4. FinTrack , AN ALL-IN-ONE
FINANCIAL APP. IT IS A
ONE STOP DESTINATION
FOR ALL YOUR FINANCIAL
NEEDS FROM PAYING
BILLS TO TRACKING CASH
TRANSACTIONS AND
ALSO ANALYSING THEM.
FinTrack ALERTS YOU IN
CASE OF ANY UNUSUAL
ACTIVITY AND TELLS YOU
WHERE TO SPEND AND
WHERE NOT TO.
INTRODUCING...
5. EXECUTIVE
SUMMARY
WITH THE RISE IN THE
NUMBER OF CASHLESS
ECONOMIES, WE AT
FinTrack BELIEVE THAT
WE ARE THE FUTURE
WHEN IT COMES TO
FINANCE. FinTrack AS A
BRAND WANTS TO
REACH OUT TO
MAXIMUM NUMBER OF
CUSTOMERS AND MAKE
THEIR DAILY FINANCIAL
LIVES HASSLE-FREE.
7. PAY BILLS ( PHONE,ELECTICITY,FUEL )
AND MANAGE THEM ACCORDING TO
YOUR NEEDS.SET REMINDERS AND
NEVER PAY AN EXTRA PENNY ON FINES.
TRACK ALL YOUR CASH TRANSACTIONS
(DAILY,MONTHLY OR YEARLY) AND
FinTrack TELLS YOU WHERE YOU’VE
SPENT AND ON WHAT YOU’VE SPENT.PUT
THE APP ON ALERT MODE AND GET
INSTANTLY NOTIFIED WHEN YOU SPEND
MORE.
SYNC YOUR BANK ACCOUNTS AND GET
DETAILED REPORTS OF YOUR RECENT
TRANSACTIONS.DONT WORRY, ITS
TOTALLY SAFE!
GET FINANCIAL NEWS FROM ALL OVER
THE WORLD RIGHT AT THE TOUCH OF A
FINGERTIP.
8. GOALS FOR THE
COMPANY
WITH MORE AND MORE FINANCIAL
INCLUSION OF A POPULATION AND
INCREASING TREND FOR ONLINE
PAYMENTS , THE STAGE IS SET FOR
FinTrack TO SUCCEED.
FinTrack AIMS TO COLLABORATE
WITH NOT ONLY GIANTS IN THE
BANKING SECTOR BUT ALSO
COMPANIES WITH NOTABLE REACH
IN NETWORKING AND
TECHNOLOGICAL DOMAINS.
OUR CUSTOMERS ARE OUR FIRST
PRIORITY AND WE AIM TO SERVE
THEM TO THE FULLEST WITHOUT
GIVING THEM ANY REASON TO
9. MARKET OVERVIEW &
TARGET CUSTOMERS
THE SEEDS OF A BRAND’S SUCCESS
LIES IN ITS ABILITY OF SEGMENTING
AND TARGETING ITS CUSTOMERS AND
POSITIONING ITSELF IN THE MARKET.
FinTrack AIMS TO INCLUDE MAXIMUM
NUMBER OF CUSTOMERS WHICH
INCLUDE
BUSINESSMEN,CORPORATE
PROFESSIONALS,RETIRED SENIORS
AND THE YOUTH WHO FEEL THAT
MANAGING POCKET MONEY IS AN
UPHILL TASK.
11. FinTrack
SATISFACTION VALUE
FinTrack HAS COLLABORATED WITH
SOME SOCIAL MEDIA PLATFORMS
AND REACHES OUT TO THE WORLD
THROUGH THEM.
IT HAS ALSO COLLABORATED WITH
A FEW FINANCIAL INSTITUTIONS TO
PROVIDE AN EASY EXPERIENCE
FOR ITS CUSTOMERS.
NOW, PEOPLE DO NOT NEED TO
GO DOWN TO BANKS OR STAND IN
NEVER-ENDING QUEUES.
ITS ALL AT YOUR FINGERTIP...
