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GEF Institute Sustainability Workforce Development


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GEF Institute Sustainability Workforce Development

  1. 1. GEF InstituteSustainability Education Programs for Corporations Copyright © 2012 GEF Institute. All Rights Reserved.
  2. 2. About the Institute GEF Institute was established to meet the increasing global market demand for sustainability education and training. The Institute develops state-of-the art online courses and training in sustainability concepts for employees, managers and executives. The Institute’s robust certification programs offer distinct certificate levels to distinguish organizations with a proven, comprehensive understanding of important sustainability topics.Copyright © 2012 GEF Institute. All Rights Reserved.
  3. 3. What is Corporate Sustainability?“Companies are includedon the basis of displaying "Corporate Sustainability is a business approachhigh levels of competence that creates long-term shareholder value byaround sustainability in embracing opportunities and managing risksvariety of areas including deriving from economic, environmental andmanaging human social developments. Corporate sustainabilityresources to maintain leaders achieve long-term shareholder value byworkforce capabilities and gearing their strategies and management toemployee satisfaction harness the markets potential for sustainabilitythrough best-in-class products and services while at the same timeorganizational learning successfully reducing and avoiding sustainabilityand knowledge costs and risks.“management practices…”Dow Jones Sustainability - Dow Jones Sustainability Index (DJSI)Indexes CorporateSustainability AssessmentCriteria Copyright © 2012 GEF Institute. All Rights Reserved.
  4. 4. Sustainability is a Strong Corporate Strategy • Brand Identity – Drive sales through brand association with environmental responsibility and sustainable practices. • Employee Engagement – An engaged and educated employee is your best brand ambassador, and will feel a deeper connection to their work and the company. • Shareholder Value – Be consistently included in the Dow Jones Sustainability Index, Goldman Sax, NASDAQ, Newsweek,"In good times, sustainability can be a competitive etc.differentiator, in lean times, its a defensive strategy, andin really hard times, it can determine your survival." • Real Dollar Savings – Affect the bottom line~ Richard Goode, Director of Sustainability, Alcatel-Lucent through office efficiency as well as in operations. Copyright © 2012 GEF Institute. All Rights Reserved.
  5. 5. The BenefitsThe Adoption Curve “Various benefits of sustainability (in decreasing order of importanceThe trouble with integration as perceived by the practitioners):sustainability into business is • improved brand reputationthe lack of familiarity with • increased competitive advantageenvironmental issues. TD • access to new marketsBank “has made efforts to • increased margins or market share due to sustainability positioningbring more of the staff on • reduced costs due to energy efficiencyboard to spread • better innovation of business models and processesunderstanding of everything • better innovation of product/service offeringsfrom energy markets to • improved perception of how well company is managedcustomer preferences” (3). • reduced costs due to materials or waste efficiencies“’We engaged all our internal • improved regulatory complianceconstituents, all the • improved ability to attract and retain top talentemployees, management, • enhanced stakeholder/investor relationssenior management and the • reduced riskexecutives,” says Mike • increased employee productivity.”Pedersen – TD Bank, VP of Source: New Sustainability Study: The Embracers Seize Advantage, MIT Sloan Management ReviewOperations. Copyright © 2012 GEF Institute. All Rights Reserved.
  6. 6. Beyond the Tangible“In the process of “Improved brand name reputation” is the biggest reason toconducting a recent study adopt sustainability-driven management. It is an intangible benefit, which most visibly correlates with more peoplewith 25 leading companies interested in joining the identify best practices insustainability, we Brand-name reputation in comparison to tangible benefits likediscovered many formal, waste reduction, energy savings, operational efficiencies, etc.established sustainability rates higher, and thus sustainability’s appeal more indirect in itsprograms originated from relation to a business’s ultimate success:“grassroots” employee “Making savings just won’t affect a company’s bottom lineefforts unknown to senior very much. Attracting more customers at better margins, onexecutives.” the other hand, or bumping employee productivity by just a- KPMG International’s few percentage points, would have catalytic effects on a company’s bottom line.”Corporate Sustainability: AProgress Report Source: New Sustainability Study: The Embracers Seize Advantage, MIT Sloan Management Review Copyright © 2012 GEF Institute. All Rights Reserved.
  7. 7. Train Employees to Improve EfficienciesIn 2008, Stonyfield A successful building operations and maintenance efficiencychallenged its employees plan requires educating all occupantsto save energy at the • Drive real dollar savings through collective understanding of sustainabilitycompany’s facilities. issues and corresponding actions. Collective behavior change, driven throughSavings were tied to education, can make an enormous impact on resource efficienciesemployee bonuses for all • Existing investments in energy efficiency will not reach their full potentialworkers, providing without buy-in and behavior change from building occupantsadditional motivation. Thecompany achieved itsannual goal, reducingcompany energy use byover 22 percent.Business Case forEnvironmental andSustainability EmployeeEducation, NationalEnvironmental EducationFoundation (NEEF) Copyright © 2012 GEF Institute. All Rights Reserved.
