Anecdote work v2020may

2
At Anecdote, we believe design is more than just a problem-solving process. It is a mindset
that results in solutions which evolve as products, spaces, visuals and experiences; invariably
connecting with people.
Based on individuals, the connections made are either tangible like experiences or memory.
Design after all, is human centric. It is as practical as it is intuitive. It is as much about reflection
as it is about welcoming the way forward.
In all things great and small that we build and shape, we believe lies a story. A fable that needs
narration, a memory that deserves remembrance and feelings that need to be experienced.
At Anecdote, we build these stories. We are the story tellers for spaces.
WHO WE
ARE.

3
Story-telling Spatial design Visual design
WHAT WE
DO.

4
Experience
Design
Retail Experience
Brand experience
Customer Experience
Event design
Narrative
Environments
Exhibition Design
Museum Design
Narrative + story telling
design
Environmental Graphics
Set Design
Architecture
Interiors
Residential
Hospitality
Office
Furniture
WHAT WE
DO.
Architecture + Interiors Furniture design
Narrative Environment
design
Customer experience design Retail Experience design Graphic design Design research + strategy

OUR
PROCESS.
Ideate ImplementInvestigate
Research
Insight
Design strategy
Design direction
Idea Mapping
Concept design
Concept development
Design detailing
BOQ & costing
Implementation support

7
Store design
Srinath sanitaryware, Bangalore
SRINATH
TILE
STORE
design
To design an exclusive retail experience for the brand Srinath
sanitaryware which is a 35-year-old successful sanitaryware store
which is expanding into tile business. With a large clientele which
includes home-owners, corporate sector, architects and
contractors, they aim to build a customer relationship that is
exclusive and current. The store also aims to be a game-changer
in the field of tile business through their extensive collection and
their value-added services.
Project Brief |
+ Idea culture (Customer experience & strategy Partner )

Anecdote design 8
SRINATH
TILE
STORE
Design Approach |
Tiles as product can be compared
to garments for the simple
reason that it is what defines the
aesthetics and the personality of
a bathroom or a home. Our
approach to Tile shopping
experience is equated to garment
shopping where a look and style
is sold than a product.
The store is designed to
showcase Design Looks ( rustic,
contemporary etc.) along with
designs to inspire the customers
to buy a look than a tile. The
customer experience is designed
to be self explorative and guided
only when needed.
DESIGN CENTRIC STORE
Inspiring, exciting, functional , engaging
Design
Studio
Warehouse
• By purpose
• By type
• By design
• By budget
• By size
• By brands
EXPLORATION
Based on Look /
Design stories
Based on Type and Design Based on size, cost & brands
EVALUATION
DECISION
Retail Experience design
Store design

Anecdote design 9
SRINATH
TILE
STORE
MODERN. FUNCTIONAL & MINIMALISTIC. LIGHT
Design Approach |
The store is designed to look and feel
like a design studio where customers
can be inspired to explore, to create
and to decide what is the best for their
home.
Space is designed to inspire the
customer, to aspire to create
something which is more than just a
bathroom , but a story which is unique
to them. Through digital media and a
design library, the customers are taken
through various design stories to
inspire and to enable them to have
their own idea-starter.
WARM .
WELCOMING .
ECLECTIC .
Store design

Anecdote design 10
SRINATH
TILE
STORE
Design Approach |
The process of selection goes
through stages of exploration,
evaluation and decision.
The store is divided into the design
zone and the high-density stocking
zone. The design zone encourage a
self-exploratory experience over a
guided experience with the
periphery used for display of
products and the central area is
more interactive thus enabling
exploration and evaluation.
The high-density stock area is
guided by the sales team and
heavily stocked. The products are
categorized as per brand, cost and
size. The final step of selection
which is decision is mainly closed in
this zone.
Store design

Anecdote design 11
SRINATH
TILE
STORE
Design Approach |
The store is designed to
encourage professionals to bring
their clients along to create
together. With access to tiles and
a space to create along with a
material library, the process of
decision making can be faster
and more efficient.
The display units are designed to
encourage “ the touch & feel “
experience. They also
communicate product stories
through graphics, digital content
and exclusive product
installations and mock-ups.
Store design

Anecdote design 12
SRINATH
TILE
STORE
Design Approach |
The process of selection goes
through exploration, evaluation
and decision. The exploration
process is enabled by display of
design stories through physical
mock-ups, digital platforms,
product display according to
design. The process of evaluation
is enables through the mock-ups
where the customers can try out
their selected tiles on 1:1 scale
along with the complimenting
materials which is available to
them as part of the design studio.
Store design

