FINTRACK MARKETING PLAN

1. MESSED UP
WITH YOUR
BORING DAILY
TRANSACTIONS..
.

2. STILL
USING
EXCEL
OR
PEN &
PAPER..
.

3. HERE’S
AN END
TO
YOUR
MISERY..
.

4. FinTrack , AN ALL-IN-ONE FINANCIAL
APP. IT IS A ONE STOPDESTINATION
FORALL YOUR FINANCIAL NEEDS FROM
PAYING BILLS TO TRACKING CASH
TRANSACTIONS AND ALSO ANALYSING
THEM.FinTrack ALERTS YOU IN CASE
OF ANY UNUSUAL ACTIVITY AND TELLS
YOU WHERE TO SPEND AND WHERE
NOT TO.
INTRODUCING...

5. EXECUTIVE
SUMMARY
WITH THE RISE IN THE NUMBER OF
CASHLESS ECONOMIES, WE AT
FinTrack BELIEVE THAT WE ARE THE
FUTURE WHEN IT COMES TO
FINANCE. FinTrack AS A BRAND
WANTS TO REACH OUT TO
MAXIMUM NUMBER OFCUSTOMERS
AND MAKE THEIR DAILY FINANCIAL
LIVES HASSLE-FREE.

6. SITUATIONAL
ANALYSIS &
COMPANY
OVERVIEW

7. PAYBILLS ( PHONE,ELECTICITY,FUEL) ANDMANAGE
THEMACCORDINGTO YOURNEEDS.SETREMINDERSAND
NEVERPAYANEXTRAPENNYONFINES.
TRACKALL YOURCASHTRANSACTIONS
(DAILY,MONTHLYOR YEARLY)ANDFinTrack TELLSYOU
WHERE YOU’VESPENTANDON WHATYOU’VESPENT.PUT
THE APPON ALERTMODEANDGETINSTANTLYNOTIFIED
WHEN YOUSPENDMORE.
SYNCYOURBANKACCOUNTSANDGETDETAILED
REPORTS OFYOURRECENTTRANSACTIONS.DONTWORRY,
ITSTOTALLYSAFE!
GETFINANCIALNEWSFROM ALL OVERTHE WORLD
RIGHTAT THE TOUCHOF AFINGERTIP.

8. GOALS FOR THE
COMPANY
WITHMOREANDMOREFINANCIAL INCLUSIONOFA
POPULATIONANDINCREASINGTRENDFORONLINE
PAYMENTS, THE STAGEIS SETFORFinTrack TO
SUCCEED.
FinTrackAIMS TOCOLLABORATEWITHNOTONLY
GIANTSIN THE BANKINGSECTORBUTALSOCOMPANIES
WITHNOTABLEREACHIN NETWORKINGAND
TECHNOLOGICALDOMAINS.
OURCUSTOMERSAREOURFIRSTPRIORITYANDWEAIM
TOSERVETHEM TOTHE FULLESTWITHOUTGIVING
THEM ANYREASONTOCOMPLAINABOUT.

9. MARKET OVERVIEW &
TARGET CUSTOMERS
THE SEEDSOFA BRAND’SSUCCESSLIESIN ITSABILITYOF
SEGMENTINGANDTARGETINGITSCUSTOMERSAND
POSITIONINGITSELFIN THE MARKET.
FinTrackAIMS TOINCLUDEMAXIMUM NUMBEROF
CUSTOMERSWHICH INCLUDE
BUSINESSMEN,CORPORATEPROFESSIONALS,RETIRED
SENIORSANDTHE YOUTH WHOFEELTHAT MANAGING
POCKETMONEYISAN UPHILL TASK.

10. STRATEGY &
TACTICS

11. FinTrack
SATISFACTION VALUE
FinTrackHAS COLLABORATEDWITH SOMESOCIAL
MEDIA PLATFORMSAND REACHESOUTTOTHE
WORLDTHROUGHTHEM.
IT HAS ALSOCOLLABORATEDWITHA FEWFINANCIAL
INSTITUTIONSTOPROVIDEAN EASYEXPERIENCEFOR
ITSCUSTOMERS.
NOW,PEOPLEDONOTNEEDTOGODOWNTO
BANKSORSTANDIN NEVER-ENDINGQUEUES.
ITSALLAT YOURFINGERTIP...

12. MANAGEMENT
OVERVIEW
FinTrackBEINGA STARTUPTRIESTOKEEPITS TOP
MANAGEMENTSHORTAND SIMPLE.THEMAJOR
POSITIONSBEING:
CEO
COO
CFO
CMO
CTO
APARTFROMTHIS, THECOMPANY ALSOHAS AN
EXTREMELYACTIVE HUMAN RESOURCEDEPARTMENT
WHICH HELPSIN THE EFFIENCTRUNNINGOFTHE
COMPANYKEEPINGTHE EMPLOYEESAND INTERNS
UNDERTHE BASICCOMPANYGUIDELINES.FinTrackALSO
PAYSPRIMEIMPORTANCETOITS SHAREHOLDERS.