  8. 8. Create Value by Engaging Employees 9 out of 10 employees link brand reputation to how companies address environmental and social issues • Studies show employees with theAccording to a 2009 ING poll of highest level of commitment perform 206000 employees: percent better and are 87 percent less likely to leave the organization• 89% are concerned about environmental issues• 84% about climate change • Only one in 10 employees feel• 96% about recycling completely prepared with regard to their• 98% about rising energy prices knowledge and understanding of the• 97% about pollution environment• 97% about waste disposalEngaging Employees in • After learning that a company is sociallySustainability webcast by Center and/or environmentally responsible, 44for Resource Solutions percent of Millenials are likely to actively pursue working at that company Copyright © 2012 GEF Institute. All Rights Reserved.
  9. 9. GEF InstituteCorporate Sustainability Opportunities • Employee Education • Mid & Executive Level Management Training • Sustainability Intranet Portal Development • Green Team • Employee Community Volunteerism Programs Copyright © 2012 GEF Institute. All Rights Reserved.
  10. 10. Green Team SupportIn the processof conducting 10 Best Practices for Green Teamsa recent studywith 25 leadingcompanies to • Start with the visible and tangible: focus on internal operationsidentify bestpractices in • Get senior management involved, but don’t lose the grassrootssustainability, energywe discovered • Engage employees to capture ideasmany formal,established • Communicate and share best practicessustainability • Engage employees with their bellies: Low carbon diet campaignprogramsoriginated • Engage employees in their personal livesfrom • Engage customers to be part of the solution“grassroots”employee • Use art to raise awarenessefforts • Create a toolkit to support and guide green teamsunknown tosenior • Align green teams with corporate sustainability goalsexecutives. Copyright © 2012 GEF Institute. All Rights Reserved.
  11. 11. GEF Institute Sustainability Education ProgramsThe top three ways for • Self-guided access to GEF Institute’s online courses(individuals) to reduce – Online courses are self-paced and incorporate dynamic instruction methods,their own emissions are to video narration, application based activities, discussion forums, assessments,drive more fuel-efficient, improve theinsulation of their homes, • Employee on-demand video trainingand eat less beef. Yet – Downloadable to smart deviceswhen we asked theconsumers in our study to • Train-the-trainer workshop instructionsname the top three, theyfingered recycling, energy- • PowerPoint Presentationsefficient appliances, anddriving less.Helping Green ProductsGrow, McKinsey Quarterly
  12. 12. GEF Institute Certificates in Sustainability• Earning a certification boosts credibility in the workplace and provides the foundational knowledge for successful sustainability initiatives or behavior change campaigns.• GEF Institute certifications are comprised of online education that provides big picture analysis and local application of important concepts to foster awareness and enthusiasm for sustainability.• Distinct levels of certification in sustainability concepts motivate participants to take steps toward sustainability literacy and action.• Courses required for certification are eligible for academic (graduate or undergraduate) credit. “I think the best example is to lead by example and be sustainable. The incentive is to clean up our mess and make the world a more livable place. If employees don’t already feel a sense of obligation and stewardship, then they need to be educated.” Employee Engagement Survey: An Analysis of the Extent and Nature of Employee Sustainability Programs, BrighterPlanet
  13. 13. Sustainability in Operations Real World Examples• At a Lockheed Martin facility, green team activities led to more than $200,000 in savings and reduced CO2 emissions by 2,332 metric tons.• When Verizon focused on creating more sustainable operations, the company generated $27 million by sorting out and selling recyclable materials from its waste stream, while also saving over a million dollars in waste removal costs.• P&G has gone so far as to say that they will generate $50 billion in cumulative sales from "sustainable innovation products" in a five-year period ending in 2012. • Johnson & Johnson has undertaken 80 sustainability projects since 2005 and achieved $187 million in savings with an ROI of nearly 19 percent, and rising. • Diversey, a leading B2B global provider of commercial cleaning and hygiene solutions states that for every $1 they invested in 2008 they expect to recoup $2 in 5 years.
  14. 14. GEF ContactsVictoria WatersPresident & CEOGreen Education Foundationvwaters@greeneducationfoundation.org508-668-2278Molly HislopProgram Directormhislop@greeneducationfoundation.org508-318-6618Leslie TaylorDirector, Partner Relationsltaylor@greeneducationfoundtaion.org508-668-2278