Digitization

Digitalizati
on and Its
Impacts
Critical Reviews of Research Papers
22/Dec/2021

Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors, pick
the background and layers you want to show and bring them to life with the animator panel! It will boost
your presentation. Check out How it Works.
DIGITALIZATION

02
DIGITAL POLITICS
Sarita Nayyar
DIGITIZATION AND ITS IMPACT ON CULTURE
DIGITAL MEDIA AND SOCIETY
DIGITIZATION OF EDUCATION
Hasret Atkas
Sami Coteli
03
Olga N. Machekhina
04
TABLE OF
CONTENTS
01
DIGITIZATION AND ITS IMPACT ON
ECONOMY
Saima Khan
05

DIGITAL MEDIA
AND SOCIETY
Author : Sarita Nayyar
Reviewer : Noor Fatima
02

INTRODUCTION
• Introduction of Author
• Introduction of Research
Paper
CONTENTS
SUMMARY &
REVIEW
CONCLUSION
• User Behavior,
Preferences, and
Concerns
• User Engagement
• Impact of Digital Media
on Individuals,
Organizations and
Society
• Outlook and Call to
Action
• Comments and Opinions
02

• Member of the
Managing Board at the
World Economic Forum
• She led the international
expansion of the global
Centre for the Fourth
Industrial Revolution
(C4IR) network

INTRODUCTION OF THE RESEARCH
PAPER
 Our public, private, and professional lives are all being radically reshaped by
technology.
 Decision-makers in both the public and private sectors must work together .
 Individuals carry a portion of the responsibility in the situation of hyper
connectivity.
 MEI (Media, Entertainment & Information) industry's contributions to the digital
transformation.
 Impacts on individuals, companies, and society.
a) Opportunities and advantages
b) Risks and potential negative consequences
 Actions to take advantage of more frequent use of digital media
 Actions to extenuate the potentially negative consequences of hyper-
connectivity

SUMMARY & ANALYSIS
 Need for Writing the Report
• Consumers' attitudes toward Media,
Entertainment, and Information (MEI) services
are changing as a result of technological
advancements, particularly in digital media.
• The distinction between personal and
professional life
• The desire for instant information
• The issue of trust in people's digital media
relationships
• To raise awareness, stimulate further
discussion, and encourage the MEI industry
and policymakers to collaborate

User Behavior, Preferences, and Concerns
● Increasing amount of time spend
online by people
○ Seeking work or information
○ social and leisure demand
● Smoothly transition between work
and personal purposes
● Content creation
● Characteristics of today's
consumption patterns
 Mobile
 social and interactive
 flexible,
 fast
 instant and convenient
 more content
 multi-channel
The major challenge to today’s new consumption patterns is that the
consumer trust is at risk.

User Involvement
● Engaging and influencing the digital consumer
requires a novel approach
○ Marketers who master the art of
communicating to consumers through
meaningful content, targeted in a non-
invasive and personalized manner, stand a
better chance of fruitfully engaging the end
user.
● The challenge facing the advertising sector
○ The average user is bombarded by more
than 1,700 digital banner advertisements
each month, making it difficult for
businesses to make a memorable
impression.
○ 6% of internet users worldwide actively
block advertisements.

Strategies For User Engagement
04 05
03
02
01
Through
content
marketing
The promise
of using
consumer
data for
targeted
marketing
A brand’s
visibility is
important for
engaging
consumers
especially
those aged
16-24 years
Through
employee
advocacy
The
importance of
corporate
social
responsibility
(CSR)

Impact of Digital Media on
Individuals, Organizations and Society
Facilitates social interaction
and empowers people
Gives people a voice, increases
civic participation and facilitates the
creation of communities
Boosts productivity and
enhances flexibility for workers
and employers
Facilitates education and
life-long learning
Can be used with harmful
intentions
Can alter human decisions and
pose risks to civil society
May increase inequality and lower
productivity
May facilitate bullying, harassment
and social defamation
May increase vulnerability to addiction
and harm mental and physical health
ADVANTAGES DISADVANTAGES

Annual Meeting of the New
Champions, China September
2015
“Children need mentors to
navigate through digital media use
and to use digital media for
developing the right skills.”