Anecdote design 13
SRINATH
TILE
STORE
Design Approach |
The product display in the store
communicates design story
through mock-ups and digital
platforms. The product display
showcase concepts which is a
combination 2 or more tiles to
create a look. These displays are
supported by digital design
stories which helps customer
understand the various
possibilities of mixing and
matching to create a look that
appeals to them. Apart from that
exclusive product displays
focuses on product stories (
make, origin etc.)
Design story concept Designs
Store design

Anecdote design 14
To design display furniture for a daily needs ( vegetable &
grocery ) unmanned store primarily focused to function
out of apartment complexes and gated communities.
Project Brief |
Furniture and fixture design
@ Niflr Daily needs store | 2019
NIFLR
SMART
STORE
design

Anecdote design 15
1
2
3
4
ENTRY
ACCESSING PRODUCTS
PICKING UP PRODUCT
PAYMENT
Design Approach |
The display units are designed to
give the customer a pick and go
experience where the billing and
tracking of purchase are enabled
through an app. The units were
designed to sense the weight of
product to enable the purchase
tracking. The units are designed to
be flexible to take different types of
products.
NIFLR
SMART
STORE
Furniture design

Anecdote design 16
Design Approach |
In keeping with the times, the NIFLR
store aimed at making shopping for
your daily needs, a breeze. The
unique purchase mode enabled a
customer to control his shopping
even when younger members of
the family or the help were asked
to do the duties.
7.00 AM 5.00 PM
STAND ALONE STORE PLUG IN STORE
NIFLR
SMART
STORE
Furniture design

Anecdote design 17
Design Approach |
The idea was to reduce the stress of
queues and having to wait in lines
after a long hard day at the
work place.
1
Access only for
one person at a
time
2
Ease of
loading
7.00 AM 6.30 PM4.00 AM
Changing demand
during different
times of the day
3
NIFLR
SMART
STORE
Furniture design

Anecdote design 18
Design Approach |
The process model for this store
meant one could shop easily and
quickly, an experience that is
usually not associated with super
markets.
Varying product
range as per
demand from
area to area
4
Safety of
access and
use
5
NIFLR
SMART
STORE
Furniture design

Anecdote design 19
Design Approach |
The display was designed to tackle
the very complex nature of the
weight sensors, their sensitivity to
shifting pressure points; while
maintaining the core values of retail
store ergonomics and mandates.
NIFLR
SMART
STORE
Furniture design

Anecdote design 20
NIFLR
SMART
STORE
Design Approach |
The units went through several
iterations in design and couple
more in prototyping before a
system was developed that did its
job flawlessly.
Furniture design

Anecdote design 21
NIFLR
SMART
STORE
Design Approach |
Several pressure points were
tested, different sensor types were
used before the right combination
was arrived upon.
FRONT
ELEVATION
SIDE
ELEVATION
TOP VIEW
(GHOSTED)
123
4
5
1- Base shelf
2- Slotted Pressure plate
3- Sensor (x4 per plate)
4- SS bracket housing for pressure plate
5- Adjustable steel cage
1
5
2
Furniture design

Anecdote design 22
NIFLR
SMART
STORE
Design Approach |
It would take a new customer one
visit to understand the system. Its
plain sailing from there on making
the NIFLR un-manned supermarket
nothing short of a boom for gated
communities.
It made one aspect of many, of
running a household that much
easier.
Furniture design

Anecdote design 23
Retail design
@ Kerala Ayurveda , Bangalore
KERALA
AYURVEDA
Project Brief |
design
In association with
Idiom Design & Consulting
To develop a retail experience for the brand “ Kerala Ayurveda”
which bridges the gap between the old and the young to make
Ayurveda more acceptable way of life by the young and the
urban population. The brand offered consultancy, yoga
&lifestyle practices and their range of ayurvedic products. The
target customers were the young and middle-aged working
people in the urban scenario.

Anecdote design 24
Retail design
KERALA
AYURVEDA
Design Approach |
In association with Idiom Design, Bangalore
The stores were designed to appeal to the
urban people by making it contemporary
and at the same time retaining the
traditional values of what the brand stands
for and its origin. The idea of modern
overlaps tradition was brought in through
geometric and linear forms, treatment of
visuals which were contemporary with
traditional motifs and materials that were
earthy and warm with modern
applications.

Anecdote design 25
Retail design
KERALA
AYURVEDA
Design Approach |
Educating the customers about the age-old
tradition of Ayurveda was woven in as part
of the retail experience. A herbal garden at
the entrance of the store is welcoming as
well as engaging where the customers can
smell and taste these herbs along with
knowing what the herbs are and their
health benefits.

