This document provides an overview of the macroeconomic context in Colombia. It notes that: 1. Colombia's GDP increased 7% in 2021, with the primary sector focusing on agriculture and mining/energy. 2. The secondary sector focuses on textiles, chemicals, and beverages production. 3. The tertiary sector represents the importance of services, especially tourism.

1. Procesos Industriales
Unidad 1
De extracción / primaria

2. CONTENIDO
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1.Sector primario:
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3. ¿Qué es un sector productivo?
Es una agrupación de las actividades productivas
según sus características, de tal forma que permita
hacer una clasificación más ordenada de la producción
y facilitar su análisis.

4. CONTEXTO MACROECONÓMICO EN
COLOMBIA
1. Colombia generó un PIB corriente con un incremento del 7% en 2021.
2. El sector primario de la economía destaca los principales productos agropecuarios
de Colombia tales como: café, banano, flores, caña de azúcar, ganado, arroz.
3. Por otra parte, en los recursos minero-energéticos se destaca la producción de
carbón, petróleo, gas natural, mineral de hierro, ferroníquel y oro.
4. El sector secundario resalta la producción de textiles, productos químicos,
metalurgia, cemento, envases de cartón, resinas plásticas y bebidas.
5. El sector terciario representa la importancia de los servicios, en especial, de la
dinámica del turismo.

5. CONTEXTO MACROECONÓMICO EN
COLOMBIA
1. Colombia generó un PIB corriente con un incremento del 7% en 2021.
2. El sector primario de la economía destaca los principales productos agropecuarios
de Colombia tales como: café, banano, flores, caña de azúcar, ganado, arroz.
3. Por otra parte, en los recursos minero-energéticos se destaca la producción de
carbón, petróleo, gas natural, mineral de hierro, ferroníquel y oro.
4. El sector secundario resalta la producción de textiles, productos químicos,
metalurgia, cemento, envases de cartón, resinas plásticas y bebidas.
5. El sector terciario representa la importancia de los servicios, en especial, de la
dinámica del turismo.

6. Variación del valor
agregado -porcentaje
Subsectores industriales
con contribución positiva

7. Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than the Moon

8. BUSINESS OVERVIEW
Here you can describe the topic of
the section
1

9. MARKET TRENDS
JUPITER
Jupiter is the biggest
planet of them all
VENUS
Venus has a pretty name,
but it’s hot
To modify this graph, click on it, follow the link, change the data
and paste the resulting graph here

10. PROBLEM VS. SOLUTION
PROBLEM SOLUTION
Saturn is the ringed planet
and a gas giant
Neptune is the farthest
planet from the Sun

11. COMPETITORS
MERCURY
Mercury is the
smallest planet
VENUS
Venus is the second
planet from the Sun
SATURN
Saturn is the biggest
planet of the System

12. THEM
Mercury is the
smallest planet
US
Venus is the
second planet

13. MARKET ANALYSIS
AND COMPETITION
Here you can describe the topic of the section
2

14. TARGET
$ 55,00
Average spend
per customer
Male Female
AGE
20-30
MARS
GENDER HOBBIES
VENUS
JUPITER
25%
50%
25%
40%
60%
Jupiter is a big planet
40-50
Venus is hot Mars is cold

15. MARKET SIZE
3,5000
Saturn is the most
ringed planet of the
System
2,500
Jupiter is the biggest
planet of the System

16. MARKET SHARE
SATURN
Saturn is ringed
JUPITER
Jupiter is big
MERCURY
Mercury is the first
VENUS
Venus is hot
25% 25%
25% 25%
To modify this graph, click on it, follow the link, change the data
and paste the resulting graph here

17. COMPETITION ANALYSIS
COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
Venus
Mars
Neptune
Jupiter
Saturn
Mercury

18. SALES AND
MARKETING PLAN
Here you can describe the topic of the section
3

19. VENUS
MERCURY
Venus has a
beautiful name
MARS
Mercury is the
closest planet
Mars is full of iron
oxide dust
OUR SERVICES
SATURN
Saturn is the
ringed planet
NEPTUNE
Neptune is the
farthest planet
JUPITER
Jupiter is the
biggest planet

