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How are Commercial spaces Designed - Retail Design

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Lecture notes of commercial design -retail study for students of interior design students created by Ms Vinita Singh Mathur head of interior design department Dezyne E'cole College.

Published in: Retail

How are Commercial spaces Designed - Retail Design

  1. 1. RETAIL DESIGN VINITA SINGH MATHUR : RESIDENTIAL SPACE PLANNER & DESIGNER + COMMERCIAL DESIGNER. DEZYNE E’COLE COLLEGE,AJMER
  2. 2. RETAIL is one of the largest, Perhaps the largest sector of business in the world
  3. 3. Shopping is an activity that is part of our everyday lives. Whether we are shopping to feed ourselves, clothe ourselves or simply out of enjoyment, the places we choose to shop say something about our lifestyle, culture and interests. We create a relationship with the retail environment we feel comfortable with and reject spaces that do not match our image. The design of shops is an ever-changing cycle, following fashion trends and consumer aspirations. Retail spaces are at the forefront of contemporary interior design because they are updated regularly to stay competitive and appealing. Some of the most innovative and interactive interiors can be seen in the retail sector.
  4. 4. RETAIL DESIGN is creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail Design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of product design, graphic design, furniture design, interface design, exhibition design, ergonomics, photography & advertising.
  5. 5. RETAIL DESIGN is complex study which incorporates the management of people and space with the ability to respond to retail’s most essential characteristics: change. Of most industries, retail is perhaps the most susceptible to the ever-changing demands of consumers, the economy, public policies and even the weather
  6. 6. ROLE OF RETAIL DESIGNER Designer task is to combine elements of psychology, technology and ergonomics with the retailers’ knowledge of the market to develop an interior which is most likely to fit the consumer profile
  7. 7. Role of Retail Designer The challenge is to invent new kinds of retail environments which are both efficient (in terms of space, flexibility and cost) and effective (to communicate the retailer’s brand values and encourage consumer activity), in order to meet ever-tougher consumer demands.
  8. 8. DESIGN THINKING The importance of DESIGN is being recognized and in recent years, we have been seen an enormous increase in interest in DESIGN from the BUSINESS WORLD. Design thinking doesn’t necessarily mean design as such but rather the thought process and the approach needed to achieve new insights,innovations , successful solutions.
  9. 9. DESIGN THINKING - In a Chaotic & Rapidly changing environment - Holistic Approach - Solution focused - Each solution has its own unique path & own Experimental way of working - End-User is Central - A reflective,narrative & entrepreneurial mode. - An Analytical, rational scientific mode DESIGN THINKING
  10. 10. DESIGN THINKING IN RETAIL In Retail, the Holistic approach which is so essential to success in design thinking…is even more sensitive. Retail Design has to be functional, physically as well as Emotional…Store Formula that is able to seduce customers into purchasing as much as possible. An Important tool for temping customers is BRANDING, which is indeed an increasingly important part of Retail Design
  11. 11. SHIFT IN RETAIL RETAIL 1.0 The Power is in hands of the manufacturer RETAIL 2.0 The Power is in hands of the retailer RETAIL 3.0 The Power is in hands of the consumer
  12. 12. BRAND The ART OF MARKETING IS THE ART OF BRAND BUILDING. IF YOU ARE NOT A BRAND , YOU ARE A COMMODITY. THEN PRICE IS EVERYTHING AND THE LOW-COST PRODUCER IS THE ONLY WINNER - Phillip Kotler Kellogg
  13. 13. Branding comprises all the activities that an organization undertakes to bring their brands and products into the minds of consumers, giving these brands and products the ability to actively participate in the marketplace. BRAND
  14. 14. CONSUMER JOURNEY IN RETAIL
  15. 15. Thank you Dezyne E’cole College , Ajmer www.dezyneecole.com

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