Assignment and Final PPT of Digital Nest Student

1. presentation by VenkataThejaReddy

4. Digital Marketing
40
20
20
10
10
SEO
SEM
SMO
SMM
EMAIL

5. Search Engine Optimization

6. Business
Identifying Business Pages
• Ship
• Track
• Manage my account
• Custom Tools

7. Analysis
Brain Storming
• Courier services in Hyderabad
• Best Courier Services in Hyderabad
• Shipping services in Hyderabad
• Best Shipping services in Hyderabad
• Top Shipping services in Hyderabad
• Air Shipping services in Hyderabad
• International Shipping services in Hyderabad
• Top courier services in Hyderabad

8. suggest
• courier services in hyderabad to usa
• courier services in hyderabad mehdipatnam
• courier services in hyderabad airport
• courier services in hyderabad ameerpet
• courier services in hyderabad himayat nagar
• courier services in hyderabad banjara hills
• courier services in hyderabad rtc x roads
• courier services in hyderabad kukatpally
• courier services in hyderabad near gachibowli
• courier services in ameerpet hyderabad
• international courier services in ameerpet hyderabad

9. • courier service
• federal express
• courier companies
• parcel delivery
• courier
• fedex courier
• same day courier
• delivery companies
• courier delivery
• delivery service
• courier service near me
• delivery courier
• fedex
• same day courier service

10. Co Competitors
FedEX ANL
DTDC
BLUE
DART

11. Analysis
Keyword:Best Courier Services in Hyderabad

12. Keyword: best shipping services in hyderabad
Analysis

13. Keyword: top courier services in hyderabad
Analysis

14. Keee
kKeyword : Best Courier services in hyderabadWebsite Age No. of
indexed
pages
Page
Authority
Quality Remarks
ANL 11 1 25/100 Good Moderate
to target
BlueDart 20 1 58/100 Good Easy to
target
DTDC 10 2 28/100 Good Moderate to
target
Keyword: best courier services in hyderabad

17. Server side Optimization
 Site map submission
 Conversion from non www to www
 Robots.txt
 301 and 302 URL redirection

18. Search Engine Marketing

19. Search Network only

20. Display Network

23. FedEx official Facebook page

24. FedEx posts wishing the military families , this engages the existing followers of FedEx
Facebook page and there is a chance of sharing the good messages that may fetch new
likes and customers

25. By mentioning in the posts, the page can be reached to the friends and followers of
FedEx page follower and by sharing the post s from the FedEx page, there is a
probability of getting new likes and followers

26. Social Media Optimization is all about ………….

37. 5 Proven Affiliate Marketing Strategies
Model #1: Coupons

38. Model #2: Product Review
Product review sites are another popular vehicle for affiliate marketing strategies.
Because these sites are inherently focused on providing information about products in
which visitors are likely interested, the affiliate tie-in is pretty straightforward. The author
writes about a product, highlighting the features and addressing any concerns, and then
includes a link where readers can go to purchase the product.
This model works with both physical products and “e-products” such as software
programs or e-books. Here are several examples of this affiliate marketing model in
action:
SugarRae.com Reviews
Mom’s Favorite Stuff
Jenn’s Review Blog

39. Model #3: Banner Ads
Many publishers present affiliate links in the same way others would run display ads on their
site. Below is a screenshot from SugarRae.com, a popular affiliate marketing blog. Notice
that the right rail is labeled as “Advertisement” and includes two ads (one for Raven and the
other for Genesis). These look like banner ads, but they’re actually affiliate links–in the form
of an image, not text. To most viewers, there’s very little distinction between a banner ad and
an affiliate link here, but the compensation structure of course matters to the affiliate and the
publisher.

40. Model #4: Partner Center / Blogroll
There are other ways to utilize affiliate links in the same manner many sites use display ads.
For example, affiliate links can be housed in a section of a site presented as a “partner
center” or “blogroll.”
Check out AffiliateTip.com, a popular site about affiliate marketing run by industry guru
Shawn Collins. The right rail of his site features a “Blogroll” that contains affiliate links to a
number of third party sites. While some of these sites have blogs, the links generally lead
(through an affiliate link tracker) to landing pages where visitors can sign up for a product:

41. Model #5: Product Feed / Aggregation
The best example here is Shopzilla, a site that aggregates pricing and other information on a
number of products. For example, the collection of digital camera prices and specs features
affiliate links to dozens of third party sites where the highlighted products can be purchased.
Shopzilla adds value by aggregating pricing information and presenting an easy way for
shoppers to see everything that is available to them. The revenue model revolves around
these interested shoppers actually completing a purchase based on the information provided,
giving Shopzilla an affiliate cut in the process.
BabyGizmo.com is another example of this model in action:

45. Keyword : Best International Shipping Company

49. User visits other sites

50. User visits Youtube and finally clicks on ad

54. User visits
Thankyou Page
One conversion completed