Anecdote design 26
Retail design
KERALA
AYURVEDA
Design Approach |
The space was designed and modified to be
more open and seamless. The space
connected with nature outside with the
open plan and through elements which
brought the nature to the inside. The
geometry followed was linear and the
traditional motifs were rendered a
geometric application on custom-made
furniture, visual communication etc. to
create a contemporary look.

Anecdote design 27
Retail design
KERALA
AYURVEDA
Design Approach |
The space was designed to make the
time-consuming process of Ayurveda
and its healing methods more engaging
for the customer through visuals and
stories that were educational. The space
was designed with warm tones and the
traditional elements were retained to
highlight the authentic elements of
Ayurveda. The concept of bringing the
outdoor to the inside for having a calming
effect was done by creating planters with
ayurvedic herbs at the windows which
adds to the experience.

Anecdote design 28
Retail design
KERALA
AYURVEDA
Design Approach |
The brand aims to connect with the
younger generation to build a lasting
relationship with Ayurveda as a way of life.
This is achieved by communicating the
goodness of Ayurveda through the
collaterals which are part of the brand story.

Anecdote design 29
Retail store design
FLYING
MACHINE
Project Brief |
To design and develop a retail store
experience for Flying machine, that
reflected the new outlook and approach
the brand had taken towards denim and
casual wear.
design
In association with
Restore solutions, Bangalore

Anecdote design 30
Retail store design
FLYING
MACHINE
Design Approach |
FM was all about transitions, new age,
world wise and being bold. The design
thus played with strong geometric
forms, use of black and grey tones,
metal structures and a light transient
look that gave the store a look of being
on the go, fast, with the times.
In association with Restore solutions, Bangalore

Anecdote design
31
Lounge bar design
VELVET
LOUNGE
Project Brief |
design
To design a retro themed lounge bar that
would metamorphose into a dance
floor/disco late into the evening.
design
In association with
RS+A, Mumbai

Anecdote design
32
Lounge bar design
VELVET
LOUNGE
Design Approach |
The idea was to create different
experiences within a space such that
the theme did not adhere to any one
school of thought and the
metamorphosis would then be smooth.
The retro theme was achieved with the
use of materials and free forms rather
than structures and built elements.
In association with RS+A,Mumbai
Architecture + Interiors
design

33
Exhibition Stall design
@ India Design Week | 2018
OORJA To design an exhibition stall for the launch of the
lighting brand oorja at Indian design week which
showcases the brand story about sustainable and
eco-friendly products.
Project Brief |
design

Anecdote design 34
OORJA
Design Approach |
The design followed the product
philosophy of simple, natural and
handcrafted.
The stall was designed with
corrugated cardboard along with
materials that compliments and
resonates nature. The central
installation was designed with their
product called dandelion which
takes the form of the flower
blowing out of the box to create a
wow factor.
design

Anecdote design 35
Design Approach |
The use of an accordion structure
with interlocks was mainly to add
strength to the unit and secondly to
increase the area for display.
OORJA
design

Anecdote design 36
Narrative experience and exhibit design
@ Sreepadam palace, Trivandrum | 2019
DISTRICT
HERITAGE
MUSEUM
To design a digital museum experience at sreepadam palace ,proposed
as a district heritage museum by the government of Kerala, to narrate
the story of Sripadmanabhapuram Temple and its significance in the
history of Travancore governance and the rise of modern democracy in
Kerala. The narrative is sequential and linear with the content which
mainly consisted of documents than artifacts . These factors gave rise to
the proposal of a curated museum experience which was enabled by
the integration of technology as part of story telling process.
The visitor profile included domestic and international tourists,
educators, researchers , diplomats, students. The museum also doubled
up as a research facility.
Project Brief |
Retail Experience designCustomer experience
design
Furniture designArchitecture + Interiors Graphic DesignNarrative Environment
design
Design Research +
strategy
+ FIDD design consultants (Projects Partner)

Anecdote design 37
DISTRICT
HERITAGE
MUSEUM
Design Approach |
The visitor journey was designed as a
curated seamless experience with the
help of technology. The storyline was
depicted through exhibits which were
integrated with technology to create and
immersive and memorable experience
for the visitor.
design

Anecdote design 38
DISTRICT
HERITAGE
MUSEUM
Design Approach |
The layout of the building unit
necessitated the storyline to work
in packets of complex overlay of
timelines within the period for
which a particular exhibit/s was
being displayed.
design

