Importance of trademarks trademark

1. Pharmaceutical Jurisprudence
(PHS CC 5105)
Session 2021-22
Submitted by –
Mr. Suyash Jain
Department Of Pharmaceutical Sciences
Dr. Harisingh Gour Vishwavidyalaya, Sagar (M.P.)
Importance of Trademarks
( A Central University )

2. Importance of Trademarks
1.Recognition
2.Association
3.Investment
4.Protection
5.Set Company apart from Competition
6.Valuable Marketing Tool

3. 1. Recognition
Allows customers to easily distinguish and select a particular product from a large
range of products available in the market.
With the help of trademark, logos, unique colours and names, customers can
easily distinguish the brand they seek.

4. 2. Association
•Relate the products with each other or with the firms that manufacture them.
•On successfully launching a product in the market, the company may wish to adopt the
same trademark for designating the upcoming products. In this way, customers can
associate themselves with the new product.
•This encourages brand loyalty.

5. 3. Investment
A huge amount of money is spent on creation of the trademark, specifically in
exploring a unique and distinctive one. Expenditures are also incurred in
employing designers for designing the trademark and merging it with the
marketing efforts.
But in the long run it proves to be an asset as it helps in creating brand image
which would eventually bring sumptuous gains.
Also, it is the trademark which represents a particular company.

6. 4. Protection
The trademark and patent rights help the companies to safeguard
their product against duplication, fraudulence, or misuse.

7. 5. Set Company apart from Competition
It will help the consumers to distinguish it from other products and aids companies
to beat the market competition.

8. 6. Valuable Marketing Tool
Trademark stands out as a valuable marketing tool specifically for
those who are taking the first step towards trading and are looking
for creating a reputed and long lasting position in the market.