20. BREAK-EVEN ANALYSIS
MERCURY
Mercury is the
closest planet
1
SATURN
Saturn is the
ringed planet
2
MARS
Mars is full of iron
oxide dust
3
JUPITER
Jupiter is the
biggest planet
4

21. OUR PLANS
BASIC
Mercury is the
smallest planet
PRO
Venus is the second
planet from the Sun
PREMIUM
Saturn is the biggest
planet of the System

22. SALES AND DISTRIBUTION
MERCURY
Mercury is the
smallest planet
SATURN
Saturn is the
biggest planet
MARS
Mars is full of iron
oxide dust
JUPITER
Jupiter is the
biggest planet
1 2
4 3

23. ADVERTISING AND PROMOTION
MERCURY
Mercury is the
first planet
VENUS
Venus is a very
hot planet
MARS
Mars is very
cold planet
NEPTUNE
Neptune is the
farthest planet
JUPITER
Jupiter is the
biggest planet

24. MANAGEMENT
PLAN
04
Here you can describe the topic of the section

25. OUR TEAM
DIANA
PETERS
You can tell more
about this person
PETER
WILLIAMS
You can tell more
about this person
ANGELA
SANTOS
You can tell more
about this person
JONATHAN
PETERS
You can tell more
about this person

26. ORGANIZATIONAL CHART
CEO
Mercury is the first
planet of the System
TEAM 1
Venus is a small and
hot planet
TEAM 2
Neptune is the farthest
planet of the System
HELENA JOHN

27. OUR PARTNERS
JUPITER
Jupiter is the
biggest planet
NEPTUNE
Neptune is the
farthest planet
Mercury is the closest planet to the
Sun and the smallest one in the
Solar System

28. FINANCIAL
PLAN
05
Here you can describe the topic of the section

29. OUR PROCESS
DAY 1
Mercury is the
closest planet
DAY 2
Saturn is the
ringed planet
DAY 3
Mars is full of iron
oxide dust
DAY 4
Jupiter is the
biggest planet

30. FINANCIAL PLAN
Here you can describe the topic of
the section
06

31. PREDICTED GROWTH
MERCURY
Mercury is the
smallest planet
VENUS
Venus is the second
planet from the Sun
To modify this graph, click on it, follow the link, change the data
and paste the resulting graph here

32. BALANCE SHEET
ASSETS LIABILITIES EQUITY
What the company owns What the company owes Mains assets and liabilities
1M 500K 600K

33. AWESOME
WORDS

34. —SOMEONE FAMOUS
“This is a quote, words full of wisdom that
someone important said and can make the
reader get inspired.”

35. WHOA!
Mercury is the closest planet to the Sun and the
smallest one in the Solar System—it’s only a bit
larger than the Moon

36. You can replace the image on the screen
with your own work. Right-click on it
and then choose "Replace image" so
you can add yours
MULTIMEDIA

37. A PICTURE ALWAYS
REINFORCES THE CONCEPT
Images reveal large amounts of data, so remember: use an
image instead of long texts

38. A PICTURE IS WORTH
A THOUSAND WORDS

39. 500,000
Big numbers catch your audience’s attention

40. Mercury is the closest
planet to the Sun
50,413
Despite being red, Mars
is a cold place
12,500
Venus is the second
planet in the System
25,506

41. THE TITLE GOES HERE
VENUS
Venus has a
beautiful name
MERCURY
Mercury is the
first planet
30%
70%

42. REFERENCES
●You can list your reference websites here
●You can list your reference websites here
●You can list your reference websites here
●You can list your reference websites here
●You can list your reference websites here
●You can list your reference websites here

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THANKS!

44. ALTERNATIVE RESOURCES
● Portrait of a young happy african man and woman showing
● Young asian businesswoman showing business report to her colleague
● Smiling successful business people showing thumb up sign in the office
● Brunette business woman thinking at her office
● Woman touching her hair worried
● People leaning on desk standing smiling
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● Confident youngsters studying and posing
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45. MARKETING MEDIA ICON PACK

46. RESOURCES
PHOTOS:
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the office presenting
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presenting
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gavel, books and statue
●Corporate workers brainstorming together
●Side view of graphic designer
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54. JANUARY FEBRUARY MARCH APRIL
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Task 2
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Task 2

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