A presentation based on the filed work to check awarenes level of health insurance at Bhubaneswar.

1. Awareness & Market
Penetration of Health Insurance
Plans in Bhubaneswar
Presented by…
Sudipto Bakshi- 15DM004

2. CONTENT
• Introduction
• Objective
• Methodology
• Findings
• Conclusion

3. INTRODUCTION
• Health Insurance in India.
• Growing healthcare cost.
• Reasons why Health Insurance is must.

4. OBJECTIVES
• Analyze the opportunity and challenges for the health insurance sector.
• To study the awareness about the Health Insurance.
• To understand the Market Penetration of the Health Insurance.

5. RESEARCH METHODOLOGY
• Qualitative Research
• Secondary Research
• Primary Research

6. Health & Non-Health Insurance Policy owners
56 Respondents
CRP Square

7. 7
13
29
7
0 5 10 15 20 25 30 35
<30
35-45
45-60
60 +
POPULATION
AGE(INYEARS)
Demographic Nature
Age (in years) Frequency (%)
<30 13
31-45 23
46-60 52
>60 13
Insurance Policy Holders

8. Occupation Frequency (%)
Govt. Employee 35
Pvt. Employee 28
Labour 2
Housewife 19
Professional 3
Businessman 4
Unemployed 9
20
16
1
10
5
2
2
0 5 10 15 20 25
GOVT.EMPLOYEE
PRIVATE EMPLOYEE
LABOUR
HOUSEWIFE
UNEMPLOYED
PROFESSIONAL
BUSINESSMAN
NUMBERS
OCCUPATION

9. 41.07%
58.93%
Availed Health Insurance
YES NO
Availed Health
Insurance
Frequency
Yes 23
No 33

10. Health Insurer Frequency
Public 16
Private 7
69.57%
30.43%
Type Of Insurance
PUBLIC INSURER PRIVATE INSURER

11. Type of Health
Insurance
Frequency (%)
Individual Health Insurance 26
Group Health Insurance 52
Family Floater Health Insurance 22
6
12
5
0 2 4 6 8 10 12 14
Individual
Group
Family Floater
FREQUENCY
TYPEOFHEALTH
INSURANCE
Insurance

12. Reason for Health Insurance Frequency
Tax Planning Measure 4
Employer’s Contribution 12
Existing illness 2
Adequate medical Treatment 5
17.40%
52.20%
8.70%
21.70%
Reasons for Health Insurance
Tax planning measure Employer’s contribution
Existing illness Avail good quality medical treatment

13. Awareness Frequency
Yes 25
No 8
Non-Insurance Policy Holders
76%
24%
Awareness
YES NO

14. 24.24%
9.09%
6.06%21.21%
12.12%
27.27%
Reasons for non-Insurance
Lack of Awareness Less Tax benefits
Bad experience Major diseases not covered
Non-Requirement Misconception
Reasons for Non-
Insured
Frequency
Awareness issue 8
Less tax benefits 3
Bad experience 2
Major diseases
uncovered
7
Non-requirement 4
Misconception 9

15. Findings
• Forty one percentage of patients (41%) are having Health Insurance
products .This data indicates that the remaining dominant group of
people (59%) are not having of Health Insurance Products.
• 69% of the health insurance availing respondents were having health
insurance from public insurer while 31% were availing health
insurance products from private insurer.
• 26% of the respondents having health insurance have individual
health insurance. 52% have group insurance and remaining 22% are
have family floater health insurance.
• 17.4% avail health insurance for tax benefits. 52% have health
insurance because of employer’s contribution, 9% avail health
insurance because of existing illness, 22% avail health insurance to
avail better medical treatment.

16. Contd…
• Out of 33 respondents who are not having any health insurance
products 76% are aware of health insurance but remaining 24%
people are completely unaware about health insurance.
• 9% feel that there are no tax benefits to avail health insurance, 6%
have bad experience about insurance, 21% say that major diseases
are not covered under health insurance, 12% feel that there is no
requirement of health insurance, 27% have misconception about
insurance.