Anecdote design 39
DISTRICT
HERITAGE
MUSEUM
Design Approach |
The narrative is linear and
chronological and hence the
narrative is designed to be a guided
tour to be able to tell the story
without any lacunae and as
smoothly as possible.
design

Anecdote design 40
11
2
2
6
7
4
DISTRICT
HERITAGE
MUSEUM
Design Approach |
Parts of the story is a combination
tech with actual 3D artefacts on
display to reinforce the narrative
and give the visitors an immersive
experience. Automation and
sequencing of the digital platforms
and lighting design played an
important role in the story-telling
process.
design

Anecdote design 41
DISTRICT
HERITAGE
MUSEUM
Design Approach |
Display units were designed to
blend into the language of the
space, adhere to a semblance of
being period specific which still
serving the functionalities
demanded of the display and its
method.
design

Anecdote design 42
DISTRICT
HERITAGE
MUSEUM
Design Approach |
Varying room sizes, short viewing
distances and the constraints that
come with a heritage building
meant the displays would have to
be part of the building without
interfering with the structure.
Display methods hence were
designed to look like extensions of
the structure. A structure within a
structure if you may.
design

Anecdote design 43
Graphic design
@ Srinath sanitaryware
BUYER’S
GUIDE
BOOK
To develop a set of marketing tools which is a
combination of analog & digital experience which can
enable the sales team to prepare and educate the
customer to help the explore and make informed
choices ( budget, brand , quality or features) thus
helping the store develop a long-lasting customer
relationship.
Project Brief |
design

Anecdote design 44
Graphic design
BUYER’S
GUIDE
BOOK
Design Approach |
The guidebook is designed to be
simple with illustrations and
simplifying information in a visually
appealing format. The content is
designed to be flexible and can be
adapted to a digital format for
future expansion.
Develop a set of marketing tools which is a
combination of analog & digital experience , making it
accessible, easy and effective to help the sales team
enhance customer experience at the store.
PREPARE EDUCATE ASSIST GUIDE HAPPY
CUSTOMER !!
The
guidebook
Tactile
model
Graphic design
Customer Experience design

Anecdote design 45
POST- SALES EXPERIENCEPRE-SALES EXPERIENCE
questionnaire
planner
checklist
waiting
area
Displa
y
Recepti
onIN-STORE EXPERIENCE
waiting
area
Displa
y
Recepti
waiting area Display Billing
IN-STORE EXPERIENCE
Model Checklist Planner
Graphic design
BUYER’S
GUIDE
BOOK
Design Approach |
The guidebook helps the customer
understand the different product
and the cost range which enables
them to come up with a tentative
budget as part of the pre-sales
experience. This also allows them
to short list the type of products
and also have rough idea of the
layout for their bathroom.
Graphic design

Anecdote design 46
POST- SALES EXPERIENCEPRE-SALES EXPERIENCE
questionnaire
planner
checklist
waiting
area
Displa
y
Recepti
waiting
area
Displa
y
Recepti
waiting area Display Billing
IN-STORE EXPERIENCE
Model Checklist Planner
Graphic design
BUYER’S
GUIDE
BOOK
Design Approach |
The guidebook also educates the
customer about the process of
construction of a bathroom. With
product alerts and important
message wherever relevant in the
process helps the customer a
hassle free post-sales experience.
The guidebook also helps the
customer in planning out the build-
out with timeline for selection and
purchase at each stages.
Graphic design

Anecdote design 47
Interactive display model
ANATOMY
OF A
BATHROOM
To develop an instore- experience touchpoint to
educate the customer which is also an extension of
the guidebook.
Project Brief |
design

Anecdote design 48
Interactive display model
ANATOMY
OF A
BATHROOM
Design Approach |
The interactive model at the store
was designed as an in-store
touchpoint to educate the
customer about the anatomy of a
bathroom and the various
elements which makes it not just
functional, but aesthetic too. The
model can be taken apart and put
together along with information
graphics.
Furniture design

Anecdote design 49
Narrative environment + spatial design
@ Tata Elxsi,Bangalore
TATA ELXSI
EXPERIENCE
CENTER
To design an experience center which showcases the
products developed by Tata Elxsi in smart home
and automobile sector. The center also showcase
the legacy of Tata as a company and its various
verticals.
Project Brief |
In association with
Tata Elxsi, Bangalore
design

Anecdote design 50
Design Approach |
The smart home products are showcased
in a home set up to give an immersive
experience. The space is designed to be a
warm and cozy home with products
displayed as part of the smart experience.
TATA ELXSI
EXPERIENCE
CENTER
design
Experience center design
Tata Elxsi,Bangalore
In association with Tata Elxsi, Bangalore

