1. Super Efficient Dryer Initiative
Next Tier Roadmap:
Looking Ahead
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2. This Discussion
• 20 minutes of framing
• 25 minutes of open discussion followed by….
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3. Market Transformation & Emerging
Technology
Codes &
Standards
Dollars
Invested
Market Share
Market
Natural
Baseline
Transformation
We are here!
Emerging Technologies
Early Market
Adoption
Time
Mainstream Market Adoption

4. The Golden Carrot
Residential Refrigerators
o Intention: Improve energy efficiency by making it worth industry’s
while to invest in new residential refrigeration technology.
o Reality: Existing manufacturers met challenge with incremental
changes, and continued to make significant improvements.
o Objectives achieved: Federal minimum energy standards have
steadily increased, gradually eliminating least efficient refrigerators
from the market.
o Unintended consequences: Refrigerators got cheaper, bigger, and
included more features. The market shifted to less efficient designs
and consumers bought more of them.
o Status: Significant savings achieved, though some has been taken
back. Market for residential refrigeration is transformed.

5. WärmepumpenWäschetrockner
European Heat Pump Clothes Dryers
o Intention: Improve energy efficiency by encouraging industry
to introduce new, more efficient technology.
o Reality: Existing manufacturers met challenge with significant
changes, and continue to make significant improvements
without incentives (but higher elec prices)
o Objectives achieved: Swiss set high minimum efficiency
standard in 2012, EU has revised energy label for dryers
o Unintended Consequences: Increased rate of adoption of
residential electric clothes drying(?)
o Status: HP dryers have steadily growing share of European
market.

6. European Market Status
• “Class A” dryer 2013 market
share
o Switzerland is leading: 100%
o Germany, Austria, Italy: around 40%
• In 2012, around 90 models
from 18 different manufacturers
were available (Topten)
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7. Energy Labels
Voluntary, qualifying
dryers only
Supported by retail
incentives.
Mandatory all dryers sold.
kWh/year (160 standard
cycles, full & partial load)
Cycle time
Condensation efficiency.

8. Context
• In August 2013, DOE published an amended clothes
dryer test procedure including a voluntary new
Appendix D2
• Draft 2 Version 1.0 ENERGY STAR specification
released in August 2013; test procedure reference
updated to Appendix D2
• EPA anticipates finishing the ENERGY STAR for
Clothes Dryers v. 1.0 spec in early 2014
• EPA anticipants revised version of Emerging
Technology Award in early 2014

9. SEDI Next Tier WG
“Define the Next Tier for North American
tumble clothes dryer energy performance,
and help build markets for complying
products”
• First meeting last week, next meeting
early December
• Members includes EEPPs, academics.
Exploring ways for industry to
participate
• Draft product specification first half of
2014
After You!

10. What Would Success
Look Like To You in 2014?
Chris Granda
SEDI/Grasteu
Associates
802-922-7005
granda@grasteu.com
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