9. z
PRICE
Amount of money charged for
a product or service
Sum of all values the
consumer exchanges for the
benefits of owning or using a
product or service
10. z
PRICING STRATEGY
Is a part of of the pricing system
wherein the government
becomes alert against those
who are abusing and amking
unreasonable price.
12. z
FIND THE UNIT PRICE:
1. If you have 10 jackets for P180.00
unit cost, how much will be the unit
price at 40% Target Profit in Percent
(TPP)?
2. Compute how much will be the
price of a bottle of perfume when the
cost is P250.00 with 38%TPP?
For example, a business might choose to price its product $9,99 instead of 10$ to make the product appear much cheaper. It relies on the assumption that consumers focus only on the first digits when they look at the product price.
Bundle pricing is a pricing strategy used by retailers, where they create a bundle of products and offer them at a lower price than if each product was bought separately.
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality; also called Image Pricing.
A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase.