Anecdote design 51
Design Approach |
The Automobile vertical showcases the
UI/UX interface developed by Tata Elxsi
through a combination of audio-visual
content with projection mapping to give
the customer an immersive experience.
TATA ELXSI
EXPERIENCE
CENTER
design

Anecdote design 52
TATA ELXSI
EXPERIENCE
CENTER
Design Approach |
A business center to showcase the
products developed by Tata Elxsi .
Technology integrated spatial design
allows for a seamless visual tour of the
center and the product exhibits.
design

Anecdote design 53
Design Approach |
With the help of technology, product
stories are told in an engaging way to
support the presenter.
TATA ELXSI
EXPERIENCE
CENTER
design

Anecdote design 54
Workplace design
Future group office, Bangalore
DAKSHIN
OFFICE
To design an office space to house the
apparel brands of Future lifestyle fashion,
the fashion division of Future group,
Mumbai.
Project Brief |
+ Idiom design & Consulting
design

Anecdote design 55
DAKSHIN
OFFICE
Design Approach |
Dakshin is the office space for Future
lifestyle fashions, the apparel division of
Future group, Mumbai.
The office was designed to be open and
transparent and promoting a culture of
sharing information and content;
considering as many as 24 apparel brands
operated from the same premise.
Workplace design

Anecdote design 56
DAKSHIN
OFFICE
Design Approach |
The design approach was to have overlaps
between work spaces, discussion spaces,
apparel fit-out areas and libraries of
materials and samples.
This allowed brand teams to work closely
with the designers and thus be more
productive with projects/products for each
season.
Workplace design

Anecdote design 57
DAKSHIN
OFFICE
Design Approach |
Each brand would have its own studio
where protos could be tried out, fitted out
and sampled.
The close network of workspaces made
this exercise fast and efficient.
Each studio was equipped with a space
that had a library of reference, a changing
room, discussion rooms and a display area
where the upcoming season selection
could be showcased as close to the final
display that would happen in retail outlets.
Workplace design

Anecdote design 58
DAKSHIN
OFFICE
Design Approach |
Each floor has excellent networking
capabilities, where conference video calls
can happen from meeting room desks,
which ensured a fast turnaround to
discussions with the brand team in
Mumbai.
Large digital displays broadcasting the
companys brand progress, daily targets
and projections are displayed at all the
common spaces.
Workplace design

Anecdote design 59
Wayfinding design + customer experience
KMRL, Kochi
KOCHI METRO
WAYFINDING
SYSTEM
To design a wayfinding system that is
unique and intuitive to navigate the
commuters at Kochi metro .
Project Brief |
+ Tata Elxsi
design

Anecdote design 60
Design Approach |
The design was inspired from the
traditional decorations and toys made
from folded palm leaves which is very
common in Kerala. The simplicity and the
minimalistic look of these forms are
reproduced in the signs with the use of
bent sheet metal with layered use of
colors.
KOCHI
METRO
WAYFINDING
SYSTEM
Graphic design
Wayfinding system design + planning

Anecdote design 67
KOCHI
METRO
WAYFINDING
SYSTEM
Graphic design
Wayfinding system design + planning

Anecdote design 68
Furniture design
Tata steel plant , Kalinganagar
TATA STEEL
STREET
FURNITURE
To design a set of street furniture for the tata steel plant
campus at Kalinganagar . The type of street furniture was
identified after understanding the campus and the
requirements of the employees at the factory campus. A
set of 12 furniture was designed for the benefit of the
people at the campus.
Project Brief |
+ Tata Elxsi
design

Anecdote design 69
Design Approach |
The design was intended to celebrate the
malleability and strength of steel. The
furniture is a combination of standard
steel section and bent steel sheet along
with precast concrete forms. Design also
integrated greenery in the form of small
and large planters.
TATA STEEL
STREET
FURNITURE
Furniture design
Planning
Furniture design

Anecdote design 70
Design Approach |
A combination of standard I-sections were
used with bent sheet metal for small
furniture and street lights.
TATA STEEL
STREET
FURNITURE
Furniture design
Planning
Furniture design

Anecdote design 71
Design Approach |
The furniture was designed with a
customized standard component of steel
structure as a module which was repeated
to create larger shelter structures.
TATA STEEL
STREET
FURNITURE
Furniture design
Planning
Furniture design

Anecdote design 72
Thank you |

Anecdote work v2020may

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