13. THE CONCEPTOF FinTrackIS VERYMUCH IN LINEWITH
TODAY’SSCENARIOASMOREANDMOREECONOMIESARE
TURNINGCASHLESSANDSOMUCH IMPORTANCEIS BEING
GIVEN TOFINANCIAL INCLUSION.
IN THE INDIANCONTEXT,DEMONITISATIONHAS GIVEN
A BIGBOOSTTOSTARTUPSLIKEPAYTMBRINGINGTHEM IN
FRONTOF THEMASSES.
ALSO,IN A COUNTRYLIKEINDIA WHERETHE
DEMOGRAPHICDIVIDENDIS HIGH, THEREIS A LOTOF
POTENTIALIN THE COUNTRY’SPOPULATIONANDITSA NO-
BRAINERTHAT FinTrackIS BOUNDTOSUCCEEDIN SUCH
MARKETS.
CONTEXT &
RELEVANCE

14. CREATING BRAND VALUE & BRAND EQUITY
ONE OFTHE MOST IMPORTANT THINGS ABOUT CREATING A BRAND IS THE
PRODUCT’S
 DESIRABILITY
 DIFFERENTIABILITY
 DELIVERABILITY
FinTrack's BRAND VALUE COMES FROMTHE FACT THAT IT IS
 SOCIALLY RELEVANT
 FEASIBLE & PROFITABLE
 DISTINCTIVE & INNOVATIVE

15. PAYMENTS
SIMPLIFIED
AVOID STANDING IN LONG QUEUES AND
BEING STUCK IN TRAFFIC JAMS FOR
HOURS.USE THE SMART WAY.
PAY BILLS USING FinTrack AND DO AWAY
WITH ALL YOUR WORRIES.
SYNC MOBILE DEVICE WITH BANK ACCOUNTS
AND CHECK BALANCE,TRANSACTION DETAILS
ANYTIME & ANYWHERE.

16. FOOD
FUEL
TRANSPORT
ATION
MISC.
COSTS
Series1, 200
0
100
200
300
400
500
600
700
AMOUNTS
COSTS
0
100
200
300
400
500
600
700
Series1
TRACK AND
ANALYZE
INPUT YOUR SPENDINGS IN DIFFERENT
CATEGORIES AND GET A DETAILED
REPORT ON WHERE YOU’VESPENT AND
WHERE NOT.
ANALYZE WHERE YOU’VE BEEN SPENDING
MORE AND PUT THE PHONE ON ALERT
MODE TO GET NOTIFIED WHEN YOU
SPEND MORE THAN USUAL.

17. NEWS ON THE GO
GET FINANCIAL NEWS FROM ALL OVER
THEWORLD
ALONG WITH EXPERT ARTICLES AND IN-
DEPTH ANALYSIS.GET LATEST STOCK
PRICE TRENDS AND ALSO DATA ON
GOLD PRICE, HOUSING PRICE ETC.

18. FinTrack
PREMIUM
FinTrack IMPLEMENTS A NICHE MARKETING
STRATEGY WITH THE PREMIUM VERSIONOF
FinTrack.
AD-FREE APP
IN-APP FINANCIAL CALCULATOR
INTERNATIONAL PAYMENTS & ANALYSIS
24X7 FINANCIAL ASSIST FROM EXPERTSIN
THE DOMAIN(TOLL FREE)

19. FinTrack IS AVAILABLE FORFREE IN
THE APP STORE ACROSS DIFFERENT
PLATFORMS LIKE GOOGLE
ANDROID, iOS AND WINDOWS.
FinTrack PREMIUM IS AVAILABLE AT
THE SAME PLACE FORA MODEST
AMOUNT OF 2.5$ OR RS.150.
PRICING
STRATEGY

20. IMPLEMENTATION
STRATEGY

21. ADVERTISINGAND PROMOTIONSAREONEOF THE
MOSTIMPORTANTFACTORSOF A COMPANY’S
GROWTH.
ADVERTISEMENTSAREPOPULARLYDONE
THROUGHBILLBOARDS,BOULEVARDSAND
MERCHANDISE.
ADVERTISING &
PROMOTIONS

22. A ONE-MONTHTRIALVERSIONOFFinTrack
PREMIUMFORALLFinTrackCUSTOMERS
ABSOLUTELYFREE.
PAYMENTSFORTHE PREMIUMVERSIONTOBE
ACCEPTEDTHROUGH CREDITCARDS,DEBIT
CARDSANDe-Wallets.
WHOLESOMEPROMOTIONALSTRATEGIESTO
GAIN ALARGECONSUMERBASE.
PROFESSIONALAPP DEVELOPERSTOKEEPTHE
APPUPDATEDAND BUG-FREE.

23. SUMMARY
INTRODUCTION
EXECUTIVE SUMMARY
SITUATIONAL ANALYSIS
GOALFORTHE COMPANY
STRATEGY
TACTICS
IMPLEMENTATION STRATEGY

24. DISCLAIMER
THIS PRESENTATION WAS CREATED BY SUMANTRA
GUHA (ST.XAVIER’S COLLEGE,KOLKATA) DURING A
MARKETING INTERNSHIP UNDER DR. SAMEER
MATHUR ( IIM LUCKNOW )