamic Semantic Clustering: Forums
  39. 39. 39 Dynamic Semantic Clustering: Q&A Sites
  40. 40. Exercise: Classify this 40 Static semantic cluster through linking
  41. 41. 41 A topic in a bottom-up architecture is a hub of its local subject space
  42. 42. Incomprehensible from the top down
  43. 43. Exercise: Classify this 43 Perfectly lucid the bottom up
  44. 44. Content Creation, Content Engineering, Content Strategy 44 Readers encounter pages bottom-up even when designed top-down
  45. 45. Principles of bottom-up information architecture  Make every topic work as page one  Make every topic a hub of its local subject space  Provide robust search  Respect the broader information grid in which your content is embedded
  46. 46. Self-contained?  Black Forest Ham and Gruyère Frittata 47 Self-contained
  47. 47. Not all-encompassing  Reluctant Gourmet 48 Specific and limited purpose
  48. 48. 49 Conform to a type
  49. 49. 50 Establish context
  50. 50. Self-contained?  Black Forest Ham and Gruyère Frittata 51 Assume the reader is qualified
  51. 51. 52 BIG PICTURE Pathfinder Pathfinder Pathfinder WorkflowWorkflow Workflow Workflow Task Task Task Task Task Task Stay on one level
  52. 52. Exercise: Classify this 53 Link richly
  53. 53. Self-Contained? 54
  54. 54. 55 The walled garden
  55. 55. 56 The bazaar
  56. 56. 57 Every Page is Page One
  57. 57. Questions?  Contact information  Mark Baker  Analecta Communications Inc.  +1 613 422 9400  mbaker@analecta.com  Twitter: @mbakeranalecta  http://analecta.com  http://everypageispageone.com

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