BEST Summer Academy Program 2012 by Universitaet Duisburg-Essen, Germany

1. BEST
Summer Academy
2012
Put Europe on Your
Resume!
Dr. Dieter Cassel
Professor Emeritus of Economics
Associate Director of International Programs

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Geographical
Information
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Geographical
Information
City of
Duisburg
www.msm.uni-due.de/ISMA
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City of Duisburg
•500,000 inhabitants
•Largest inner harbor in Europe
•Great activity options: Zoo, malls, parks and
lakes (water skiing, climbing parks), industrial
sights
•Excellent starting point for touring
Germany and Europe
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1,000
Gerhard Mercator (1512 – 1594), renowned mathematician, geographer,
cartographer, and patron of the School of Management on Duisburg
Campus, lived in Duisburg from 1552 till his death.
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BEST Schedule
BEST Orientation
May 30 – June 3, 2012
Introductory Lectures
Language Training
Company Visits
(e.g. Federal Bank)
Sightseeing Excursions
BEST Courses
June 4 – June 29, 2012
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Module: Business Administration in Europe
• Strategic Human Resource Management
• Personnel-Demand
• Personnel-Selection
• Human-Capital Investment
• Applied Personnel Economics
• Marketing Strategies in Europe
• Introduction to International Marketing
• Market Selection and Entry Strategies in International Marketing
• Coordination Problems and Dynamics of Country Markets
• Coordination in Both Converging and Diverging Markets
• Banking and Corporate Finance in Europe
• Introduction to Risk Management
• Profitability and Risk Controlling
• Management of Interest Rate Risk
• Economic Capital Requirements
• Return on Equity Management (ROE)
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Module: European Managerial Economics
• Comparative Managerial Behavior in Europe
• Decision Making on Individual and Group Level
• Decision Making on Organizational Level
• Negotiation and Cross-cultural Communication
• Case Study
• European Economic Integration
• European Integration Process
• Organization of European Union
• Developments in Different Policy Areas
• Evaluation of Possible Future Chances
• European Currency Union and Financial Markets
• Development of the European Monetary Union and the Euro Crisis
• Theory of Exchange Rate Regimes and Optimum Currency Area
• Analysis of Consequences for Private and Policy Sector
• Comparison between Expectations (before 1999) and Current Situation
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Trip to Berlin
• 3-day trip to Berlin and neary Potsdam
• Ride with ICE speed train, lectures, guided tours
• Visit of German Parliament, old Berlin Wall, Brandenburg Gate,
Sanssouci Palace (Potsdam), and more…
• Accommodated in hotel, breakfast and Internet access included
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BEST Accommodation
• Historic hotel „Rheinischer Hof“
• Ten-minute walk to campus
• Twin rooms
• Includes breakfast
• Free Wi-Fi Internet access
• Shared kitchenette
with refrigerator
• Seminar room for studies
• Laundromat, supermarkets,
restaurants, snack bars all in
walking distance
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Program Costs*:
*Tuition may be
waived for students
from partner
universities
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BEST in a Nutshell
• Runs from • Application deadline:
May 29 - June 29, 2012 March 23, 2012
• Conducted in English • Includes 3-day trip to Berlin
• Courses in Business, Economics, • Free weekends for touring Europe
and German Language
• Tuition only 1,000 € (may be
• For upper-level undergraduate waived)
and
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We hope to welcome you in Duisburg!
Prof. Dr. Peter Chamoni
Director of International Programs at MSM
Prof. Dr. Dieter Cassel
Associate Director of International Programs at MSM
Dipl.-Kfm. Malte Kluck, MBA (USA)
Managing Director of International Programs at MSM
Jörn Benzinger, M.A.
Coordinator of International Programs at MSM
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www.msm.uni-due.de/BEST
Find us on Facebook:
„BEST Summer Academy“
Application Deadline: March 23, 2012
BEST@uni-due.de
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