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ADV-420 FINAL PRESENTATION- SUNGJIN SUL
- 2. • Korean Air is using various social media such as Facebook, Twitter, Instagram, and YouTube to introduce their on-going promotions and new services. Promotions Communications!
- 3. Highest Followers Lowest Followers Facebook has the most followers among four (About 455k), Korean Air was posting some photos or video once a week in daily basis However, I could see Instagram has more posts or videos even they had less followers (About 120k) than Facebook Twitter has about same amounts of followers like Instagram. In Twitter, Korean Air was posting at least one every day In the YouTube channel, there were only about 9813 followers which was very contrasting numbers. Also, they have not uploaded videos for a while.
- 4. • The Most followers among four (455k) • Only 100 likes averages • Post photo or video once a week • Post more photos and videos • Try more to communicate with customers
- 5. • Well communicating with customers • Post pictures or videos everyday • Getting thousands of likes • Tries to advertise Korean Air with good promotions • Less followers compare to Facebook • Try to get more followers
- 6. • Good amount numbers of followers • Twitter has retweet system which can be easily spread • Posting photos or video everyday • Not many retweets or likes • Use Twitter wisely (Try to communicate with customers more) • Post on-going promotions
- 7. • Uploaded catchy video • Least followers among four • Only few videos uploaded • Upload more videos • Upload more videos relate to promotions
- 8. Onlin e Ad Inbou ndMar ket Mobil e Websit e • Use sites such as CNN, Huffington Post, or Boston.com • Focus keywords on “Flight”, “Air”, “Plane”, and “Travel” • Getting feedback from customers and fix the problems • Send an email after finishing flight • Provides link directly goes to the PC version • Offer noticeable link or logo that directly goes to promotions. • Easy to find Search engine • Give ongoing promotions
- 9. Korean Air Main Website • Well organized website • Search engine is very optimized • Inform what they have • Well- showing ongoing promotions • Hard to find travel products for customers who need rental vehicle or place to live.
Editor's Notes
- My name is Sungjin Sul, who is sophomore in Michigan State University and majoring advertisement management. The brand I chose is Korean Air which number 1 airline in South Korea. I am going to show digital strategy for Korean Air.
- As we see the Power point, Korean Air is using various social media such as Facebook, Twitter, Instagram, and YouTube to introduce their on going promotions and new services they offer. Also, to communicate with customers.
- As I see, Facebook has the most followers among four (About 455k). Korean Air was posting some photos or video once a week in daily basis. However, I could see Instagram has more posts or videos even they had less followers (About 120k) than Facebook. From this, I noticed that customers of Korean Air favoring Instagram more than a Facebook. On the other hand, when I checked the YouTube channel there were only about 9813 followers which was very contrasting numbers. Also, they have not uploaded videos for a while. The last uploaded video was 2 months ago. Twitter has about same amounts of followers like Instagram. In Twitter, Korean Air was posting at least one every day. From these fact, I could know Korean Air is using various social media to communicate with customers and give notices about various promotions.
- Even with the highest followers in comparing to other social media. Korean Air was posting some photos or video once a week in daily basis. I think, this is why most of the posts are getting less than 100 likes average. I recommend that Korean Air should try more in communicating with customers in Facebook. Also, Facebook is the best platform in promoting. If Korean Air, post more pictures or give notice in good promotions and offers. Customers will find Facebook page.
- It has less followers compare to Facebook. However, well communicating with customers and Instagram users. Posting pictures and communicates with customer every day. One of Instagram post, Korean Air was asking followers about “Do you know how many boarding gates at Incheon International Airport are eligible for parking A380 aircraft?” From this, I could see that Korean Air is trying to communicate with customer or followers through social media Even with the less followers, Instagram posts are getting thousands likes. Compare to Facebook page, Instagram is doing great in communication with customers and promotions. If Korean Air tries to advertise Instagram page more and get more followers; It will give good amount of profits to the company. Since, Korean Air is using Instagram very efficiently.
- Using Twitter can be a fastest way to introduce about Korean Air. Since Twitter has retweet system, spreading to world is very fast compare to other social media. If Korean Air focuses on using Twitter and tries more to communicate with customers, it will give good amount of profits to the company.
- In the YouTube, even there were few videos in the channel, I could see one interesting video. The video was about food ingredients for first class. They started with introducing JeJu island (which is South Korea’s Island). The video also showed the culture of JeJu Island and they related to food ingredients at last. I could see Korean Air were trying to introduce Korean culture and how clean ingredients they are using for first class foods. I felt interesting about unique tactic they used. When Korean Air upload video, many people watch the video though out the YouTube. However, there are only few videos are uploaded. If Korean Air uses YouTube more, it will give positive impacts on introducing Korean Air.
- For the Online advertising, use sites such as CNN, Huffington Post, or Boston.com; which most of the people frequently use. It would be great if Korean Air leave the message about worthy and outstanding promotions to get attentions from site uses. Focusing on keywords on “Flight”, “Air”, “Plane”, and “Travel”. Which if customers search those keywords on Google, the Korean Air official website’s link will come up. The budget would be about 1 million dollars. It Will use advertisement about good promotions and offers of Korean Air; Also, It will use outstanding link name that customer can get attention from it. Also using Facebook, Twitter, and Instagram can be main tool to advertise the company. Since, most of the people use those social media. Inbound Marketing is very important to maintain customers. Also, Inbound marketing is good way to expose new promotions and offers in short period. However, it costs a lot. Overall, it is good strategy to improve company. After customer’s using Korean Air flight, getting feedback from them and fixing problems are very important. If company keep showing efforts to fix problems, then numbers of returning customers will increase. Also, sending email after finishing the flight can make customers to feel better ; thus customers will return with pleasant. Korean Air have neat and strong mobile website and apps. Customer can see almost everything in small screen. It is very easy to log in and not complicated. Mobil website provide the link directly goes to PC version, so people can use in either way. Also, in the app. Everything was clean. It was neatly arranged, However, both in mobile website and in the app, it is not easy to find promotions. If Korean Air give some noticeable link or logo that directly goes to promotions ; It would be perfect websites and app.
- As a company, establishing websites became a crucial part of running business. In the same matter, Korean Air is running websites to inform customers what do they have and give aware what they offer. Overall, Korean Air website is doing great, but there are some weakness. The site search engine was very optimized, I could see search engine very easily. They placed the search engine at the right top to give faster way to find customer’s need. However, for the weakness; most customers who travels other countries might need a place to stay or renting a vehicle. Korean Air does offer those travel product, but it is hard to find. If Korean Air makes noticeable information about the travel products, customers will find it easier.
- Thank you for watching my Korean Air digital strategy presentation.