Outlook and Call to Action
Public and commercial
sectors should cooperate
for participatory
engagement.
The business sector
can contribute to
customer trust by being
more transparent
Public sector may assist in the
updating, promotion, and
enforcement of
evidence-based
standards and laws
Individuals should
improve their digital
literacy and abilities, as
well as to utilize digital media
responsibly

CONCLUSION
 Particularly hot topic in modern society
 Shift in users' behavior toward digital media
 Its significant pros and drawbacks.
 Ways to maximize the benefits while
minimizing the negative consequences.
 Multiplicity of survey and report data from
throughout the world
 Plain language throughout the work and
included definitions
 Wide spectrum of audience, from businesses
to individuals.
USERNAME
PASSWORD
LOGIN

REVIEWS
HELEN DEE
“Saturn is a gas giant and
has several rings”
JOHN JAMES
“Venus is the second
planet from the Sun”
AMY McKANE
“Despite being red, Mars is
a cold place”

PROBLEM
Mercury is the closest planet to
the Sun and the smallest one in
the Solar System—it’s only a bit
larger than the Moon. The
planet’s name has nothing to do
with the liquid metal LOGIN
NEW ACCOUNT

THEM VS. US
THEM US
Mercury is the closest
planet to the Sun and
the smallest
Jupiter is the biggest
planet in the Solar
System

SOLUTION
Jupiter is a gas giant and the
biggest planet in the Solar
System. It's the fourth-brightest
object in the night sky. It was
named after the Roman god of
the skies and lightning
USERNAME
PASSWORD
LOGIN

A PICTURE
ALWAYS
REINFORCES THE
CONCEPT
Images reveal large amounts of
data, so remember: use an
image instead of a long text

SWOT ANALYSIS
STRENGTHS
Venus is the second
planet from the Sun
WEAKNESSES
Despite being red, Mars is
a cold place
OPPORTUNITIES
Jupiter is the biggest
planet of them all
THREATS
Saturn is composed of
hydrogen and helium

PRODUCT OVERVIEW
INTRODUCTIO
N
o Introduction of Author
o Introduction of Research
Paper
CRITICAL
REV
Jupiter is the
biggest planet
NEWS
Mercury is the
smallest planet
MENU
Saturn is the
ringed planet

Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than the Moon. The planet’s name has
nothing to do with the liquid metal
PRODUCT DEMO
Insert your multimedia content here

4,498,300
Big numbers catch your audience’s attention

TRACTION
Follow the link in the graph to modify its
data and then paste the new one here. For
more info, click here
MARS
actually a cold place
JUPITER
Jupiter is the biggest planet
in the Solar System
80%
20%

12,543
Jupiter is a gas giant
and the biggest planet
150,000
planet to the Sun
JUPITER
MERCURY

CASE STUDY
VENUS
Venus is the second
planet from the Sun
MERCURY
planet to the Sun
JUPITER
It’s the biggest planet in
the Solar System
SATURN
Saturn is composed of
hydrogen and helium
MARS
a cold place
NEPTUNE
Neptune is the farthest
planet from the Sun

SATURN JUPITER MARS VENUS
2015
2016
2021
AWARDS

SATURN
Saturn is the
ringed planet
20%
MAP OF PRINCIPAL MARKETS
MERCURY
Mercury is the
smallest planet
40%

MARKET SIZE
20% 40% 80%
Mercury
Mars
Venus

TARGET
GENDER
INTERESTS
AGE
45%
55%
25-
26+
43%
57%
Mars is a very
cold place
Venus has a
beautiful name
Mercury is the
smallest planet

COMPETITORS
NEPTUNE
Neptune is the farthest
planet from the Sun
MERCURY
planet to the Sun
MARS
Mars is a cold place full of
iron oxide dust
VENUS
Venus is the second
planet from the Sun

BUSINESS MODEL
MARKETING
Neptune is very far
away from Earth
TRAINING
Saturn is a gas giant
and has rings
planet to the Sun
TECHNOLOGY
ASSESSMENT
Despite being red,
Mars is a cold place

