1. Strategy Map for Cloud Based Business (Example Amazon Web
Services)
Financial
Perspective
Customer
Perspective
Business
Process
Perspective
Relationship
with
Third Part
Service
Provider and
Training and
development
Get the opportunity cost for
the cash sitting idle on the
balance sheet of the
company
• Cash on balance sheet
• Return on the cash
• Inventory Turnover time
• Cycle Time,
• Bad debts
Capacity Utilization
•% age of Data centres
unutilised
•% age of employees on
bench
• using the extra capacity
Revenue Growth
• Existing customers renewel
• New Customers acquizition
Debt
• Optimum Debt that can be
used
Best Product in terms of
functionality
•Scalability
•Speed
Reliabilty
•No Data Loss
•Business Continuity
Cost
•Cost Saving
•Inhouse Support
Complaints / Escalation
•Dedicated Complaints
Handling team
•Prompt Response
•Mantaining SLA
Requirment
Operational Process
•Shared Service
Monitoring for each
application
•Business Continuity
Managment
•Data Backup Monitoring
Team
•Installation Support
Team
•Quality Monitoring
Customer Relationship
Managment Process
•Application support in
case of escalation
•Communicating
between the support
team and the customer
•Service Level Agreement
Team mantaining the
time taken for each level
of escalation
•Monitoring the Quality
of support
•Contracts Team
Reserch and
Development Process
•New Product
Development
•New Consumer Behavior
pattern
•Product Modification
•New customer
requirments
Social and Enviromental
•Regulatory Requirement
•Employee Health
•Employee Safety
•Cultural awareness
Training and
Development
•Training and
Development of
Employees
Cultural and
Leadership
•Manta ining the
cultural values of the
organisation
Thi rd Party
Infrastructure Support
•Long Term
relationship with
Thi rd Party s ervice
provider
Internet service
provider
•Long Term
relationship with ISP
•Arrenge for Back up

2. Strategy Map for Cloud Based Business (Example Amazon Web
Services)