psy 331 project

1. The influence of clothing
colour on first impressions
By: Su Myat Myint Zu (50290533)
, Livia (50287600)
and Nadia Kassandra (50290520)

2. Literature Review
Garment features affecting first impressions - suit, shoes, colour and fit
Key remarks:
● “He looks friendly.”
● “She seems like an extrovert, probably from a wealthy family.”
● “I think he’s Christian.”
Moral values
Harmful to
health
Fashion victimNon-conforming
Economic
standing

3. Method
● Survey
● 35 participants
● 2 pictures were shown
● Factors not taken into consideration
○ age
○ Style of clothing
○ Fit of clothing
● Limited to 6 colours (black, white, red,
blue, yellow and pink)

4. Hypothesis
drawn from
our survey
People make rapid judgements
of others based on clothing
colour alone
Different colours exude
different types of traits and
personalities

5. 74.3% of our participants form first
impressions based on clothing colour
Survey Findings
74.3%
25.7%

6. Key Finding #1
71.4% of male participants indicated that they
were more likely to go on a date with the
woman in pink clothing
54.3% of female participants indicated that
they were more likely to go on a date with the
man in blue clothing

7. Key Finding #2
68.6% participants thought that the woman
in black clothing was a lawyer as black is
associated with seriousness and intelligence.
31.4%
68.6%

8. Limitation
1. Colours studied were limited
2. Style & fit of clothings were not taken into consideration
3. The reason for participants choosing “Colour was not a choosing
factor” was not found

9. Thank you

10. References
https://brightside.me/inspiration-psychology/psychologists-say-these-11-clothing
-colors-reveal-your-personality-458660/
https://www.education.com/science-fair/article/clothing-color-first-impressions/
https://www.aesthego.com/tailoring/suit-colors-their-meaning-and-the-first-impre
ssion/
https://www.leaf.tv/articles/colors-that-give-good-first-impressions/