TIMELINE
JUPITER
It’s the biggest planet
of them all
SATURN
Saturn is a gas giant
and has rings
It’s the closest planet
to the Sun
MERCURY
MARS
Despite being red,
Mars is a cold place
2020 2022
2019 2021

PREDICTED GROWTH
$200,000
Expected income for 2021
100
New employees next year
Follow the link in the graph to modify its data and then paste the new one here. For
more info, click here

SATURN
Saturn is the
ringed planet
NEPTUNE
Neptune is far
away from us
JUPITER
Jupiter is the
biggest planet
MERCURY
Mercury is the
smallest planet
INVESTMENT
Follow the link in the graph to modify its data and then paste the new
one here. For more info, click here

CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon and infographics & images by Freepik
THANKS!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com
Please keep this slide for attribution

ALTERNATIVE RESOURCES
Here’s an assortment of alternative resources whose
style fits that of this template

RESOURCES
Did you like the resources on this template? Get them
for free at our other websites:
PHOTOS
● Front view female journalist taking an interview
● Front view portrait of cameraman
● Caucasian female journalist outdoors
● Businesspeople meeting at office hand shake
● People with laptops looking at camera
VECTORS
● Flat design ui and ux background
● Social media marketing landing page
● Flat design content management system
illustration
● Mobile phone 3d concepts landing page
● Flat design ui ux background illustrated
● Flat design ui and ux background
● Social and connection marketing mobile phone
concept

In order to use this template, you must credit Slidesgo by keeping the Thanks slide.
You are allowed to:
- Modify this template.
- Use it for both personal and commercial projects.
You are not allowed to:
- Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content).
- Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo.
- Include Slidesgo Content in an online or offline database or file.
- Offer Slidesgo templates (or modified versions of Slidesgo templates) for download.
- Acquire the copyright of Slidesgo Content.
For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
Instructions for use

As a Premium user, you can use this template without attributing Slidesgo or keeping the "Thanks" slide.
You are allowed to:
● Modify this template.
● Use it for both personal and commercial purposes.
● Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits.
● Share this template in an editable format with people who are not part of your team.
You are not allowed to:
● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template).
● Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in
any other product or service that offers downloadable images, icons or presentations that may be subject to
distribution or resale.
● Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this
Template.
● Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an
intellectual property registry or similar.
For more information about editing slides, please read our FAQs or visit Slidesgo School:
https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school
Instructions for use (premium users)

This presentation has been made using the following fonts:
Orbitron
(https://fonts.google.com/specimen/Orbitron)
Quicksand
(https://fonts.google.com/specimen/Quicksand)
#f9f8ff #ffe599 #fda0b4 #eb6dcb
#81eeeb #60d8f4 #66bee9 #4eb3e4
#df5f69
#17336b
Fonts & colors used

You can easily resize these resources without losing quality. To change the color, just ungroup the resource
and click on the object you want to change. Then, click on the paint bucket and select the color you want.
Group the resource again when you’re done. You can also look for more infographics on Slidesgo.
Use our editable graphic resources...

JANUA
RY
FEBRU
ARY
MARC
H
APRI
L
MAY JUNE
PHA
SE 1
PHA
SE 2
Task
1
Task
2
Task
1
Task
2
JANUARY FEBRUARY MARCH APRIL
PHASE 1
Task 1
Task 2

You can resize these icons without losing quality.
You can change the stroke and fill color; just select the icon and click on the paint bucket/pen.
In Google Slides, you can also use Flaticon’s extension, allowing you to customize and add even more icons.
...and our sets of editable icons

Educational Icons Medical Icons

Help & Support Icons Avatar Icons

Creative Process Icons Performing Arts Icons

“Mercury is closest
planet to the Sun
and the smallest”
planet to the Sun
and the smallest”
planet to the Sun
and the smallest”
planet to the Sun
and the smallest”
TITLE 1
75%
75%
Premium infographics

Digital Marketing
Premium Icons

Infographic Elements
Premium Icons

Digitization

Recommended

Recommended

More Related Content

Similar to Digitization

Similar to Digitization (20)

Recently uploaded

Recently uploaded (20)

Digitization