Personal profiles, company pages and showcase pages need to be created, worked and marketed. Here's a quick overview of what to do.

1. Susan Lambeth, Multifarious Freelancer
Audience: Sales and Marketing Teams

2. Both Sales & Marketing active in LI:
Sales Team members – should have
powerful business personal profiles.
The company – should have a powerful
company profile with up to 10
showcase pages.

3. • Most effective/complete when the All Star status is
achieved because most sections are completed.
• Profiles should each have relevant banner images.
• Photos should show their personal business images.
• * Every character/word is vital in their Headline and
Summary sections!
• * Slide shows and videos impress!

5. • Banner that changes every few months.
• Good, sharp logo.
• All text completed. (LinkedIn will guide/require this.)
• Content that is engaging and brief.
• * Weekly updates because it reaches great numbers.
• * Custom templates for engaging/consistent branding.

7. • Like 10 web pages that can be created by an administrator.
• Recommend unique banner and good logo for each page.
• As with the Company page, LinkedIn will guide/require
certain content.
• Updates will be shown.
• Additional showcase pages will be listed.

9. Work LinkedIn as much as possible.
• LinkedIn Dabblers should post 3X per week.
• LinkedIn Dynamos should post 5X per week.
• Dabblers begin with sharing, liking and
commenting on other’s posts.
• Dynamos and Co. Pg. Admins progress to creating
content, images, slide shows and videos!

10. Use a marketer’s skills.
• Be noticed with images, slide shows, videos.
• Share and/or write thought leader content.
• Reference LinkedIn profile addresses and the
company address in social media, email
signatures, biz cards, etc..

11. Have powerful
personal
profiles and
company
profiles.
Work LinkedIn as
much as possible.
Use a marketer’s skills.

12. Search my name or LinkedIn.com/in/SusanLambeth/
• This presentation
• LinkedIn: Go from Dabbler to Dynamo in 7
Essential Steps
Questions:
Susan@SusanLambeth.com