CO 1.pptx

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SunShineOalnacaras

Business

CLASSROOM RULES:
1. Be polite at all times.
2. Be punctual.
3. Raise your hand if you want
to ask and/or answer a
question.
4. Listen attentively to the
discussion
4

OBJECTIVES:
•discuss the concept of Marketing Mix;
•identify the seven Ps in the Marketing
Mix; and
•apply the lessons learned in daily living.
At the end of the lesson, the students
must be able to:
7

WELCOME TO THE WORLD OF…
MARKETING MIX
Mrs. Delvic S. Lebuna
Entrepreneurship I/ Grade 9- Bangbangun Adviser
8

MARKETING MIX
•set of controllable and connected
variables that a company gather to
satisfy a customer better that its
competitor.
•also known as the “Ps” in marketing.
9

TRIVIA TIME!
10
Edmund Jerome
McCarthy (February 20, 1928
– December 3, 2015)
He proposed the concept of
the 4 Ps marketing mix in his
1960 book Basic Marketing: A
Managerial Approach, which has
been one of the top textbooks in
university marketing courses
since its publication.
E. Jerome McCarthy - Wikipedia

7 PS IN THE MARKETING MIX:
1. Product
2.Price
3.Place
4.Promotion
12
5. People
6.Packaging
7.Positioning

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COMPANY TEAM SLIDE
19
FIRSTNAME
LASTNAME
Designation | Description
Firstname
Lastname
Firstname
Lastname
Firstname
Lastname
Firstname
Lastname
Firstname
Lastname
Firstname
Lastname

“QUOTE”
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TABLE
21
Title Content Content Content Content
Title Content Content Content Content
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NEW YORK INSTITUTE OF TECHNOLOGY School of Management FALL 2019 MRKT_405-M01-2019FA-S: M01 - International Marketing The following is your final exam for this course. Please respond to it to the best of your ability using independent research, common sense and a dash of emotion. All tests must be emailed to me ON TIME. NOTHING LATE WILL BE ACCEPTED. Five challenges you’ll need to overcome to succeed in international business Research tells us that all future international businesspeople must be able to have solutions for the following five challenges: 1) Before you dive into a foreign market, you need to do some research and learn about its economy, market trends, consumer behaviors, policies and trade agreements to help yourself plan. Hopefully your research will reveal any barriers to entry, as well as whether or not they can be avoided. 2) You need to learn about the culture, language, religion, body language and etiquette of the foreign market you are interested in pursuing. 3) Be aware that in some countries, the business does not move forward unless you are willing to offer a bribe. Prepare yourself to say no and walk away from the deal. Do not do something behind closed doors that you will regret afterward. You need to follow your company’s code of conduct, which probably prohibits such actions. More importantly, you need to follow the laws of your own country. Building a long and lasting relationship is fruitful, but it needs to be based on trust and an understanding of the value each party brings. This is especially important in international trade due to the cost and effort associated with foreign market entry. 4) You will face challenges with logistics (i.e. shipping, customs or transportation). Do not get frustrated; rather, put on your creative hat and shift gears into solution mode instead of blame mode. Too many people and processes are involved, so you just need to be positive and be prepared. 5) Similar to how you prepare for challenges, you also need to prepare for the good news of increased sales from your new foreign market. There is additional demand that needs to be fulfilled, but in ways which are not necessarily similar to what you do at home. YOUR FINAL EXAM…. These are big challenges, but even bigger opportunitie$$$$. Your chances of success with your final exam is based on your ability to research, research and research. You are to provide us with an analysis of a company who has succeeded in IM (INTERNATIONAL MARKETING) by mastering each of these challenges. (ONE COMPANY PER CHALLENGE WILL DO JUST FINE!) We need to see it explained clearly for us which means sourcing it accordingly. JUST YOUR OPINION WILL NOT CUT IT. LET US MAKE SURE APPLE IS NOT YOUR ANSWER FOR EACH ONE! (SAME FOR AMAZON!) Include interviews, links, embedded videos, but do not rely on just your written word or OPINION to justify what you are supplying as your response. In fact…. You should consider breaking your total response into sec ...