12. MANAGEMENT
OVERVIEW
FinTrack BEING A STARTUP TRIES TO
KEEP ITS TOP MANAGEMENT SHORT
AND SIMPLE.THE MAJOR POSITIONS
BEING:
CEO
COO
CFO
CMO
CTO
APART FROM THIS, THE COMPANY
ALSO HAS AN EXTREMELY ACTIVE
HUMAN RESOURCE DEPARTMENT
WHICH HELPS IN THE EFFIENCT
RUNNING OF THE COMPANY KEEPING
THE EMPLOYEES AND INTERNS
UNDER THE BASIC COMPANY
GUIDELINES. FinTrack ALSO PAYS
PRIME IMPORTANCE TO ITS
13. THE CONCEPT OF FinTrack IS VERY
MUCH IN LINE WITH TODAY’S
SCENARIO AS MORE AND MORE
ECONOMIES ARE TURNING CASHLESS
AND SO MUCH IMPORTANCE IS BEING
GIVEN TO FINANCIAL INCLUSION.
IN THE INDIAN CONTEXT,
DEMONITISATION HAS GIVEN A BIG
BOOST TO STARTUPS LIKE PAYTM
BRINGING THEM IN FRONT OF THE
MASSES.
ALSO, IN A COUNTRY LIKE INDIA
WHERE THE DEMOGRAPHIC DIVIDEND
IS HIGH, THERE IS A LOT OF POTENTIAL
IN THE COUNTRY’S POPULATIONAND
CONTEXT &
RELEVANCE
14. CREATING BRAND VALUE & BRAND EQUITY
ONE OF THE MOST IMPORTANT THINGS ABOUT
CREATING A BRAND IS THE PRODUCT’S
DESIRABILITY
DIFFERENTIABILITY
DELIVERABILITY
FinTrack's BRAND VALUE COMES FROM THE FACT THAT
IT IS
SOCIALLY RELEVANT
FEASIBLE & PROFITABLE
DISTINCTIVE & INNOVATIVE
15. PAYMENTS
SIMPLIFIED
AVOID STANDING IN LONG
QUEUES AND BEING STUCK IN
TRAFFIC JAMS FOR
HOURS.USE THE SMART WAY.
PAY BILLS USING FinTrack AND
DO AWAY WITH ALL YOUR
WORRIES.
SYNC MOBILE DEVICE WITH
BANK ACCOUNTS AND CHECK
BALANCE,TRANSACTION
DETAILS ANYTIME &
ANYWHERE.
17. NEWS ON THE GO
GET FINANCIAL NEWS
FROM ALL OVER THE
WORLD
ALONG WITH EXPERT
ARTICLES AND IN-DEPTH
ANALYSIS.GET LATEST
STOCK PRICE TRENDS
AND ALSO DATA ON GOLD
PRICE, HOUSING PRICE
ETC.
18. FinTrack
PREMIUM
FinTrack IMPLEMENTS A NICHE
MARKETING STRATEGY WITH
THE PREMIUM VERSION OF
FinTrack.
AD-FREE APP
IN-APP FINANCIAL
CALCULATOR
INTERNATIONAL PAYMENTS
& ANALYSIS
24X7 FINANCIAL ASSIST
FROM EXPERTS IN THE
DOMAIN(TOLL FREE)
19. FinTrack IS AVAILABLE
FOR FREE IN THE APP
STORE ACROSS
DIFFERENT PLATFORMS
LIKE GOOGLE ANDROID,
iOS AND WINDOWS.
FinTrack PREMIUM IS
AVAILABLE AT THE SAME
PLACE FOR A MODEST
AMOUNT OF 2.5$ OR
RS.150.
PRICING
STRATEGY
21. ADVERTISING AND PROMOTIONS
ARE ONE OF THE MOST IMPORTANT
FACTORS OF A COMPANY’S
GROWTH.ADVERTISEMENTS ARE
POPULARLY DONE THROUGH
BILLBOARDS,BOULEVARDS
AND MERCHANDISE.
ADVERTISING &
PROMOTIONS
22. A ONE-MONTH TRIAL VERSION
OF FinTrack PREMIUM FOR ALL
FinTrack CUSTOMERS
ABSOLUTELY FREE.
PAYMENTS FOR THE PREMIUM
VERSION TO BE ACCEPTED
THROUGH CREDIT CARDS,DEBIT
CARDS AND e-Wallets.
WHOLESOME PROMOTIONAL
STRATEGIES TO GAIN A LARGE
CONSUMER BASE.
PROFESSIONAL APP
DEVELOPERS TO KEEP THE APP
UPDATED AND BUG-FREE.