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Part A: Please respond to the following: "Strategy Map" (2 pages with references) · Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale. · Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar. Part B Please respond to the following: "Marketing Plan" (2 pages with references) · Based on your review of the Learnscape scenario titled “Learnscape 4: How Are We Doing”, justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale. · Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar. Health Care Marketing Learnscape 4: How Are We Doing? Health Care Marketing Learnscape 4 Final December 10, 2012 1 How Are We Doing? Introduction: It’s time for a marketing audit! Bright Road Health Care System wants to see how responsive they are to market needs and preferences, and if there marketing strategies are showing a good return on investment. You are a marketing consultant who has been brought in as an objective party to perform this audit. Once the information is gathered, you will identify the top 3 strengths and the top 3 weaknesses of the organization. Then, you will make prioritized recommendations to turn the weaknesses into strengths. Characters: 1. Blake Hines, CEO of Bright Road Health Care System 2. Amit Patel, Marketing Director for Bright Road 3. Kimberly O’Neill, CFO for Bright Road 4. Quinn Smith, Chairman of the Board of Bright Road Health Care System Locations: 1. Conference Room 2. Marketing Director's Office 3. CFO’s Office 4. Student’s Office Health Care Marketing Learnscape 4: How Are We Doing? Health Care Marketing Learnscape 4 Final December 10, 2012 2 Scene 1: Audit Discussion with CEO and Chairman of Board In this scene, the Student meets with the CEO of Bright Road, Blake Hines, and the Chairman of the Board, Quinn Smith. They discuss the need.

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CO 1.pptx

1. 1

2. 2 PRAYER

3. ATTENDANCE CHECK 3

4. CLASSROOM RULES: 1. Be polite at all times. 2. Be punctual. 3. Raise your hand if you want to ask and/or answer a question. 4. Listen attentively to the discussion 4

5. LET’S REVIEW! 5

6. TASK 1: “FIND THE Ps” 6

7. OBJECTIVES: •discuss the concept of Marketing Mix; •identify the seven Ps in the Marketing Mix; and •apply the lessons learned in daily living. At the end of the lesson, the students must be able to: 7

8. WELCOME TO THE WORLD OF… MARKETING MIX Mrs. Delvic S. Lebuna Entrepreneurship I/ Grade 9- Bangbangun Adviser 8

9. MARKETING MIX •set of controllable and connected variables that a company gather to satisfy a customer better that its competitor. •also known as the “Ps” in marketing. 9

10. TRIVIA TIME! 10 Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication. E. Jerome McCarthy - Wikipedia

11. TASK 2: “SORT THE Ps” 11

12. 7 PS IN THE MARKETING MIX: 1. Product 2.Price 3.Place 4.Promotion 12 5. People 6.Packaging 7.Positioning

13. 13

14. 14

15. 15

16. 16

17.

18. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada 18 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada

19. COMPANY TEAM SLIDE 19 FIRSTNAME LASTNAME Designation | Description Firstname Lastname Firstname Lastname Firstname Lastname Firstname Lastname Firstname Lastname Firstname Lastname

20. “QUOTE” Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit

21. TABLE 21 Title Content Content Content Content Title Content Content Content Content Title Content Content Content Content Title Content Content Content Content Title Content Content Content Content Title Content Content Content Content

22. PIE CHART 22 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna.

23. 23

24. 24

25. 25

Editor's Notes

What did you feel during the activity? Why? What can you say about the activity? Based on the activity, what do you think is our topic this morning?
*** Discussion There are Seven Ps in the Marketing Mix: Product, Price, Place, Promotion, People, Packaging, and Positioning.
Each group will be given Picture Cards. Then, students will cut out different picture cards, and glue them on colored bond paper. Group 1 for Product, Price, and Place. Group 2 for Promotion, People, Packaging, and Positioning. The students will be given 3 minutes to finish the activity. Let the students describe the seven Ps based on their understanding on the activity given. *** Discussion

CO 1.pptx

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Editor's Notes